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QFD: House of Quality: Correlations

This document contains a quality function deployment (QFD) house of quality analysis for an iPad Mini 3 tablet. The analysis compares the iPad Mini 3 to three competitors on 16 customer requirements and technical attributes. It includes a relationship matrix that shows correlations between customer wants and technical characteristics. It also includes charts that evaluate the importance of each requirement to customers and how well each product fulfills the requirements.

Uploaded by

Nicole Dorado
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as XLSX, PDF, TXT or read online on Scribd
59 views1 page

QFD: House of Quality: Correlations

This document contains a quality function deployment (QFD) house of quality analysis for an iPad Mini 3 tablet. The analysis compares the iPad Mini 3 to three competitors on 16 customer requirements and technical attributes. It includes a relationship matrix that shows correlations between customer wants and technical characteristics. It also includes charts that evaluate the importance of each requirement to customers and how well each product fulfills the requirements.

Uploaded by

Nicole Dorado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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QFD: House of Quality

Project:
Revision:
Date:
14-Jan-14

Correlations
Positive
Negative

No Correlation
Relationships

Direction of Improvement

10

11

12

13

14

15

16

CPU

RAM

OS

Storage

Price

Bluetooth

Cellular Data

Fingerprint Scanner

Back Camera

Front Camera

Battery

Speakers

Sensors

Relative Weight

Customer Importance

Maximum Relationship

||||

10%

10

Performance

||||

10%

10

3rd Party Application Support

||||

9%

||||

9%

Touch Sentivity

||

4%

Display Size

||||

9%

Cellular Data

|||

6%

Storage Space

||

5%

Design

|||

7%

10

Battery Life

10 |||||

10%

Image and Video Quality

11 |||

7%

12 ||||||

12%

10

10

Ipad Mini 3

Price

Relative Weight

8%

1%

2%

81

15

90

90

49.571

45

27

2%

1%

0%

8%

1%

8%

8%

5%

4%

3%

||||

||||

||

Competitor #2: LG Gpad 8.3

Competitor #3: Google Nexus 9

|||

Our Product
Competitor #1
Competitor #2
Competitor #3

|||

Ipad Mini 3
Competitior #1: Galaxy Tab S 8.4

Weight Chart

Accelerometer, Gyroscope, Compass

Stereo

||||||||||||||

28%

||

5%

3
18

|||||||

16%

1.2 MP, 720p@30fps, Face Detection

20.571 166.71 55.571 303.29

Non-removable Li-Po 6470 mAh battery


(24.3 Wh)

3
15

touch ID

9
81

4.0-

iOS 8 upgradable to iOS 8.1.2

Max Relationship
Technical Importance Rating

3G and LTE

1 GB

Target

5 MP, Autofocus, No fash, Geo-tagging,


touch focus, face/smile detection, HDR
photo, 1080p video@30fps

Software Updates

Dual Core 1.3 GHz

Resolution

341 g

7.87 x 5.30 x 0.30 inches

Our Product
Competitor
#1
Competitor
#2
Competitor
#3

Technical Competitive Assesment

Row #

Weight Chart

Customer
Requirements
(Explicit and
Implicit)

Customer Competitive Assesment

Column #

Template Revision: 0.9

10

11

12

13

14

15

16

Christopher Battles

Date: 4/23/2010

Row #

Competitor #3: Google Nexus 9

Competitior #1: Galaxy Tab S 8.4

Competitor #2: LG Gpad 8.3

Functional
Requirements

Display and Resolution

Column #
Direction of Improvement

Weight

Minimize

7.9 inches IPS LCD 1536 x 2048 pixels 324


ppi, pixel density

Target

Dimensions

Maximize

20,490.00 to 36,990.00

Weak

16/64/128 GB, non-expandable

Strong
Moderate

11
12

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