2015 FOOD TRENDS

What American Families are Cooking and Eating

The focus of this Measuring Cup Trend Report is trend-spotting. Its our
favorite report of the year, when we dig into the recipe, video, saving
and search activity across the more than one billion annual visits to
our site to see whats trending. Our audience size and scale allow us to
confidently anticipate the meals and treats that will be sizzling hottest
next year in American kitchens. For example, expect the popularity of
homemade juices and smoothies to continue, plus grandma-style comfort
food dishes for value-minded millennials. Korean dishes will intrigue
home cooks, and the kale halo will continue to encourage more home
cooks to prepare less common vegetables such as cauliflower, Brussels
sprouts, and even eggplant. Read on to discover eight sweet and savory
food trend insights for 2015.

INSIGHT #1

Fresh-Pressed, Please

When juice-centered beverage recipe views soar 213% in

A trend is whirring
12 months, theres no question a trend is whirring. Call it the
Vitamix or NUTRi-BULLET effect. This surge in activity
is likely also driven by home cooks desire to improve their
families diets through increased consumption of fruits and
vegetables. Three out of five (59%) home cooks consider lots
of fresh fruits and vegetables the most important attribute
of a healthy recipe, which makes smoothies and juices a
2013
delicious and convenient tactic for achieving this goal.

Allrecipes Fastest Trending Juice and Smoothie Recipes*

Healthy
Green Juice

Gloomy Day
Smoothie

248%

137%

Triple Threat
Smoothie

84%

Strawberry
Oatmeal
Breakfast
Smoothie

60%
Allrecipes.com Measuring Cup

213%

2014

*Based on page views January 1 to November 30, 2014

Kale and
Banana
Smoothie

120%
B and Ls
Strawberry
Smoothie

37%

Purple
Monstrosity
Fruit
Smoothie

90%
Basic Fruit
Smoothie

25%
2015 FOOD TRENDS

Whats Old is New

INSIGHT #2

Recipe View Growth (2013 2014) Grandmas specials, comfort food, nostalgic noshings. Call these

203%
Comfort Food

dishes what you like, but favorites from past eras are all the rage
with todays home cooks. Views of comfort foods such as chicken and
dumplings, stuffed peppers, mashed potatoes, and chicken noodle
soup rose significantly last year and are expected to continue their
popularity in 2015. Whats driving this trend? We suspect millennial
parents have a strong appreciation for their grandmothers ability to
create satisfying, healthful home-cooked meals on a limited budget.

Allrecipes Fastest Trending

Comfort Food Recipes*
Fluffy
Pancakes

203%

174%

Comfort Food

Tomato Soup

100%

164%
Stuffed Peppers

55%
Mashed Potatoes

18%

INSIGHT #3

Slow Cooker
Chicken and
Dumplings

53%

Chicken and
Dumplings

Quick and
Easy Chicken
Soup

Homemade
Mac and
Cheese

43%

36%

23%

Chicken
Noodle Soup

Easy Meatloaf

Worlds Best
Lasagna

15%

13%

Macaroni
and Cheese

54%

*Based on page
views January 1 to
November 30, 2014

9%

Fried Chicken

Dump Cake Revival

617YOY

Theres no ignoring the popularity of a cake style when views to

its recipe collection soar 617% year-over-year. A simple cake
concept that originated in the 1970s (or 1940s, according to some
sources), this cakeor cobbler variationis made using boxed
cake mixes and canned fruit. Requiring minimal assembly, its
perfect for busy and/or beginning cooks, e.g., millennials. What
variations will 2015 bring?

Allrecipes Fastest Trending Dump Cake Recipes*

Blueberry
Dump Cake

119%

Allrecipes.com Measuring Cup

Dump Cake I

114%

*Based on page views January 1 to November 30, 2014

Peach Cobbler
Dump Cake I

Pumpkin
Dump Cake

52%

46%

2015 FOOD TRENDS

INSIGHT #4

Cruciferous Charisma
Allrecipes Fastest Trending Veggie Recipes*
Oven-Roasted
Asparagus

237%

128%

552%

Roasted New
Red Potatoes

Kale

68%
Cauliflower

Eighty-nine percent of respondents in Allrecipes

2013 Healthy Eating Survey said they were trying
to get more vegetables into their dietand not just
carrots and celery. Once outcasts or rarely eaten,
oddball vegetables from the cruciferous family are
mainstream like never before, an appeal likely to
continue. In the past year, Allrecipes views for kale
recipes rose a mammoth 552% year-over-year, and
68% for cauliflower.

Which of these vegetables have you eaten

more of this year than last?*

118%
Italian
Sausage,
Peppers, and
Onions

61%

Beef Stew VI

Moms
Zucchini
Bread

23%

13%
Eggplant
Parmesan II

50%
Spinach

44%
Peas

43%
Celery

Spaghetti
Squash I

42%
Cauliflower

35%
Zucchini

32%
Brussels
sprouts

*Data cited in this Insight is derived from an external

panel fielded in November 2014, and consisting
of 1,000 U.S.-based participants using age and
gender filters to provide a representative sample.
Respondents were between ages 18 and 55, and
included only households with children (42%).

Allrecipes.com Measuring Cup

58%

25%

13%

6%
Kalettes
(baby kale)

Grandmas
Green Bean
Casserole

51%

57%
Beans

26%
Eggplant

81%

Yummy
Sweet Potato
Casserole

58%
Carrots

27%
Spaghetti
squash

No-Noodle
Zucchini
Lasagna

Roasted
Garlic
Cauliflower

66%
Broccoli

30%
Kale

Simple
Roasted
Butternut
Squash

9%
Corned
Beef and
Cabbage I

6%

Ratatouille

12%
Butternut
Squash
Soup II

8%
Baked
Kale Chips

2%

*Based on page views January 1 to November 30, 2014

2015 FOOD TRENDS

INSIGHT #5

Cookie Cupcakes, Meatloaf Muffins

Allrecipes Most Popular Food Twists
Donut Muffins

Chocolate Chip Cookie

Dough + Cupcake = The
BEST Cupcake. Ever.

