Bayer CropScience AG

Alfred-Nobel-Strae 50 40789 Monheim am Rhein Germany

[Link]
Facts and Figures 2012/2013
Bayer CropScience
Enhancing Global
Food Security
Forward-looking Statements
This publication may contain forward-looking statements based on current assumptions
and forecasts made by Bayer Group or subgroup management. Various known and
unknown risks, uncertainties and other factors could lead to material differences between
the actual future results, nancial situation, development or performance of the company
and the estimates given here. These factors include those discussed in Bayers public
reports, which are available on the Bayer website at [Link]. The company
assumes no liability whatsoever to update these forward-looking statements or to conform
them to future events or developments.
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Published by:
Bayer CropScience AG
Communications
Alfred-Nobel-Strae 50
40789 Monheim am Rhein
Germany
Tel.: +49 (0) 21 73/38-30 34
E-mail: [Link]@[Link]
[Link]
As of June 2013
It is time for a New Revolution
in Agriculture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Business development 2012
Strong year for Bayer CropScience . . . . . . . . .
Business Units
Crop Protection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Seeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Environmental Science . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and Development
Innovation: Driving a world-class
portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sustainability and Commitment
Helping plants and
businesses grow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Highlights of 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bayer CropScience
Executive Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Main Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contents
Feeding an ever-growing world population is a major
challenge. Despite progress and prosperity: Around the
world, some 870 million people are still suffering from hun-
ger. To us, that is a call to action. It is time to fully mobi-
lize existing potential, to join forces to help feed the world
population. It is time for a New Revolution in Agriculture.
Our company is all about strong and healthy plants,
says Bayer CropScience CEO Liam Condon. Global ag-
riculture is a challenging, demanding business. At Bayer
CropScience, we have the talents, the resources and the
experience to tackle those challenges. Five strategic
principles are guiding us towards success.
It is time for a
New Revolution in Agriculture
Our researchers work with external
scientists in a global network to
increase the worlds harvests and
help people live a better life.
4 5 I T I S TI ME FOR A NEW REVOLUTI ON I N AGRI CULTURE BAYER CROPSCI ENCE
Our ambition at Bayer CropScience: to enhance
food security, promote growth and help protect our
environment. The following ve strategic levers will
help us achieve these goals:
Leading innovation helping address agricul-
tures top challenges through new solutions
Enabling farmers big and small providing
them with tools, technology and training to thrive
economically in the long-term
Driving a sustainable intensication of
agriculture helping to raise both produc tivity
and environmental compatibility
Enhancing human health improving the
nutritional value of certain crops and con tribu ting to
a healthy food supply
Extending partnerships leveraging the poten-
tial of collaboration in modern agri culture
I T I S TI ME FOR A NEW REVOLUTI ON I N AGRI CULTURE
Leading innovation
In everyday life, agricultural innovation means
enhanced crops and improved cultivation methods,
modern technology in the eld and better protec-
tion on the way to the shelf. Farming reality is our
tried and trusted point of reference: turbulent weath-
er conditions and limited arable land, sudden pest
infestations and increasing regulatory requirements
all aggravated further by increasingly volatile mar-
kets. Thats why we focus our research and devel-
opment efforts on stress-resistant plants and crop
protection agents which help increase yields as well
as protect the environment. But just as important
to us: helping to enhance cultivation techniques and
supporting farmers in tapping new markets.
Strengthening
small-scale farm-
ing for example
in China is one
of our priorities.
In Africa our ambition is to forge
alliances between small-scale
farmers and local distribution
channels and to foster coopera-
tion between small and large op-
erations for increased access to
modern technology.
Take Mexico: here we are working
together with Mexico Calidad
Suprema, a leading certication
system. Our shared objective: en-
hanced fruit and vegetable qualities,
both for the domestic market and
for global export.
6 7 BAYER CROPSCI ENCE
Enabling farmers big and small
Our efforts to support farmers focus on the needs of
large-scale agricultural operations as well as small scale
businesses struggling for sufcient yields and good
quality. Our aspiration is to help these farmers become
agripreneurs by mobilizing the potential of both prov-
en methods and innovative technologies, and by help-
ing them access markets and forge partnerships.
Driving a sustainable intensication
Climatic imponderabilities are a permanent chal-
lenge for farmers. At the same time, these farmers
can make a signicant contribution to climate protec-
tion. Standard rice-growing methods, for instance,
rely on much water. The problem: bacteria in the wa-
terlogged soil generate signicant amounts of meth-
ane, increasing greenhouse gas emissions. Our sci-
entists are working on alternatives, on cultivation meth-
ods that reduce methane emissions, on optimized
seeds and on tailored crop protection solutions.
