CURRICULUM VITAE

Harsh Taneja
Assistant Professor
Missouri School of Journalism, University of Missouri
181 C Gannett Hall
Columbia, MO. 65211-1200, USA
Email: tanejah@misouri.edu
Website: http://harsht.wordpress.com

RESEARCH AND TEACHING INTERESTS

Media Choice, Audience Analysis, Media Industries, Digital Media, Global Media,
Network Analysis
EDUCATION
PhD

Northwestern University
Media, Technology and Society
Dissertation: Media Consumption on the World Wide Web:
Integrating Theories of Global Media Flows and Media Choice
to Explain Global Cultural Consumption
Committee: James Webster (chair), James Ettema, Edward
Malthouse, Noshir Contractor (all Northwestern University), Robert
Ackland (Australian National University)

2014

Outstanding Dissertation of the year (2014). International and

Intercultural Communication, Division. NCA. USA.
Best Dissertation Award. Department of Communication Studies.
Northwestern University. USA.
MA

Mudra Institute of Communications, Ahmedabad, (MICA)

India
Communication Management

2006

BE

University of Delhi, India. NSIT

Electronics and Communications Engineering

2004

EMPLOYMENT
Assistant Professor
Tenure Track
Graduate Assistant
Teaching and
Research

University of Missouri
Missouri School of Journalism
Northwestern University
Department of Communication Studies

Jan 2014 - Present

Sep 2009- Dec
2013

Manager
Accounts Planning
Research Executive
Audience Insights
Communications
Planner
Strategic Media
Planning

Indian Express Newspapers

Audience Research and Sales Strategy,
Print and Digital
BBC, Global News
BBC World News, World Service and
BBC.com
ZenithOptimedia
Media Specialist Agency of Publicis Group

Oct 2008 June

2009
Dec 2006 Aug
2008
Jun 2006 Nov
2006

RESEARCH
Journal Articles
Taneja, H & Wu, Angela Xiao (2014). Does the Great Firewall Really Isolate
the Chinese? Integrating Access Blockage With Cultural Factors to
Explain Online User Behavior. The Information Society 30 (5), 297-309
o Awarded Outstanding Article Award (2015), ICA
Taneja, H. & Viswanathan,V (2014).Still Glued to the Box? Television
Viewing Explained in a Multi Platform Age Integrating Situational and
Individual Predictors. International Journal of Communication. 8(26)
Taneja, H. (2013). Audience Measurement and Media Fragmentation:
Revisiting the Monopoly Question, Journal of Media Economics, 26(4),
203-219.
Taneja, H & Mamoria, U. (2012). Measuring Media Use across Platforms:
Evolving Audience Information Systems. International Journal on
Media Management, 14(2), 121-140
Taneja, H., Webster, J. G., Malthouse, E. C. & Ksiazek, T. B. (2012). Media
Consumption across Platforms: Identifying User-Defined Repertoires.
New Media & Society, 14(6), 951-968
Under Review
Taneja. H & Bhandari, M. How Digital Networks Shape Global Regional
Cultures? Impact of Electronic Word of Mouth on Bollywoods Overseas
Box Office
Wu. A.X &Taneja. H (equal authors) Reimagining Internet Geographies: A
User Centric Ethnological Mapping of the WWW.
Book Chapters
Webster, J.G. and Taneja, H. Media Exposure Measurement. Oxford
Bibliographies Online. Oxford University Press. Available
http://www.oxfordbibliographies.com/view/document/obo9780199756841/obo-9780199756841-0164.xml?rskey=JaG3we&result=70
Taneja, H & Young, H (2013). Adoption of the Internet in the Television
Industry: Explaining Diffusion of an Inefficient Innovation in Alan
Albarrran (Ed.) Media Management and Economics Research in a
Transmedia Environment. Taylor & Francis.

Taneja, H & Swamintahan D (2009). How Does Small Town India Watch
Television? in Nair, Tara (ed.) Media Matters. MICA, Ahmedabad,
India.
Taneja, H. (2009). Benefits and Motivation in News Consumption in the
New Media Age: A Theoretical Perspective in Nair, Tara (ed.) Media
Matters. MICA, Ahmedabad, India.

