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MGT 368 Ass 8

The document outlines a sales and marketing plan with expected sales figures and promotional offers for various months from January 2015 to December 2019. It includes operational plans for hiring, production scheduling, and marketing strategies such as discounts during holidays and events. Additionally, it provides a detailed breakdown of costs, salaries, and gross profits over the specified period.

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Al Imran
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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0% found this document useful (0 votes)
46 views20 pages

MGT 368 Ass 8

The document outlines a sales and marketing plan with expected sales figures and promotional offers for various months from January 2015 to December 2019. It includes operational plans for hiring, production scheduling, and marketing strategies such as discounts during holidays and events. Additionally, it provides a detailed breakdown of costs, salaries, and gross profits over the specified period.

Uploaded by

Al Imran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 20

Jan-15

Date

Expected Sale

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

Feb-15
0

Mar-15
0

Apr-15
0

May-15
0

Sales and marketing


Jun-15
Jul-15
0
0 3750000

Aug-15

Sep-15

Oct-15

Nov-15

Dec-15

Flash Mob
for
fashion
design

Exhibition

Eid offer 20%


discount

10%
discount
for every
order

Christmas
offer 10%
discount

Jan-15
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

Feb-15
hiring
chief
productio
n officer

Mar-15

Apr-15

Operational plan and production schedule


May-15
Jun-15
Jul-15
Aug-15

Order
processin
Hiring
g and
fashion
Installing designers
all
and
machines

Renting a
office and
Product
developm
ent

ordering
machine

Hiring
labors

LC

Buying
land, build
a factory
and
design the
whole
factory

Building
Apply for
and
loan
developin
g website

Oct-15

Nov-15

Dec-15

230 units
* 6 days
300 units * 6 days * 700 tk = 1260000
120 units
* 6 days
130 units
100 units
* 6 days
300 units
* 6 days
130 units
* 6 days *
* 6 days
700 tk =
140 units 1260000
120 units
* 6 days
* 6 days
130 units
250 units
100 units
* 6 days
* 5 days *
* 6 days
130 units
700 tk =
* 6 days
875000
140 units
120 units
* 6 days
* 6 days
140 units
* 5 days
250 units
130 units
110 units
* 5 days *
* 5 days
* 5 days
700 tk =
300 units
875000
* 6 days *
120 units
700 tk =
* 6 days
1260000
110 units
* 6 days

Units

Sep-15

420

130 units
* 6 days

140 units
* 5 days

300 units
300 * 6 * * 6 days *
700 tk = 700 tk =
1260000 1260000

Days
Total Production cost (Cost of Goods Sold)

294000

Org Plan
CEO
HR
Manager
MKT
manager
Sales
manager
Product
manager
Labors
Designers
Security
& stuff
Total
Salaries
income
statemnt
Sales
COGS
Gross
Profit
org cost
salaries &
wages