1553 reviews

977 reviews

Playing with food will take a three-dimensional

turn in 2015. Perhaps influenced by the
plethora of smashups in recent years and
millennial DIY interests, inventive home cooks
use a variety of cookware to make time-tested
dishes more interesting and fun. Plenty of
passion behind this trend, as some recipe
names indicate!

Amazing
Muffin Cups

Cheesecake
Cupcakes

177 reviews

119 reviews

Meatloaf
Muffins

Blue Cheese,
Spinach Meat
Loaf Muffins

111 reviews
139 reviews
Waffle Sandwich
with Cheese,
Spinach and
Mustard

Chicken and
Waffles
34 reviews

1 review

INSIGHT #6

Egg Enthusiasm

Eggs are reported to be having their highest consumption level since 2007, and all
signs say they will continue to win popularity contests in the coming year. Allrecipes
views for egg salad recipes soared 122% year over year, while deviled eggsa nostalgic
throw-back and a budget-friendly snack at home as well as at restaurantsrose 68%.
Affordable, versatile, and quick to cook, theyre a favorite with Paleo people as a protein
source, as well as with busy families who appreciate convenience and versatility. Add
low cost balanced by nutritional value and eggs will be a winner in 2015.

Allrecipes Fastest Trending Egg Recipes*

*Based on page views January 1 to November 30, 2014

Paleo Omelet
Muffins

Omelet
in a Bag

Baked
Omelet Roll

599%

337%

166%

Scrambled
Egg Muffins

Hash Brown
and Egg
Casserole

Easy Broccoli
Quiche

59%
Allrecipes.com Measuring Cup

37%

26%

Delicious
Egg Salad for
Sandwiches

105%
BaconCheddar
Deviled Eggs

9%
2015 FOOD TRENDS

INSIGHT #7

Korean: the New Asian Food Favorite

Korean cuisine is on the rise! Views to this

Asian cuisine recipe collection rose 211% in
the past year and show no signs of slowing.
Meat-centric Korean dishes are easy to
prepare, full of sweet, spicy flavor and just
enough different from Chinese, Thai, and
Vietnamese cuisines to appeal to home
cooks seeking a new ethnic cooking
experience. Good thing Allrecipes Korean
siteAllrecipes.kris in English.

211%

Korean Cuisine

Allrecipes Fastest Trending Korean Recipes*

Yummy
Korean Glass
Noodles

125%

Chap Chee
Noodles

45%

Awesome
Korean Steak

Vegetarian
Bibimbap

10%

9%

INSIGHT #8

*Based on page views January 1 to November 30, 2014

Beef Bulgogi

33%

27%
Kalbi (Korean
BBQ Short
Ribs)

8%

Korean Spicy
Marinated
Pork (Dae Ji
Bool Gogi)

6%

Snacks 24/7

95%

Snacking is now a global food trend with 79% of consumers

saying they snack at home (Nielsen, 2014). Its a trend
Allrecipes also sees: views to our popcorn recipes jumped
95% in the past year. Sweetthink popcorn balls and
popcorn candyor savory, popcorn leads as the snack of
choice most likely because of its affordable crunch. We
suspect some of the popularity may also be due to home
cooks seeking gluten-free snacks for parties and treats.
2013

Allrecipes Fastest Trending Snack Recipes

Baked
Tortilla Chips

Microwave
Popcorn

25%

23%

Allrecipes.com Measuring Cup

Authentic
Korean
Bulgogi

2014

*Based on page views January 1 to November 30, 2014

Potato Chips

Kettle Corn

19%

3%

2015 FOOD TRENDS

Methodology

About Meredith Corporation

Data cited in this Measuring Cup Trend Report is derived

from reviews of search terms and ingredient taxonomy
of Allrecipes 2014 site data using Omniture and Hitwise
data based on an average of 100 million monthly visits
from home cooks.

Meredith Corporation (NYSE:MDP; www.meredith.com)

is the leading media and marketing company serving
American women. Meredith features multiple well-known
national brandsincluding Better Homes and Gardens,
Parents, Family Circle, Allrecipes.com, Fitness, American
Baby and EveryDay with Rachael Rayalong with local
television brands in fast-growing markets. Meredith is
the industry leader in creating content in key consumer
interest areas such as home, family, food, health and
wellness and self-development. Meredith uses multiple
distribution platformsincluding print, television, digital,
mobile, tablets, and videoto give consumers content
they desire and to deliver the messages of its advertising
and marketing partners.

About Allrecipes
Allrecipes, the worlds largest food-focused social
community, receives more a billion visits annually from
family-focused women who connect and inspire one
another through photos, reviews, videos and blog posts.
Since its launch in 1997, theSeattle-based social site has
served as a dynamic, indispensable resource for cooks
of all skill levels seeking trusted recipes, entertaining
ideas, everyday and holiday meal solutions and practical
cooking tips. Allrecipes is a global, multi-platform
brand with 19 sites, three mobile apps, and 15 eBooks
serving 24 countries in 13 languages. In November
2013, Allrecipesmagazine launched nationwide, and an
Allrecipes cooking segment premiered on Merediths
The Better Show.

Allrecipes.com Measuring Cup

Please Contact:
For a full survey report and additional details, please
contact:

Esmee Williams
Vice President, Consumer & Brand Strategy
2064367416
esmee@allrecipes.com

2015 FOOD TRENDS