A crops nutritional content is one of the most
powerful weapons in our ght against hunger. While
the worlds population continues to grow, arable land
has its limits. One valuable option we have is to en-
hance a crops nutritional uptake of important min-
erals and nutrients.
Extending partnerships
Unite efforts for impressive results. Our 20,800
employees worldwide, our extensive research and de-
velopment capacities and broad experience go a long
way towards achieving sophisticated solutions. To tack-
le some of the bigger issues, however, it is necessary
for industry, science and politics to work together, em-
phasizes Liam Condon. I am thinking in particular about
raised standards of education, the ght against corrup-
tion and mismanagement, improvements in infrastruc-
ture and the establishment of a reliable legal framework.
We have been forging strong collaborations with like-
minded partners worldwide. Our common aim is to con-
nect the dots and drive progress in global agronomics.
The chief objective here as elsewhere: create tangible,
lasting benets for the farmer.
Practical advice
in the eld is a
xed part of our
business model.
The objective: to enhance the nutritional value of crops
for example by increasing the natural zinc content.
The approach: we joined forces with the World Bank
and the Bill and Melinda Gates Foundation in support
of international research initiatives like Harvest Plus.
Our local experts reach out to farmers
with advice and support. The Much
More Rice project in Vietnam, for
instance, aims to improve cultivation
methods for better results on a
given acreage.
8 9 I T I S TI ME FOR A NEW REVOLUTI ON I N AGRI CULTURE BAYER CROPSCI ENCE
KEY DATA
Sales (E million) 8,383
EBIT (E million) 1,539
EBIT before special items (E million) 1,526
EBITDA (E million) 2,033
EBITDA before special items (E million) 2,008
EBITDA margin before special items (%) 24
Gross cash ow (E million) 1,320
Net cash ow (E million) 899
Bayer CropScience increased sales in 2012 by a
substantial 12.4% (Fx & portfolio adj.) to 8,383
million (reported: +15.5%) in an attractive market
environment. This growth was due largely to good
business with new products in Crop Protection and
rapidly expanding sales of Seeds. Environmental
Science also developed favorably. The realignment
of our marketing and distribution activities and
streamlining of the product range contributed to the
gratifying performance.
Sales
+15.5%
8,383 million
BAYER CROPSCI ENCE
Business development
2012
Strong year for
Bayer CropScience
10 11 BUSI NESS DEVELOPMENT
Sales at Crop Protection / Seeds climbed by 13.1%
(Fx & portfolio adj.) in 2012, to 7,703 million. Crop
Protection posted double-digit growth rates in all
business units. We especially beneted from the ex-
pansion of the seed treatment products business
(SeedGrowth) and a sharp rise in sales of new prod-
ucts such as the insecticide Belt and the fungicide
Fox. Sales of our herbicides also showed a pleas-
ing improvement. Seeds registered positive devel-
opment, also with double-digit growth in sales.
At Crop Protection, all regions contributed to the
sales increase.
Sales in Europe rose by 8.4% (Fx adj.) to 2,350
million. Here we were particularly successful with
new products, which accounted for a considerably
greater proportion of sales than in the previous year.
Thanks to favorable market conditions, we signi-
cantly raised sales of seed treatment products, es-
pecially in cereals. Business development was also
supported by strong sales of insecticides and fun-
gicides. We saw good gains for herbicides, mainly
in light of increased demand for products for fall ap-
plication in cereals.
Sales in North America rose by 19.2% (Fx adj.) to
1,327 million. This increase was mainly the result
of successful market penetration by our new prod-
ucts, a generally favorable market environment for
broad-acre crops and relatively high prices for ag-
ricultural commodities. We achieved particularly
high growth rates in the United States for herbicides
and fungicides used in corn and cereals. The ex-
pansion of our business with insecticides was large-
ly due to demand for our new products. Sales of
seed treatment products were driven by the suc-
cessful expansion of our business with Poncho
/ Votivo, especially in corn. In Canada, sales also
developed positively, chiey as a result of higher
demand for our insecticides and fungicides.
