Swot
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STRENGTHS
i.
ii.
iii.
iv.
One of the major strength lies in the brand equity and the trust build in
the past.
Gyproc boards .
Manufacturing unit is located nearby (Bangalore) which may reduce
the cost incurred in logistics.
Skilled technical team.
WEAKNESS
i.
ii.
OPPORTUNITIES
i.
ii.
iii.
THREATS
i.
ii.
iii.
Competitors.
Local board and channel manufacturers.
Threat from substitutes such as PoP (not predominant in Chennai)
instead of jointing compounds.
The competition in our market is increasing day by day to a very large extend. So it
will be helpful to use the Porters framework in order to analyse the level of
competition.
The threat for substitutes is moderate and it very according to the geography.
PoP is used as a substitute for jointing compounds and it is not so
predominant in Chennai.
The substitute for gypsum board is cement fibre boards.