Awards And Grants

2015
2015 Outstanding Article Award, International Communication
Association (ICA). Awarded to the best article published in the last 2
calendar years.
Conference Travel Award, Center for Digital Globe, University of
Missouri, ($1,500).
2014
2014 Outstanding Dissertation of the Year. International and
Intercultural Communication Division (IICD) of the National
Communication Association (NCA). TBA Nov 2014
Best Poster. Web Sci14. ACM Web Science Conference, Indiana
University, Bloomington, USA, June 2014.
2014 Dissertation Award in Communication Studies. School of
Communication, Northwestern University
Mizzou Advantage Faculty Development Grant, Attend Workshop and
Present Paper at WebSci 14. Bloomington, IN. Travel Grant ($1620)
Selected as Attendee and Awarded Travel Grant by Center for Study
of Socio Technical Systems (NSF) Summer Institute, 2014, July 7-10
Columbia, MO. ($600).
Cross-regional research grant, Internet Policy Observatory, University of
Pennsylvania. What Balkanizes the Internet? Access denied or access
unwanted ($ 20,000, Co-PI) , AY2013 -2014
IAMCR, Communication Policy Grants for Emerging Scholars. Travel
Award ($2,700, co-PI).
2013
Chafee McLeod Award for Best Student Paper, Communication Theory
and Methodology Division, Association for Education in Journalism and
Mass Communication (AEJMC), Washington DC, August 2013.
Markham Top Student Paper Award (second place), International
Communication Division, Association for Education in Journalism and Mass
Communication (AEJMC), Washington DC, August 2013.
Winner, Graduate Student Paper Competition, 11th Annual Chinese Internet
Research Conference ($ 400), June 2013, Oxford, UK.

Graduate Research Grant, The Graduate School, Northwestern

University, for Dissertation Project, ($3,000)

Earlier
ThinkSwiss Research Scholarship 2011, Embassy of Switzerland (US)
for a Visiting Fellowship at Academy of Journalism and Media, University of
Neuchatel ($2500)
Graduate Assistantship, Department of Communication Studies,
Northwestern University, Fall 2009 present (Full tuition Waiver + Annual
Stipend)
Broadcast Education Association Scholarship, AY 2012-13 Alternate
Recipient,
Travel and Relocation Scholarship from Dean, School of
Communication, Northwestern University , Fall 2009 ($4,000)
University Graduate Fellowship, Penn State University, For 2009-10 and
2010-11(Declined); Offered additional travel scholarship ($4,000) by Dean,
College of Communication (upon accepting offer of admission, declined)
Best Dissertation Award, TAM Media Research India (A division of
Nielsen Media Research), Masters Thesis
Best Dissertation Award, Second Position, Mudra Institute of
Communications, Ahmedabad (India), Masters Thesis
Refereed Conference Presentations
Taneja, H (May 2015). How Does Increased News Consumption
Conference paper presented at the annual meeting of the International
Communication Association. San Juan, Puerto Rico.
Bhandari, M & Taneja, H (May 2015). The role of electronic word of mouth
in predicting Bollywoods overseas box office performance. Conference
paper presented at the annual meeting of the International
Communication Association. San Juan, Puerto Rico.
Taneja, H. & Wu. A.X (July 2014). What Balkanizes the Internet? Access
Denied or Access Unwanted. International Association for Media and
Communication Research (IAMCR), Hyderabad, India. Emerging
Researchers Award, Travel Grant.
Taneja, H. & Wu. A.X. (June 2014). Proceedings of the ACM conference
WebSci 2014. Bloomington, IN, USA.
Taneja, H. (August, 2013). Mapping an Audience Centric World Wide Web. A
Departure from Hyperlink Analysis. Communication Theory and
Methodology Division, annual conference of the Association for
Education in Journalism and Mass Communication (AEJMC).
Washington, DC. Chaffee-McLeod Top Student Paper Award.
Taneja, H. & Wu, A.X. (August, 2013). How does the Great Firewall of
China affect online user behavior?: Isolated Internets as culturally
defined markets on the WWW. International Communication Division,
annual conference of the Association for Education in Journalism and
Mass Communication (AEJMC). Washington, DC. Markham Top
Student Paper Award (second place).