Sales in the Asia / Pacic region advanced by
8.6% (Fx adj.) to 1,164 million, mainly driven by
our seed treatment products and herbicides. Our
fungicides and insecticides businesses also saw
considerable growth in sales. Business in our most
important markets, India and Japan, trended pos-
itively. We attained the highest percentage sales
growth in Australia, largely thanks to the increase
in demand for our newly launched herbicide Saku-
ra. In China, we achieved signicant growth for
both fungicides and seed treatment products.
Sales in the Latin America / Africa / Middle East
region advanced by 13.8% (Fx adj.) to 1,899 mil-
lion, with a positive market environment leading to
double-digit growth in all business units. In Latin
CROP PROTECTI ON
Total
8,383
million
Total
8,383
million
SALES BY BUSINESS GROUP SALES BY REGION
Europe 2,706 million
North America 2,154 million
Asia / Pacic 1,386 million
Latin America / Africa /
Middle East 2,137 million
Crop Protection 6,741 million
Seeds 962 million
Environmental
Science 680 million
For more Information
see pages 16-19
12 13 BUSI NESS DEVELOPMENT
SEEDS / ENVI RONMENTAL SCI ENCE BUSI NESS DEVELOPMENT
America, we continued to experience good growth
for our insecticides in Brazil and Argentina and
scored a further improvement for seed treatment
products (SeedGrowth). Sales of fungicides rose by
a double-digit percentage despite adverse weath-
er conditions at the start of the year. The expansion
in our herbicides business was mainly due to grat-
ifying sales gains for products used in corn and cot-
ton in Brazil. Sales in Africa, too, saw double-digit
growth, while business in the Middle East was lev-
el with the prior year.
Sales of the Seeds business unit climbed by 14.1%
(Fx & portfolio adj.) to 962 million. All regions con-
tributed to this performance, particularly North Amer-
ica. Sales in our core crops of oilseed rape / cano-
la, rice and cotton also grew by double-digit per-
centages. Business with our Nunhems vegetable
seeds, however, was slightly below the previous
year, partly because of adverse price development
for vegetables.
Sales of the Environmental Science business unit
increased by 5.3% (Fx & portfolio adj.) to 680 mil-
lion, with products both for professional users and
consumers posting gains. The Latin America /
Africa / Middle East and North America regions de-
veloped positively, while Europe and Asia / Pacic
came in at the previous-year level.
EBIT of Bayer CropScience rose signicantly in 2012
from 562 million to 1,539 million, including net
special items of 13 million (2011: minus 606 mil-
lion). The net special gain in 2012 contained the in-
come from the sale of a site in India, this being large-
ly offset by provisions established in connection with
litigations concerning genetically modied rice (LL
RICE) in the United States and restructuring charg-
es at Crop Protection. EBIT before special items
climbed by 30.7% to 1,526 million. EBITDA be-
fore special items improved by 21.4% to 2,008
million. Earnings growth was mainly the result of
substantially higher volumes and positive currency
effects. Manufacturing costs grew more slowly than
sales. In addition, we incurred one-time gains of 52
million (2011: 38 million), mainly in connection with
the outlicensing or divestment of active ingredients
in Crop Protection.
Scientists at Bayer
are working togeth-
er with the Israeli
company Evogene
on research to pro-
duce healthy wheat
that delivers high
yields despite
drought and heat.
Bayer CropScience
has signed a co-
operation agree-
ment with the In-
ternational Rice
Research Institute
(IRRI) that goes
far beyond the
development of
enhanced seed.
For more Information
see pages 20-21.
For more Information
see pages 22-23. Current information: [Link]
Your fast and easy access via QR Code
14 15
BUSI NESS UNI TS
Quality and quantity, economy and ecology: farmers
have to keep several bases covered. Our mission is
to support these efforts. With highly sophisticated
active substances that know exactly where and how
to increase a crops chances. The result: even in less
than ideal conditions, fruits and vegetables, cereals
and other crops can grow into strong and healthy
plants. For a better harvest in terms of both quanti-
ty and quality. For the benet of the small-scale farm-
er and the full-scale enterprise. And ultimately for us
as consumers.
Agriculture is the backbone of the worlds food supply. But it
is a long and precarious journey from seed to shelf. Sucking
and biting pests ght for their share. Mildew, fungi and other
microorganisms move in silently, weeds compete aggressive-
ly for nutrients, light and space. Thats what we are all about:
securing harvests, protecting yields from seed to shelf.
Protecting seeds,
securing yields
CROP PROTECTI ON
Crop Protection
Our laboratories in
Davis, USA con-
duct research and
development of
biological crop
protection agents.
