A greener planet

starts with smarter IT

Improve operations. Protect the planet.

What is Smarter IT?

According to the U.S. Environmental

them to more effectively control power

Intelligent, instrumented, interconnected

Protection Agency (EPA), the energy

consumption and costs. With energy-

devices that are linked to systems,

consumption of data centers has doubled

efficient solutions delivering up to 40%

in the past five years and is expected to

savings on energy costs, going green

nearly double again in the next five. If left

makes good business sense. Its also

unchecked, data centers, PCs, computing

good for the planet.

which process device data and turn it

into real insights in real-time.

and telecommunications networks could be

among the biggest greenhouse gas emitters
by 2020, according to a new report by

7.8 metric gigatons The amount of

The promise of using smart IT to tackle the

worlds energy problems is what inspired
IBM to form the Green Sigma coalition.

McKinsey&Company.

greenhouse gas emissions that could be

eliminated annually by 2020 with Smart IT
McKinsey&Company

Combining and sharing our expertise and talent, we can

create the solutions the world needs to conserve
resources and address climate change.
Rich Lechner, VP Energy and Environment, IBM

Global leaders, IBM and Cisco, are

This industry alliance includes key leaders

working together to prevent this from

in metering, monitoring, automation, data

happening by helping organizations

communications, and software. As a charter

In the near future, the intelligent network

reduce their environmental impact. The

member, Cisco collaborated with IBM to

will be the key technology enabler to

two companies envision a world where

integrate two innovative energy solutions:

manage, monitor, and reduce energy use,

everything is instrumented, interconnected,

Cisco EnergyWise and IBM Tivoli

and intelligent. Interested? You should

management software.

ultimately allowing ICT to give back more

than we emit.
Laura Ipsen, Sr. VP and General Manager,
Smart Grid, Cisco

be. Because smarter Information and

Communications Technologies (ICT) make it
possible for organizations to operate in more
environmentally sustainable ways, enabling

The combined solution broadens the range

of power-consuming devices it can monitor,
manage, and to which it can apply energysaving policies. Its a holistic approach to

energy management that goes beyond

Whether turning off the lights, turning

40% The energy cost savings made

the data center to include any network-

down the heat, or powering down PCs, the

possible by energy efficient processes.

connected property or asset including,

integrated IBM and Cisco solution provides

IBM

but not limited to, building management.

total visibility into the way power is used.

Together, we can do more than any one

company, says Rich Lechner, IBMs VP for
Energy and Environment. Our Tivoli software
combines real-time metering and monitoring

With its consolidated view of information,

organizations can enable enterprise-wide
energy optimizations that yield significant

265 lbs. The amount of carbon kept

out of the air each year by keeping the

benefits.

with advanced analytics and dashboards.

A shocking 80 percent of the worlds energy

It helps companies understand where their

is consumed by cities. Imagine if all or even

inefficiencies are, take measures to address

a majority of cities adopted the combined

them, and track improvements over time.

Cisco and IBM solution. The Net Green

IBM also provides integration services

Impact could be considerable because

that give companies a way to align energy

together, both companies have a large

consumption with business needs and

installed customer base in hundreds of

green initiatives.

countries around the world.

lights off in an office when its not in use.

Putting the Green into IT

Anything connected to the Internet can

be made more green.
John McCool, Ecoboard Chair, Cisco

Cisco EnergyWise uses the network

to regulate power usage. Any device
connected to the network can be made more
energy-efficient. Today, EnergyWise lets you
control Ethernet-powered devices through

Together, we can do more than

one company can do alone.

Cisco Catalyst switches, says John

McCool, chair of Ciscos ecoboard. Soon,
these switches will let companies apply

Rich Lechner,
VP Energy and Management, IBM

power-saving policies to PCs, IP phones,

and building control.

The road less traveled.

We found that 49% of travel at
Cisco was for internal reasons.
That was a little scary.
Jane Gardner, Global Travel Team, Cisco

How may I virtually help you?

Travel can be time-consuming and expensive.

When extended across an enterprise,

Not long ago, almost every business function

unified communications and collaboration

required a trip across town, across country,

capabilities such as Instant Messaging,

or around the world. There were trips for

audio, Web, and video conferencing

Thanks to intelligent routing, contact

sales presentations, product reviews,

have the potential to transform traditional

center agents can work from home

and employee training. Trips to meet with

work and travel habits. With Cisco

and skip the trip to the office. Its

colleagues, customers and partners.

TelePresence conferencing, colleagues,

eco-friendly and efficient.

Thousands of trips add up to millions of

customers and partners can have a live,

miles and tons of CO2 in the atmosphere.

face-to-face communications experience

Thankfully, thats been changing rapidly

due to a new way of communicating and
collaborating. By using world class unified
communications and collaboration solutions
and services from Cisco and IBM, any
meeting, anywhere can be just a click away.

that incorporates high-quality spatial audio

and life-like video. Cisco TelePresence
conferencing is accelerating product cycles,
sales cycles, and decision cycles. Its clear
that when you let your infrastructure do the
walking, driving, and flying, it can have a big
impact on your carbon footprint as well as
your travel and lodging expenses.

Securing a green future.

