CHAPTER 1
INTRODUCTION
DMM1033 // MULTIMEDIA TECHNOLOGY
contents
Definitions and concept of multimedia
Multimedia terminologies
Elements of Multimedia
Authoring Tools
Importance of Multimedia
Multimedia Products
Advantages and disadvantages of Multimedia
definitions of multimedia
Multi
Many or multiple
Y
Multi
media
Media
Vehicle or agent to convey for something
Tools that is used to represent or do certain things,
delivery of medium a form of mass communication
Newspaper, magazine, tv, photograph, etc
definitions of multimedia
Multimedia
Presentation of a computer application (usually interactive)
Incorporating media elements : text, graphics, video, animation and
sound
Multimedia systems
Encompass computer and software systems that are used in multimedia
environments
Interactive control
concept of multimedia
Four main components
in Multimedia definition
Five elements of
Multimedia
Must have a digital device
Text
Must have links
Graphic
Must have navigation
tools
Animation
Audio
Must have interaction and
communication
Video
concept of multimedia
Multimedia application usually combines at least one discrete and one continuous
media types
Discrete : Space based
Text & graphic
Multimedia Elements
Continuous : Time based
Audio, video & animation
concept of multimedia
Multimedia applications : can be linear or interactive
Linear multimedia : plays from start position to end position with little or no
intervention
Interactive (non-linear) multimedia : allows viewer to jump around the
material by interacting with it
Can you think of an example of linear and interactive multimedia?
multimedia terminologies
The word multimedia has been popularized as a term that applies to a broad
spectrum of computer related products and process
There are :
CD Rom titles
Games
Interactive kiosk
CBT (computer based training) materials
Instructional courseware
Online services
elements of multimedia
Multimedia elements
Text
Graphic
Audio
Video
Animation
elements of multimedia
A broad term for something that contain words to
express something
Text is the most basic element of multimedia
A good choice of words could help convey the
intended message to the users (keywords)
Used in contents, menus, navigational buttons
W
text
elements of multimedia
Two-dimensional figure or illustration
Could be produced manually (by drawing, painting,
carving, etc) or by computer graphics technology
Used in multimedia to show clearly about certain
particular information (diagrams, pictures, chart,
etc)
graphic
elements of multimedia
Produced by vibration, as perceived by the sense of
hearing
In multimedia, audio could come in form of speech,
sound effects and music
audio
elements of multimedia
The illusion of motion created by the consecutive
display of images of static elements
In multimedia, animation is used to further
enhance/enriched the experience of user to further
understand the information conveyed to them
W
animation
elements of multimedia
The technology of capturing, recording, processing,
transmitting and reconstructing moving pictures
If compare with animation, video is more towards
photo realistic image sequence / live recording
Also takes a lot of storage space
Careful planning is an important consideration
when you want to use it
W
video
authoring tools
Editing tools : used to produce and edit the multimedia elements separately
Authoring tools : used to merge multimedia elements into a project
These software tools are designed to manage individual multimedia elements
and provide user interaction
multimedia and the industry
Multimedia is fast emerging as a basic skill that will be as important to life
in the 21st century. For example, reading.
Multimedia changes the nature of reading itself
From linear presentation of text as printed in books to makes it dynamic by
creating a new dimension of reading
In addition to conveying meaning, words serve as triggers that readers can
use to expand the text in order to learn more about a topic
This is accomplished not only by providing more text but by bringing it to
life by implementing sound, pictures, music and video
multimedia and the industry
Multimedia is effective because..
As research and publishing company Computer Technology Research
(CTR) Corporation reports, people retain only
20% of what they see
30% of what they hear
50% of what they see and hear
And as much as
simultaneously
80% of what they see, hear and do
That is why multimedia provides such a powerful tool for many industries
nowadays
importance of multimedia
There are a number of fields where multimedia is usable. Examples are :
Business
Education
Entertainment
Home
Public places
importance of multimedia
business
Sales / marketing presentation
Catalogs, product demo
Staff training application
Organizations kiosk
importance of multimedia
education
Courseware / Simulations
E-learning / Distance learning
Information searching
importance of multimedia
entertainment
Games (leisure or educational)
Movies
Video on demand
importance of multimedia
home
Digital television
Satellite TV
SMS services
Security system
Live Internet
Recording technology (TiVo, Astro
Byond)
Interactive Information
importance of multimedia
public places
Information kiosk
Point of Information (POI)
To provide information
Point of Sales System (POS)
Allow users to purchase of make
orders
importance of multimedia
advantages of multimedia
Ease of use
Can be used to make computer application easier to use, more efficient and
enjoyable
Purpose of applying multimedia usually revolves around making easier to
use application
By applying this, increase on users effectiveness is considerable
advantages of multimedia
Intuitive interface
Brings added benefit of less reliance on a user manual and technical
support for the product
Choice of images, icons, visuals and audible responses and reaction to user
input should be obvious
Example : user knows which is the correct control button for a certain
function simply because the control looks like what it is intended to do
advantages of multimedia
Impressive experience
Exists when software application provides user with a customized, intuitive
interface with which to operate the program
Many multimedia applications use the entire screen and provide buttons
and controls in the interface which draws the user into direct one-on-one
operation making the software easier to use and eliminates the
distraction of operating system
advantages of multimedia
Self-paced interaction and better retention
Interactive multimedia applications provide the ability to process
information at ones own pace
We can spend twelve hours or twelve minutes with a multimedia
encyclopedia
advantages of multimedia
Better understanding of the content
Multimedia enhanced CBT enables student to better comprehend the
material that include the presentation of text, images, animation, video and
sound complement each other to provide a richer and broader range of
information
advantages of multimedia
Cost effectiveness
Multimedia technology explains better than an in depth training manual
which is costly
advantages of multimedia
Dashboard philosophy
An intuitive interface can make complex computer technologies manageable
and usable
More interactive
advantages of multimedia
More fun = greater efficiency
By making a multimedia application more fun to use it can make it more
efficient
disadvantages of multimedia
Requires high-end computer system
May not be accessible to a large section of its intended uses if they do not
have access to multimedia capable machine
May be costly and process may takes time
User must possess a minimum level of computer literacy in order to
exploit the capabilities of this medium for learning
Training of the educator who is unfamiliar with the production and design
of multimedia courseware or packages can be equally complicating
summary
Multimedia : combination of text, graphic, sound, animation, and video that
is delivered interactively to the user by electronic or digitally manipulated
means
Elements of multimedia : text, image, sound, animation, video
Interactive multimedia
Linear vs Non-Linear
What is Authoring Tools : why you need them?
Multimedia used in many fields
Advantages & disadvantages
class exercise
On a piece of paper, create a creative mind map of multimedia elements
For each of multimedia element, write as many examples of application
(mobile and computer) that you know
Example : Text Whatsapp, Line, Telegram, Yahoo Messenger. Graphic
Instagram, Pixlr Express, VSCOcam