16 17
In farming as elsewhere, less is often more. Modern
agrochemicals are highly efcient, reducing the
amounts used in the eld to a minimum. At the same
time these sophisticated products have become in-
creasingly specic, strength-
ening the plants defenses from
the inside, differentiating be-
tween destructive and benecial
insects. Then there is the family of
biologics, using natures own meth-
ods to keep fungal diseases and insects
at bay: bacteria or similar microorganisms
protect plants with a living defense shield invisi-
ble and delicate, but highly effective. As fundamen-
tally different as they might be, these inno-
vative tools have one common denom-
inator: they help protect the crop
plants, contributing to an agri-
BUSI NESS UNI TS CROP PROTECTI ON
Healthy, treated
seed is essential
for a good start to
the growing sea-
son.
SeedGrowth
Seed treatment solutions act as in-
visible shields, safeguarding seeds
and seedlings against fungal dis-
ease. The advantages are: opti-
mized placement of the active in-
gredient, minimized amounts need-
ed, extended efcacy. Along with
the protective effect, our products
help tiny seeds grow into strong,
healthy and tough plants. The re-
sults of our research are highly ef-
fective solutions and out in the
elds, our local experts support
farmers with know-how, guidance
and the technology.
Herbicides
Combating weeds while protect-
ing crops is a key requirement
of modern agriculture and one
of our key competencies.
Our agship products Basta
TM
,
Adengo
TM
and Corvus
TM
are reli-
able, effective in small amounts
and quickly biodegradable.
A tolerance against specic
her bicides is built directly into
our LibertyLink
TM
crops including
canola and corn, soy and cot-
ton. Greatly improved odds in
the plants struggle against
weeds.
Insecticides
Insects have an important role
to play in our ecosystem. But
they are also one of the most
critical threats to our crops in
elds and plantations. Our in-
secticide research seeks to do
justice to both. Condor
TM

strengthens a plants inbuilt
defense system, Movento
TM

protects fruits and vegetables
systemically against pests, re-
ducing the probability of resis-
tance, and Belt
TM
combines su-
perior selectivity and speed with
outstanding biodegradability.
cultural practice that is both sus-
tainable as well as economically
viable.
Close to the customer
Sophisticated products are just
one part of a more comprehen-
sive approach towards better so-
lutions. Beyond our laboratories
and plants, sharing our expertise
with farmers is an important as-
pect of our work. Soil and weather conditions, tech-
nology, crop rotation and timing, market developments
and distribution channels are some of the more im-
portant success factors of todays agripreneurs. To
increase the odds of success, todays farmers blend
established methods and new technologies, combine
premium seeds with tailored active substances.
Fungicides
Mildew, rust or rot come as in-
visible enemies. But these min-
iscule aggressors leave a trail
of destruction and disease,
in the eld, during transport, in
storage, and on the shelf.
Our fungicides help to protect
plants and [Link] result:
healthy plants, better quality
fruits and vegetables. With
Nativo
TM
, Prosaro
TM
, Xpro
TM
and
Luna
TM
in our portfolio, we are
one of the global leaders when
it comes to keeping mildew,
rust or rot in check.
18 19
Marked expertise
In our labs and greenhouses, traditional breeding
methods go hand in hand with highly sophisticated
techniques. Genetic analysis helps speed up the pro-
cess signicantly: a young seedlings DNA already
shows many of the traits that will characterize the
grown plant. This lets our breeders narrow down
thousands of tiny plants to a few high potentials: cot-
ton standing up well to certain bugs, tomatoes with
specic defenses against certain viruses, fruits and
vegetables especially suited for a long journey from
eld to shelf.
Our portfolio of vegetable seeds spans some
28 different species with around
2,500 varieties. That makes us
one of the worlds leading
suppliers of premium
vegetable seeds,
marketed world-
wide under the
Nunhems
TM
trademark.
Breeding, genetic analysis and tar-
geted trait development are what
our seeds business is all about.
Whatever it takes to promote strong
plants and rich harvests is ideally al-
ready inherent in the seed. We rec-
reate the environments in which a
plant has to struggle for survival, be
it due to natural enemies, poor soil
or adverse weather conditions, and
search for excellent performers.
Our seeds business unites the expertise of plant dis-
ease specialists and geneticists, of molecular and cel-
lular biologists, of bioinformaticians and breeding ex-
perts. Our focus reaches beyond cotton, oil seeds
and vegetables all the way to wheat and rice the
key staples that are the foundation of a wholesome
diet around the globe.