Taneja, H. & Wu, A.X. (June, 2013). Does censorship or culture explain the
isolated Chinese Internet? Analyzing global online audience flows.
China and the New Internet World: the 11th Chinese Internet Research
Conference (CIRC11). Oxford Internet Institute, UK. Winner of
Graduate Student Paper Competition.
Taneja, H. A Theory of Global Media Choice: Integrating Institutional and
Cultural Structures. Conference paper presented at the annual meeting
of the National Communication Association, November, 2012, Orlando,
USA.
Taneja, H. Media fragmentation and Coexistence of Market Information
Regimes: Simultaneous Use of Two Television Ratings Systems in India.
Paper presented in the Media Economics and Management Division of
the annual meeting of the Association for Education in Journalism and
Mass Communication, August 2012, Chicago, USA
Taneja, H & Viswanathan V. Modeling Television Viewing: Integrating
Motivational and Situational Predictors. Conference paper presented in
the Mass Communication and Society Division of the annual meeting of
the Association for Education in Journalsim and Mass Communication,
August 2012, Chicago, USA.
Taneja, H. Watching Television in the Multimedia Era: Individual and
Structural Predictors of Exposure. Conference paper presented at the
annual meeting of the International Communication Association, May
2012, Phoenix, USA.
Taneja, H. Describing Audience Flow on the Internet Using a Network
Analytic Approach. Presentation at the annual meeting of the
International Communication Association, May 2012, Phoenix, USA.
Taneja, H., Webster, J.G., Malthouse, E., Ksiazek. T. Media Consumption
Across Platforms, Identifying User Defined Repertoires. Paper
presented at the annual meeting of the International Communication
Association, May 2012, Phoenix, USA.
Taneja, H. & Viswanathan, V. Explaining Consumption Of Television
Programs: An Integrated Model Using Structural and Individual
Determinants. Paper presented at Student Research Competition,
Broadcast Education Association, April 2012, Las Vegas, USA.
Taneja, H & Young, H Adoption of Internet by the Television Industry:
Diffusion of an Inefficient Innovation. Paper presented at the annual
convention of the Broadcast Education Association, April 2012, Las
Vegas, USA.
Taneja, H, Contesting Information Regimes, Simultaneous Use of Two
Television Audience Measurement Systems in India. Paper presented at
the 25th annual meeting of the Asian Media and Communication
Association, June 2011, Hyderabad, India.
Taneja, H & Mamoria, U, Future of Audience Measurement: The Case for
Single Source as Currency. Paper presented at ' IX World Media
Economics and Management Conference', June 2010, Bogota.
Taneja, H & Nair, T.S. Brand Equity and Choice: A Study of Online and

Traditional News Audiences in India. Paper presented at Media Brands

Workshop MMTC, JIBS September 2007, Stockholm.
TEACHING
University of Missouri (January 2014- Present)

Advanced Research Methods, Quantitative, (Graduate, PhD/MA) Instructor, Spring 2015

Mass Media Seminar (Graduate, MA). Instructor, Spring 2014, Fall

2014

Strategic Communication Research Methods (Undergraduate).

Instructor, Spring 2014, Fall 2014

Northwestern University (Fall 2010 Fall 2014)

Audience Analysis: Teaching Assistant (Fall 2010 and Fall 2011), (Also
delivered guest lectures).
Contemporary Media in Government, Business and Society: Teaching
Assistant (Winter 2010 and Winter 2011); Assisted in curriculum design,
prepared lectures and delivered guest lectures.
Media Industries: Teaching Assistant (Spring 2011), Mentored student
projects and also delivered a guest lecture.
Social Network Analysis: Teaching Assistant (Spring 2012); Conducted
lab demonstrations on network analytic software NODEXL and UCINET.
Symbiosis Institute of Media and Communication, India (Summer 2010)
Conducted 2 Workshops on Understanding Media Audiences for
students of Masters in Mass Communications and MBA (Communications
Management) respectively.
Mudra Institute of Communications, Ahmedabad (MICA) India (Summer
2009)
Advanced Audience & Media Research, Co-Instructor, specialization
course in media management for MBA communication management, 2nd
year students.
Google Online Marketing Challenge 2009. Instructor of Record, 2 out
of 6 teams I mentored were Asia Pacific Semifinalists (in top 50/2194
teams), 2 Good Campaigns, 2 Fair Campaigns
ACADEMIC SERVICE
Reviewer
Journals . New Media and Society, International Journal on Media
Management, Media Psychology, Mobile Media and Communication.
Conferences International Communication Association (ICA),
Association for Internet Researchers (AoIR), Broadcast Education
Association (BEA)

Served on Search Committee: Missouri School of Journalism, Fall 2014

Organizing: Academic Committee, InfoSocial, Media, Technology and Society,
Graduate Student Conference, Northwestern University, October 2013.
Designed Media Management Curriculum for MA and MBA Programs,
Symbiosis Institute of Media and Communications, Pune, India (Summer 2010).
Served on Curriculum Committee for designing masters level media
management courses at Mudra Institute of Communications, Ahmedabad, India
(Summer 2009)
OTHERS
Languages: English (proficient, TOEFL IBT 114/120), Hindi (Native fluency),
Spanish (intermediate proficiency).
DJ, Lotus Beat, A South Asian specialty music show on WNUR 89.3 FM,
Northwestern University Radio Station, Chicago Sound Experiment. Producer
from Spring 2011 to Summer 2012.
Member, SPIC MACAY (Society for Promotion of Indian Classical Music and
Culture Among Youth), (2001 Present). Invited on the National Executive
from April 2007 to March 2009.
Cultural Secretary, NSIT, University of Delhi, Academic year 2003-04.
Organized Moksha 2004, annual college cultural festival. About 100 events
attended by 10,000 students.
Founding Member and President, Students Zone, a Non Profit Organization.
Involved in creation, organization and management of inter school events (July
2000 -July 2003).