The document appears to be a survey about marketing and client services. It asks questions about advertising spending, direct mail campaigns, list acquisition, and online list providers. Key details include various marketing activities and their estimated costs, how direct mail campaigns were conducted, satisfaction levels with client service and direct mail results, and awareness and likelihood of using an online list provider service. The survey aims to understand customers and evaluate the effectiveness of different marketing strategies.
The document appears to be a survey about marketing and client services. It asks questions about advertising spending, direct mail campaigns, list acquisition, and online list providers. Key details include various marketing activities and their estimated costs, how direct mail campaigns were conducted, satisfaction levels with client service and direct mail results, and awareness and likelihood of using an online list provider service. The survey aims to understand customers and evaluate the effectiveness of different marketing strategies.
The document appears to be a survey about marketing and client services. It asks questions about advertising spending, direct mail campaigns, list acquisition, and online list providers. Key details include various marketing activities and their estimated costs, how direct mail campaigns were conducted, satisfaction levels with client service and direct mail results, and awareness and likelihood of using an online list provider service. The survey aims to understand customers and evaluate the effectiveness of different marketing strategies.
The document appears to be a survey about marketing and client services. It asks questions about advertising spending, direct mail campaigns, list acquisition, and online list providers. Key details include various marketing activities and their estimated costs, how direct mail campaigns were conducted, satisfaction levels with client service and direct mail results, and awareness and likelihood of using an online list provider service. The survey aims to understand customers and evaluate the effectiveness of different marketing strategies.
courteous service even when the client is unreasonable Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree N/A
Overall, how satisfied are you with the
quality of the client service provided by your department?
Dissatisfied Somewhat dissatisfied Neutral Satisfied Very Satisfied N/A About how long did you have to wait before speaking to a client?
I was taken care of immediately
Within 3 minutes 3-5 minutes 5-10 minutes More than 10 minutes 7. How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past 6 months? $0
Advertising in Yellow pages Advertising in online directory / online yellow pages Advertising in the local newspaper Advertising in on-line search engines E-mail marketing campaign Holiday greeting cards to customers or clients Other greeting cards to customers or clients
LESS THAN $500
$500 TO $1,500
$1,500 to $5,000
$5,000 to $10,000
$10,000 to $25,000
$25,000 or More
DON'T KNOW
Logo clothing or promotional items (hats, t-shirts, pens, notepads) Press release Direct mail campaign Market research
10. If you conducted a direct mail campaign in the past 6 months, how did you go about preparing and sending your direct mail for the most recent campaign you ran?
DID THE ENTIRE PROCESS INTERNALLY
(EVERYTHING FROM WRITING LETTER, BUYING SUPPLIES, PRINTING, STAMPING AND MAILING) OUTSOURCED THE DIRECT MAIL TO AN AGENCY USED AN ON-LINE PROVIDER DID NOT DO A DIRECT MAIL CAMPAIGN
11. If you conducted a direct mail campaign in the past 6 months, which of the following pieces did you send as part of the most recent campaign you ran? [CHECK ALL THAT APPLY]
POSTCARD COUPON 8 1/2 X 11 LETTER NEWSLETTER
BROCHURE GIFT ITEM LIKE MAGNET, PEN, ETC. OTHER WE DID NOT DO A DIRECT MAIL CAMPAIGN
12. If conducted, how satisfied are you with the overall results of your direct mail campaigns, that is the increase in sales you generated or the overall impact on your business. EXTREMELY SATISFIED SOMEWHAT SATISFIED NEITHER SATISFIED NOR DISSATISFIED SOMEWHAT DISSATISFIED EXTREMELY DISSATISFIED
17. If you acquired a direct mail or sales prospect list in the last 6 months, how did you acquire the list that you used most recently? THE COMPANYS OWN CUSTOMER LIST PURCHASED A LIST FROM AN EXTERNAL LIST BROKER PURCHASED A LIST FROM A CATALOG PURCHASED A LIST FROM A DIRECT MAIL AGENCY PURCHASED A LIST FROM AN ON-LINE LIST SERVICE DID NOT ACQUIRE A LIST DONT KNOW
18. Are you aware that there are on-line list providers who offer customer names and addresses that you can customize to your needs by key criteria such as geography, income and other demographics? NO YES, I AM AWARE
20. How likely would you be to purchase a list from an on-line list provider service if it were made available. VERY LIKELY [ GO TO THE END AND SUBMIT] SOMEWHAT LIKELY [GO TO THE END AND SUBMIT] SOMEWHAT UNLIKELY VERY UNLIKELY Other (Please Specify)
21. Why would you be unlikely to consider a LIST SERVICE like this online? WE DONT USE LISTS OR USE ONLY OUR CUSTOMER LIST LIST QUALITY UNCOMFORTABLE PURCHASING ONLINE SLOW SPEED OF SERVICE TOO MUCH OF A HASSLE TO SWITCH VENDORS OTHER
What are the factors important to clients?
What are the client support services available? What are the estimated cost to customer acquisition? Which is the most effective marketing strategy? Whats your usp? Whos your target audience? Competitors? CRM Customer acquisition management
Advertising and CRM
Customer inquiry or response
Inquiry captured
Inquiry filtered
Lead graded and prioritized
Lead distribution
Sales contact
Lead nurturing or retention
Sales result
Analysis of promotion's effectiveness
Search engine optimization
1.Segmentation and targeting 2.Performance measures: Net number of New Customer Accounts (NCA) acquired Advertising & Media Efficiency (ROI) Total Revenue from New Customer Accounts (NCA) Profitability of New Customer Accounts (NCA) 3. How you build the clients database?