BUSI NESS UNI TS SEEDS
Seeds
Adaption is every living organisms recipe for survival: devel-
oping defense mechanisms, seeking advantages, exploiting op-
portunities. Man has always tried to encourage certain traits in
plants, be it toughness or wholesomeness, taste or looks. Our
researchers can speed up this process that, in the eld, takes
quite a long time. The overriding objective: use limited arable
land to better advantage.
Following natures
example
Fully automatic
gene analysis
makes it possible
to investigate sev-
eral thousand
plants every day.
20 21
BUSI NESS UNI TS ENVI RONMENTAL SCI ENCE
ucts are sold to consumers via wholesalers and spe-
cialist retailers. Products for professional users are
sold via wholesalers. Much of our business in the vec-
tor control eld is transacted in response to tender-
ing by government agencies and non-governmental
organizations.
Our business unit tests compounds developed by Crop
Protection or with external partners and evaluates them
for possible non-agricultural uses. Current develop-
ment projects include gels and baits to combat insect
pests, as well as herbicides, fungicides, biological so-
lutions, and products for the control of disease-trans-
mitting insects. In 2012, our portfolio was further ex-
panded in the USA partly through the successful
launch of Esplanade, an herbicide for professional
users, and the consumer product Durazone. In Eu-
rope, we strengthened the Bayer Garden business
by launching Permaclean, our new combination
product with residual action. We also made good prog-
ress with the introduction of LifeNet mosquito nets.
Further registrations were achieved, and the product
is now approved in 19 African countries.
Environmental
Science
For healthy lives and
beautiful environments
Hygiene is crucial to our health and wellbeing. The environment
in which we live and work affects our quality of life and our life
expectancy in many different ways. Our job in the Environmen-
tal Science division of Bayer CropScience is to make the world
a safer, healthier and nicer place to live in. Gently, but rmly.
Insects can be benecial, mice cute and
certain weeds downright pretty. But mos-
quitoes pose a serious health threat, mice
and cockroaches dont belong in the kitch-
en, and a football eld or golf course is the
wrong place for witch grass or thistles.
Our efforts go towards safe, healthy and
pleasant environments: In temperate cli-
mates, where we help home owners, gardeners and
even municipalities take care of lawns, owerbeds,
greens and walkways; in metropolitan areas and crit-
ical surroundings where pest control professionals rely
on our products; and of course especially in the trop-
ics where insect bites can spell serious trouble.
A diverse portfolio of products
Our products are based on both proprietary and in-
licensed active ingredients and are designed for non-
agricultural uses. They are marketed through various
distribution channels. Our home and garden prod-
In tropical regions
in particular, mos-
quitoes are a threat
to human health.
Bed nets provide
effective protection
against the vectors
of malaria par-
ticularly when the
nets have been
treated with an in-
secticide.
22 23
EverGol: good for canola
All plants have to deal with underground enemies,
soil-borne pathogens for instance that cause rot or
scab. The ideal defense is a protective shield for seeds
and roots. Our solution: Emesto
TM
for potatoes and
now also EverGol
TM
for canola. Both are specically
designed to protect delicate seedlings and strength-
en the growing plants root system. The result: plants
are protected against pathogens, increasing their
vitality and with it the quality and yield.
We initially launched EverGol
TM
in April 2012 in Can-
ada, one of the worlds leading canola producers.
Over time, we expect approval in more than
40 countries, including the growing mar-
kets for seed treatment compounds
in Latin America and Asia. Soon,
farmers around the world will
have access to sophisticated
protection for their valuable
crops: cereals or soy beans,
corn or cotton.
Breaking herbicide
resistance
Resistance is a serious issue in
agriculture, especially in the ght
RESEARCH AND DEVELOPMENT I NNOVATI ON: DRI VI NG A WORLD-CLASS PORTFOLI O
against weeds as proven herbicides lose their bite and
weeds proliferate. As one of the worlds leading spe-
cialists in weed control, we focus our extensive ex-
pertise on new solutions by ourselves and togeth-
er with outstanding partners like U.S.-based Mendel
Biotechnology. Mendels expertise in plant genetic
regulatory networks is a valuable key to solve the re-
sistance issue.
We started our multi-year collaboration to develop
herbicides with novel modes of action in September
2012. Our mutual goals: increased productivity and
efciency in the eld, better quality for the consumer.
A living wall to keep invisible
aggressors out
Most fungal spores are invisible to the human eye.