Security personnel no longer have to
leave their desks in an emergency.
Thanks to Cisco Physical Security
Solutions and IBM Mashup Center,

The Net Green Impact

US telecommuting saves 840 million gallons of gas and

14 million tons of greenhouse gas emissions a year.
According to a report by the U.S. Consumer Electronics Association

personnel can quickly create

situational security applications
that address problems remotely.

Curb corporate travel.

Reduce carbon emissions
Theres no better example of the benefits

Cisco
TelePresence
Meetings

of curbing corporate travel than Cisco

itself. Using its own Cisco TelePresence
conferencing, Cisco WebEx collaboration
Cisco WebEx
Collaboration

and standard audio-video conferencing,

Cisco has virtually eliminated travel for
internal meetings, reducing it by 99 percent.

4,700
/week

3,100%

Discussion
Forums

up by

Cisco has also reduced training-related

Ciscos Internal
Version of YouTube

travel by 98 percent.

1,600%

2,300%
up by

up by

The increased use of unified communications

and collaboration technology was part of
Ciscos corporate strategy to deal with the
global economic slowdown. Ciscos goal was

Ciscos Growing Use of Unified Communications and Collaboration

to cut $1.5 billion in discretionary operating

expenses.
One strategy used to help Cisco achieve
this goal was a 20 percent reduction in travel
mandated by Cisco CEO, John Chambers.
Chambers also asked for a 25 percent
reduction in carbon emissions over four
years. The result? Travel expenses are down
by more than half (from approximately $750
million per year to approximately $350 million
per year) and Cisco is well on its way to
achieving its carbon-reduction goals.

It Pays to Be Green
A new Managed Cisco TelePresence
Service from IBM will make it easy for

Travel expenses: Down by more

than half

conferencing. The service is launching in

Sales closure rates: Improved by

2 percent (or $127 million)

the U.S., Canada, Latin America, Europe

Average sales cycle: Shortened by

companies to adopt Cisco TelePresence

and Japan. With IBMs global reach to

manage deployments in any geography,
it wont be long before Cisco TelePresence
conferencing is pervasive. Think of the Net
Green Impact as companies everywhere
curb corporate travel and reduce carbon

5 days

Increased productivity from senior

and executive management, and other
experts: Valued at $42 million

Sales interaction with customers: Up

45% (by reducing time spent traveling)

2.1 million The number of airline

seats Cisco TelePresence conferencing
will replace per year in 2012.
Gartner

emissions.
5

80%. The amount of worldwide

energy consumed by cities.

Foster Social Responsibility.

Unlock unexpected opportunities.
Giving the citizens of Amsterdam more

In addition to their green benefits, smarter

information and better control over their

IT systems and intelligent networks are

the number of transatlantic meetings

energy use will cut down on costs and

changing everything from organizations

because executives collaborate via Cisco

consumption as well as reduce their

business models to how they enable

TelePresence conferencing on creative

overall impact on the environment.

innovation and collaboration while improving

solutions for clients world-wide.

Marthin de Beer, Sr. VP Emerging

Technologies Group, Cisco

or enhancing the customer experience.

A global media company reduces

An insurance company enables quick

For example:

crisis communications during natural

A financial institution uses Cisco

disasters and eliminates the need for

TelePresence conferencing to provide

disaster victims to wait while agents and

experts on demand that meet the needs

executives travel to affected areas.

and answer the concerns of global

A healthcare company in the U.K. performs

investors. This reduces the pressure

virtual triage and diagnostics with Cisco

to have experts serving customers in

TelePresence conferencing.

all branches.

The City of Amsterdam hopes to reduce

CO2 emissions by 14% by installing smart
energy meters and intelligent home energy
management systems in households.

The future looks green.

Smarter IT and intelligent networks are

Today, green momentum continues to build

An updated electric grid would

more than a green veneer for IBM and

as industries and organizations embrace the

reduce harmful CO2 emissions which,

Cisco. Both companies have big plans for an

importance of an energy-efficient future. IBM

if unchecked, are predicted to grow

energy-efficient future. Their plans include a

and Cisco are proud to be at the forefront

by 50 percent from 2006 to 2030.

Smart Grid that will modernize the electricity

of smart IT initiatives, providing integrated

industry. Smart grids will make it possible for

solutions and services that are good for

home appliances, meters, transformers and

business and good for the environment.

Industry analyst, TMCnet

generators to share data and work together

so the power grid can be made more efficient
and the peak load can be lowered. The plan
will also improve grid security. Cisco and IBM
are collaborating to identify areas in which
they can combine capabilities and resources
in support of Smart Grid initiatives.

www.mckinseyquarterly.com/How_IT_can_cut_carbon_emissions_2221

ibm.com/cisco
cisco.com/go/ibm

Cisco Systems, Inc.

170 West Tasman Drive
San Jose, CA 95134-1706
www.cisco.com/go/ibm

International Business Machines Corporation

New Orchard Road
Armonk, New York 10504
www.ibm.com/cisco

2009 Cisco Systems, Inc. All Rights Reserved. The Cisco logo, Cisco TelePresence, and Cisco WebEx are trademarks; Catalyst, Cisco, Cisco Systems, the Cisco Systems logo, and WebEx are
registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document or website are the property of their
respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
IBM, the IBM logo, ibm.com, and Tivoli are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM
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CSW03006-USEN-00
11/09