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A Questionnaire To "The Study On Effectiveness of Promotion Techniques" With Reference To Bigbazar, Mysore

The document is a questionnaire aimed at evaluating the effectiveness of different promotion techniques used by BigBazar store in Mysore, with questions related to customers' awareness of BigBazar promotions, satisfaction levels with BigBazar store brands and promotional activities, and media preferences for advertising. Demographic information is also collected including name, age, gender, occupation, income level, and contact number.

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ningegowda
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68 views3 pages

A Questionnaire To "The Study On Effectiveness of Promotion Techniques" With Reference To Bigbazar, Mysore

The document is a questionnaire aimed at evaluating the effectiveness of different promotion techniques used by BigBazar store in Mysore, with questions related to customers' awareness of BigBazar promotions, satisfaction levels with BigBazar store brands and promotional activities, and media preferences for advertising. Demographic information is also collected including name, age, gender, occupation, income level, and contact number.

Uploaded by

ningegowda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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A Questionnaire to The Study on Effectiveness of Promotion techniques

with reference to BigBazar, Mysore


Kindly fill this questionnaire clearly and objectively; it is aimed to evaluate the effectiveness of different
promotion techniques with reference to Bigbazar, Mysore.
DEMOGRAPHIC PROFILE:

CONTACT NO: -------------------------------

A. NAME: ----------------------------------- B. Age:--------------------------------------C.SEX:

MALE

FEMALE

D. OCCUPATION?
a. Businessman
b. Working woman
c. Self employed
d. Student
e. Others
E. INCOME (monthly) less then10k
25k-40k

10k-25k

40k above

1. How did you come to know about Big Bazaar?


a. Advertisement
b. Friends and Relatives
c. Others
2. How often you visit Big bazaar?
a. Daily
b. Weekly once
c. Twice in a week
d. Twice in a month
3. How you satisfied with the Big Bazaar store brands?
a. Highly satisfied
b. Satisfied
c. Neither satisfied nor dissatisfied
d. Dissatisfied
e. Highly dissatisfied
4. Have you seen the Advertisement of Big Bazaar?
a. Yes
b. No
5. If yes, through which media?
a. News paper
b. Pamphlets
c. SMS alerts

d. TV
e. Billboards
f. Others

6. Which is the promotional activity attracts you more?


a. Discount
d. Coupons
b. Free offer(1+1)
e. Exchange offer

c. Others
7. Which of the media mentioned bellow is best for advertising in Big Bazaar?
a. News paper
e. TV
b. Pamphlets
f. Billboards
c. SMS alerts
g. others
d. Radio
8. Do you satisfied with the promotional activity of Big Bazaar store?
f. Highly satisfied
g. Satisfied
h. Neither satisfied nor dissatisfied
i. Dissatisfied
j. Highly dissatisfied
9. Would you think sales promotional activity is necessary for Big Bazaar?
a. Yes
b. No
10. Is the Big Bazaar maintaining a good relationship with public?
a. Yes
b. No
11. Are you ever seen the advertisement of big bazaar store brands?
a. Yes
b. No
12. How you rate to quality of big bazaar store brands?
a.
b.
c.
d.
e.

Highly satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Highly dissatisfied

13. Are you attracted by the promotional strategies used by BIG BAZAAR to own brands?
a. Yes

b. No

14. Do you think the present image of big bazaar own brands would improve its by promotional
activity?
a. Yes

b. No

15. What are your expectations from Big Bazaar own brands compared to others?
a. Better Service

c..Better offer

b. More Discounts
Other (specify)
16. In which product category do you think big Bazaar own brands are have better offers?
Chill Section
Staples

food
Fruits & Vegetable

Non-food
None

17. Are you satisfied with product Knowledge of employees?

Yes

No

18 . Do you like the offer BUY 1 GET 1 in CLEAN MATE product?


Yes

No

19. If yes, why?


a. quality

c. low price

b. quantity

d. color

f. any other please specify


20. Do you own a Big Bazaar payback card?
a. Yes

b. No

21. Do you receive regular updates about the latest offers and benefits?
a. Yes
b. No
22. Why did/do you purchase from Big Bazaar?
a. Low prices
b. Offers
c. Large merchandise mix
d. Convenience
e. Service
23. Are you aware of the Wednesday bazaar?
a. Yes
b. No
24. The staffs at Big Bazaar are very much informative and supportive.
a. Strongly Agree
b. Agree
c. Neither Agree nor Disagree
d. Disagree
e. Strongly Disagree
Date:
Place:

Customers Signature

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