They oat in the air, settle down and multiply, invade
and infect host organisms, opening the door for oth-
er pathogens and pests. As small as they are: the
damage from fungal pathogens is immense.

Beyond proven chemical-based fungicides, our focus
in Research and Development is on alternatives taken
directly from Mother Nature. So-called biologics employ
special bacteria or natural fungal micro organisms.
Our research and development capabilities are the heart of our
company. This is where we take on the challenges from the eld
and put our expertise in chemistry, biology and high performance
breeding to work. In terms of money, our investments fuelling in-
novation are on the rise. Here are a few examples of what inno-
vation at Bayer CropScience is all about:
The avoidance of
herbicide resistanc-
es is an important
topic for our scien-
tists.
Healthy oilseed
rape thanks to high-
ly effective products
from Bayer Crop-
Science.
Innovation
Driving a world-class portfolio
24 25
We expect to be able to in-
troduce the rst improved
new wheat varieties to
the market in 2015.

Our Wheat Initiative unites a growing glob-
al community of Bayer scientists and ex-
ternal specialists behind one common goal.
We have partnered up with Australias na-
tional research organization CSIRO and the
countrys cereals specialist Grains Research and
Development Corporation (GRDC); in the U.S., we
work together e.g. with Texas AgriLife Research, the
states premier research agency in agriculture.
Our global network of breeding stations is constant-
ly growing. Centers in Gatersleben, Germany, Lincoln
in Nebraska and near Horsham in Australia are our
regional hubs, with Ghent in Belgium acting as the
center. Recent expansions include our acquisition of
more than 170 hectares of owned and leased prop-
erty, greenhouses and laboratories in one of the key
wheat regions in France.
For the farmer, these products offer several advan-
tages above and beyond ghting diseases and in-
sects. Biologics allow for highly precise targeting
against specic pests while at the same time reduc-
ing the risk of resistance. They promote plant growth
and resilience against pathogens and other stress
factors.
Based on our Poncho/Votivo product line, we
plan to expand our biologics business into a leading
technology platform. In August 2012, Bayer Crop-
Science acquired the U.S. biologics specialist Agra-
Quest to strengthen our efforts, followed in early 2013
by the acquisition of the German company Prophyta.
Prophyta is a leading supplier of microbial crop pro-
tection products and has developed a unique solid-
state fermentation technology for production and bio-
process development of lamentous fungi.

More wheat for a hungry planet
As the global leader in crop protection solutions in
wheat, Better Wheat is a strategic priority for us. An
ambitious target: to increase yields and improve qual-
ities, we need to equip plants to better cope with en-
vironmental stress factors such as heat and drought,
but also with pathogens and especially fungi. A broad
germplasm pool as a basis for breeding new variet-
ies with improved properties is a crucial requirement.
RESEARCH AND DEVELOPMENT I NNOVATI ON: DRI VI NG A WORLD-CLASS PORTFOLI O
A technical assis-
tant at Bayer
CropScience in
Gatersleben, Ger-
many inspects the
grain lling of an
ear of wheat.
Integrated crop
solutions can im-
prove the quality
of fruit and veg-
etables.
26 27
Throughout the world, we reach out to the practitio-
ner in the eld, to agro-managers on large scale farms,
to small scale farmers on their plots. Because we want
to know rst-hand their insights and achievements,
understand their specic issues and challenges.
Our products and approaches are as diverse as the
challenges which they address. Our commitment to
sustainability requires that we align economical, eco-
logical and social considerations towards one inte-
grated solution. Our mission is not focused simply on
pest infestations or plant diseases, but also on envi-
ronmental implications, business aspects, market
needs and customer segments, on tried and tested
methods to conserve resources as well as sophisti-
cated seed treatment technologies.
In India, for instance, we were able to help cotton
farmers double their yield with reduced amounts of
crop protection products. We have joined the G8
group of nations and 48 oth-
er companies in a concerted
effort to improve the food
supply in Africa. We have
joined forces with the Bill &
Melinda Gates Foundation,
the German Ministry for Eco-
nomic Cooperation and De-
velopment as well as other
SUSTAI NABI LI TY AND COMMI TMENT HELPI NG PLANTS AND BUSI NESSES GROW
industry members in a German Food Partnership to
ght world hunger. Our focus: contribute to a sus-
tainable increase in agricultural productivity world-
wide by strengthening investment in Research and
Development, targeted support to the empowerment
of smallholder farmers and engagement in long-term
public-private partnerships.
