Tallying of sample data collected:
Sample size: 25
Male
Female
Below Rs.15000
15000-25000
25001-35000
Above 35000
Gender:
17
8
Income Class
7
5
6
7
Soap bar
Powder
Liquid soup
Others
Type of product prefered
11
4
10
0
Below Rs.25
Rs. 26-50
Rs. 51-75
Above Rs.75
Price willing to pay
8
8
6
3
Brand image
Price
Quality
Others
Factors affecting choice
7
4
13
1
Weekly once
Weekly twice
Monthly once or twice
Rarely
Frequency of purchase
3
3
15
4
dependency on the gender and type of product consumed
Male
Female
Gender:
17
8
Type of product prefered
Soap bar
11
Powder
4
Liquid soup
10
Others
0
h0:
h1:
Gender and Type of product are dependent
Gender and Type of product are independent
soapbar
Male
Female
powder
7
4
11
liquid soap
2
2
4
8
2
10
dependency on the gender and price willing to pay
Male
Female
Below Rs.25
Rs. 26-50
Rs. 51-75
Above Rs.75
h0:
h1:
Gender:
17
8
Price willing to pay
8
8
6
3
Gender and price willing to pay are dependent
Gender and price willing to pay are independent
Below Rs.25
Male
Female
Rs. 26-50
4
4
8
Rs. 51-75
7
1
8
5
1
6
dependency on the gender and factors considered while buying
Male
Female
Gender:
17
8
Factors affecting choice
Brand image
7
Price
4
Quality
13
Others
1
h0:
h1:
Gender and factors affecting choice are dependent
Gender and factors affecting choice are independent
Brand image
Male
Female
Price
6
1
7
Quality
4
0
4
6
7
13
dependency on the gender andfrequency of purchase
Male
Female
Gender:
17
8
Frequency of purchase
Weekly once
3
Weekly twice
3
Monthly once or tw
15
Rarely
4
h0:
h1:
Gender and frequency of purchase are dependent
Gender and frequency of purchase are independent
Weekly once
Male
Female
Weekly twice
2
1
3
Monthly once or
3
11
0
4
3
15
dependency on the income and type of product consum
Below Rs.15000
15000-25000
25001-35000
Above 35000
Income Class
7
5
6
7
Type of product prefered
Soap bar
11
Powder
4
Liquid soup
10
Others
0
h0:
h1:
ependent
others
total
0
0
0
Income and Type of product are
Income and Type of product are
soapbar
17
8
25
Below Rs.15000
15000-25000
25001-35000
Above 35000
4
2
4
1
11
dependency on the income and price willing to pay
Below Rs.15000
15000-25000
25001-35000
Above 35000
Below Rs.25
Rs. 26-50
Rs. 51-75
Above Rs.75
Income Class
7
5
6
7
Price willing to pay
8
8
6
3
dependent
ndependent
Above Rs.75 total
1
2
3
h0:
h1:
17
8
25
Income and price willing to pay a
Income and price willing to pay a
Below Rs.25
Below Rs.15000
15000-25000
25001-35000
Above 35000
4
2
2
0
8
dependency on the income andfactors considered while
Below Rs.15000
15000-25000
25001-35000
Above 35000
Income Class
7
5
6
7
Factors affecting choice
Brand image
7
Price
4
Quality
13
Others
1
are dependent
are independent
Others
h0:
h1:
income and factors affecting cho
income and factors affecting cho
Below Rs.15000
15000-25000
25001-35000
Above 35000
Brand image
2
1
3
1
total
1
0
1
17
8
25
dependency on the income and frequency of purchase
Below Rs.15000
15000-25000
25001-35000
Above 35000
Income Class
7
5
6
7
Frequency of purchase
Weekly once
3
Weekly twice
3
Monthly once or tw
15
Rarely
4
re dependent
re independent
Rarely
h0:
h1:
income and frequency of purchas
income and frequency of purchas
Below Rs.15000
15000-25000
25001-35000
Above 35000
Weekly once
3
0
0
0
3
total
1
3
4
17
8
25
ome and type of product consumed
me Class
oduct prefered
me and Type of product are dependent
me and Type of product are independent
powder
liquid soap
0
1
0
3
4
others
3
2
2
3
10
total
0
0
0
0
0
7
5
6
7
25
ome and price willing to pay
me Class
illing to pay
me and price willing to pay are dependent
me and price willing to pay are independent
Rs. 26-50
Rs. 51-75
1
2
0
5
8
Above Rs.75 total
1
1
0
1
3
1
2
0
6
3
7
5
6
7
25
ome andfactors considered while buying
me Class
ffecting choice
me and factors affecting choice are dependent
me and factors affecting choice are independent
Price
Quality
1
0
1
2
Others
4
4
2
3
total
0
0
0
1
7
5
6
7
25
ome and frequency of purchase
me Class
y of purchase
me and frequency of purchase are dependent
me and frequency of purchase are independent
Weekly twice Monthly once Rarely
0
3
1
3
0
4
2
5
3
15
total
1
1
2
0
4
7
5
6
7
25