From seed to shelf
Worldwide, our Food Chain Partnerships are con-
necting small-scale farmers with food processors and
distributors in some 240 projects in 30 countries and
40 crops: for instance grapes in Spain, Turkey, Mo-
rocco and Greece; vegetables in India and China,
watermelons in Malaysia and peaches in Spain, or
cereals in Romania. Our contribution includes coach-
ing to promote the safe and proper use of agrochem-
icals, advice in selecting seeds suitable for local soil
and climate conditions, insights into new agricultur-
al developments and the promotion of networks and
mutually benecial partnerships.
All our Food Chain Partnership business initiatives as
diverse as they may be share one common goal: pro-
pel the sustainable, reliable and economically viable
production of fresh fruits and vegetables.
The world of agriculture is full of surprises: extreme weather con-
ditions, pest infestations and plant diseases loom as a constant
threat. No farmer can ever be sure that his efforts will be reward-
ed at the end of the season. We see ourselves as partners: offer-
ing solutions which benet farmers and the environment alike.
Bayer CropScience
has developed a
large number of
offerings for small-
scale agriculture,
for example for
farms in Africa.
and businesses grow
Helping plants
In its Food Chain
Partnership proj-
ects, Bayer brings
together all players
in the food chain
and thus helps
farmers worldwide
produce agricul-
tural products of
the best possible
quality.
Current information: [Link]
Your fast and easy access via QR Code
28 29
second important point: beyond
products, our company stands for
a comprehensive partnership which
includes service elements and ex-
tends all the way to Food Chain
Partnership projects. In two proj-
ects in Chile and India, for instance,
we are working with PepsiCo to
promote the sustainable produc-
tion of healthy potatoes.
HI GHLI GHTS 2012
Highlights
Every three years, po-
tato farmers from
around the world meet
at a global conference
to gather news, com-
pare notes and forge
relationships. A regu-
lar participant: Bayer
CropScience as a
leading supplier of in-
novative solutions. At
last years event in Ed-
inburgh, we were able to showcase
a complete solution package con-
sisting of our seed dressing Emes-
to, our fungicides Luna and In-
nito as well as our insecticide
Movento. Whether trusted brand
or brand new agent: these prod-
ucts address the specic needs of
potato farmers. The Edinburgh
conference let our experts share a
2012
Our newly launched Bee Care Pro-
gram unies the efforts of Bayer to
understand, research and commu-
nicate on bee health. The Bayer
Bee Care Center in Monheim, Ger-
many, focuses specically on the
protection of benecial insects, es-
pecially honeybees. The center
uniteds our extensive expertise and
experience and will bundle existing
and future bee care projects we
realize either by ourselves or in co-
operations with external partners.
Our team at the Bayer Bee Care
Center in Monheim includes three
professional beekeepers and con-
centrates solely on bee health. Be-
yond its scientic objective, the
center is to serve as a communi-
cation platform, bringing together
apiarists, farmers and scientists
in short all those who care about
healthy bees. The North American
Bayer Bee Care Center is slated to
open in July 2013.
When issues are complex, part-
nerships are often the key to suc-
cess. Such is the case when the
objective is to improve the quality
of our vegetables. At our rst Veg-
etable Future Forum held in late
2012, some 200 participants rep-
resenting the entire vegetable food
chain met at our headquarters in
Monheim to discuss key trends
and challenges. Addressing the
audience were experts from a di-
verse set of companies including
METRO Group and Nestl, biolog-
icals specialist Koppert Biological
Systems, nancial partner Rabo-
bank and software house SAP. The
agenda for the one-day event was
ripe with stimulating topics: Over-
all market trends and dynamics,
perspective on biologics, the de-
velopment of fast-growth markets
in Latin America and Asia Pacic.
Our key message: Bayer Crop-
Science is partner of choice for
vegetable farmers, providing com-
prehensive solutions which com-
bine highest quality vegetable
seeds and innovative chemicals
with biological crop protection
agents and extensive service
backup.
Vegetable Future Forum attracts
scientists and retail experts
Dialog and cooperation
The Bayer Bee Care Center
Edinburgh: All about potatoes
30 31
BAYER CROPSCI ENCE HI GHLI GHTS 2012
Using natures tools to protect
crops is what biologics are all
about. Our acquisition of U.S.
based AgraQuest a leading
global supplier of innovative bio-
logical pest management solu-
tions and German specialist ISF stands for International Seeds
Federation, the leading global seed
industry organization. At the 2012
global conference in Rio de Ja-
neiro, plant breeders and seed
traders saw us present a unique,
comprehensive portfolio of target-
ed solutions.
We are the only company in the
industry supporting customers
with high-quality seeds, innovative
seed treatment products, machin-
ery, lm coatings, technical sup-
port and services, explains Mat-
thias Haug, Head of SeedGrowth
at Bayer CropScience. This broad
portfolio carries a promise: that
we can help our customers have
their seeds grow into strong and
healthy plants.
Our seed treatment solutions
include both fungicidal and
insecticidal seed treat-
ment products such as
Poncho / Votivo
which combines a
Our strong vegetable seeds busi-
ness, known under the brand name
Nunhems, grew even stronger in
2012. The acquisition of the water-
melon and melon business of the
seed specialist Abbott & Cobb
adds new expertise and an entire
line of different melon seeds to our
existing vegetable seed franchise.
Worldwide, the brand Nunhems
stands for an extensive range of
2,500 varieties in 28 different veg-
Strong seeds make for refreshing melons
New momentum in biologicals
Comprehensive expertise in seeds
chemical insecticide with a bio-
logical agent targeting nema-
todes or our new seed dressing
Ever Gol, introduced in 2012.
Our lm coating technology,
known worldwide under the name
Peridiam, improves seed treat-
ment coverage around the seed
while increasing owability and
plantability of seeds in the eld. In
ten SeedGrowth Centers around
the world, we support farmers
with customized recipes and
advice on machinery for
best results.
Prophyta signicantly
enhance our offer of
comprehensive and sus-
tainable crop solutions.
Our new portfolio of
products based on mi-
croorganisms is a per-
fect extension of our established
expertise in crop protection sub-
stances, seed treatment options
and highly innovative breeding
techniques. We can share the ex-
tended expertise and tools with
farmers around the world.
etable crops. The common denom-
inator: strong seeds make for
healthy, resilient plants. The result:
high yields and excellent quality har-
vests. Abbott & Cobb has a robust
position in the United States with
business expanding in Mexico, Aus-
tralia and Asia. Beyond extending
our portfolio of high quality vegeta-
ble seeds, this acquisition also en-
hances our presence in these dy-
namic markets.
32 33
The Executive Committee of Bayer CropScience is entrusted
with directing the companys activities.
Our global presence and cultural diversity are key conditions for
our success as a world market leader in our industry. As a result,
we know the needs of our customers in both small, specic
segments and the major global markets. Our organization bas-
es its decisions closely on the market and features a customer-
oriented alignment. We also maintain a global network of
Research and Development, production and breeding sites.
Michael A. Schulz
Chief Financial Ofcer
Gavin Marchant
Business
Management
Dr. C. David
Nicholson
Research &
Development
Dr. Gunnar Riemann
Environmental
Science
Strong leadership team Our main locations
Germany
Monheim
Global headquarters
Bayer CropScience
Crop Protection headquarters
Bayer CropScience AG
Alfred-Nobel-Str. 50
40789 Monheim am Rhein
HEADQUARTERS
United States Research
Triangle Park
Headquarters of the
America region and Seeds
Research Triangle Park
Bayer CropScience LP
2 T.W. Alexander Drive
P.O. Box 12014
RTP, North Carolina 27709
France Lyon
Headquarters of the
Europe & TAMECIS region;
Headquarters of
Environmental Science
Bayer CropScience SA
16 rue Jean Marie Leclair
CP 106
69266 Lyon Cedex 09
Brazil So Paulo
Headquarters of the
Latin America region
Bayer S.A. - Cropscience
Rua Domingos Jorge, 1100
Prdio 9504 - 2 andar - Socorro
04779-900 - So Paulo - SP
Singapore Singapore
Headquarters of the
Asia/Pacic region
Bayer South East Asia Pte Ltd.
63 Chulia Street
OCBC Centre East 14th Floor
Singapore 049514
MAIN LOCATIONS
Steffen Kurzawa
Communications
Dr. Gerhart
Marchand
General Counsel
Achim Noack
Product Supply
Labor Director
Dr. Michael Haug
Human Resources
Dr. Mathias Kremer
Strategy
Lykele van
der Broek
Chief Operating
Ofcer
Liam Condon
Chief Executive
Ofcer
34 35
Bayer CropScience AG
Alfred-Nobel-Strae 50 40789 Monheim am Rhein Germany
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