Jan-15

Feb-15

Mar-15

Apr-15

May-15

Jun-15

Jul-15

Aug-15

Sep-15

Oct-15

Nov-15

Dec-15

200000

200000

200000

200000

200000

300000

200000

300000

200000

200000

200000

105000

70000

105000

70000

70000

70000

60000

40000

60000

40000

40000

40000

75000

50000

75000

50000

50000

50000

75000

50000

75000

50000

50000

50000

200000

1050000
300000

700000
200000

1050000
300000

700000
200000

700000
200000

700000
200000

70000

70000

70000

70000

70000

70000

105000

70000

105000

70000

70000

70000

70000

270000

270000

270000

270000

470000

2070000

1380000

2070000

1380000

1380000

1380000

Jan-15

Feb-15

Mar-15

Apr-15

May-15

Jun-15

Jul-15

Aug-15

Sep-15

Oct-15

Nov-15

Dec-15

630000
294000

336000

70000

270000

270000

270000

270000

470000

2070000

1380000

2070000

1380000

1380000

1380000

Jan-16

Feb-16

Mar-16

Apr-16

May-16

Sales and marketing


Jun-16
Jul-16

Aug-16

Sep-16

Oct-16

Newspape
r and
magazine
ads

1st
Boisakh
offer 20%
discount
Tv
commerci
al and
Billboard

Independ
ence Day 10%
discount

Dec-16

Flash Mob
for
fashion
design

Eid offer 10%


discount

Dhaka
Internatio valentines
nal trade day and
fair
Boisakhi
offer 20%
discount

Nov-16

Eid offer
10%
discount
for every
order

victory
day
promotio
n
Exhibition,
more
promotio
n

Jan-16

Feb-16

Mar-16

Apr-16

Operational plan and production schedule


May-16
Jun-16
Jul-16
Aug-16

Sep-16

Oct-16

Nov-16

Dec-16

Jan-16

Feb-16

Mar-16

Apr-16

May-16

Jun-16

Jul-16

Aug-16

Sep-16

Oct-16

Nov-16

Dec-16

220000

220000

220000

220000

220000

220000

330000

220000

330000

220000

220000

220000

70000

70000

70000

70000

70000

70000

105000

75000

112500

75000

75000

75000

40000

40000

40000

40000

40000

40000

60000

45000

67500

45000

45000

45000

50000

50000

50000

50000

50000

50000

75000

55000

82500

55000

55000

55000

50000

50000

50000

50000

50000

50000

75000

55000

82500

55000

55000

55000

750000
250000

750000
250000

750000
250000

750000
250000

750000
250000

750000
250000

1125000
375000

750000
250000

1125000
375000

750000
250000

750000
250000

750000
250000

70000

70000

70000

70000

70000

70000

105000

75000

112500

75000

75000

75000

1500000

1500000

1500000

1500000

1500000

1500000

2250000

1525000

2287500

1525000

1525000

1525000

Jan-16

Feb-16

Mar-16

Apr-16

May-16

Jun-16

Jul-16

Aug-16

Sep-16

Oct-16

Nov-16

Dec-16

1500000

1500000

1500000

1500000

1500000

1500000

2250000

1525000

2287500

1525000

1525000

1525000

Jan-17

Feb-17

Mar-17

Apr-17

May-17

Sales and marketing


Jun-17
Jul-17

Aug-17

Sep-17

Oct-17

Eid offer
10%
discount
for every
order
Dhaka
Internatio valentines
nal Trade day and
fair
Boisakhi
offer 20%
discount

Nov-17

Dec-17

Flash Mob
for
fashion
design

Exhibition,
more
promotio
n

1st
Boisakh
offer 20%
discount
Tv
commerci
al and
Billboard

Independ
ence Day 10%
discount

Christmas
offer 10%
discount
Eid offer Newspape
10%
r and
discount
magazine
ads

Jan-17

Feb-17

Mar-17

Apr-17

Operational plan and production schedule


May-17
Jun-17
Jul-17
Aug-17

Sep-17

Oct-17

Nov-17

Dec-17

Jan-17

Feb-17

Mar-17

Apr-17

May-17

Jun-17

Jul-17

Aug-17

Sep-17

Oct-17

Nov-17

Dec-17

250000

250000

250000

250000

250000

375000

250000

250000

375000

250000

250000

250000

75000

75000

75000

75000

80000

120000

80000

80000

120000

80000

80000

80000

45000

45000

45000

45000

50000

75000

50000

50000

75000

50000

50000

50000

55000

55000

55000

55000

60000

90000

60000

60000

90000

60000

60000

60000

55000

55000

55000

55000

60000

90000

60000

60000

90000

60000

60000

60000

750000
250000

750000
250000

750000
250000

750000
250000

800000
280000

1200000
420000

800000
280000

800000
280000

1200000
420000

800000
280000

800000
280000

800000
280000

75000

75000

75000

75000

80000

120000

80000

80000

120000

80000

80000

80000

1555000

1555000

1555000

1555000

1660000

2490000

1660000

1660000

2490000

1660000

1660000

1660000

Jan-17

Feb-17

Mar-17

Apr-17

May-17

Jun-17

Jul-17

Aug-17

Sep-17

Oct-17

Nov-17

Dec-17

1555000

1555000

1555000

1555000

1660000

2490000

1660000

1660000

2490000

1660000

1660000

1660000

Jan-18

Feb-18

Mar-18

Apr-18

May-18

Sales and marketing


Jun-18
Jul-18

Aug-18

Sep-18

Oct-18

Nov-18

Dec-18

Flash Mob
for
fashion
design
Dhaka
Internatio valentines
nal Trade day and
fair
Boisakhi
offer 20%
discount

1st
Boisakh
offer 20%
discount

Independ
ence Day 10%
discount

Exhibition,
more
promotio
n
Newspape
r and
magazine
Tv
Eid offer ads
commerci
10%
al and
discount
Billboard
Eid offer
10%
discount
for every
order

Christmas
offer 10%
discount

Jan-18

Feb-18

Mar-18

Apr-18

Operational plan and production schedule


May-18
Jun-18
Jul-18
Aug-18

Sep-18

Oct-18

Nov-18

Dec-18

Jan-18

Feb-18

Mar-18

Apr-18

May-18

Jun-18

Jul-18

Aug-18

Sep-18

Oct-18

Nov-18

Dec-18

280000

280000

280000

280000

280000

420000

280000

420000

280000

280000

280000

280000

80000

80000

80000

80000

80000

120000

90000

135000

90000

90000

90000

90000

50000

50000

50000

50000

50000

75000

60000

90000

60000

60000

60000

60000

60000

60000

60000

60000

60000

90000

70000

105000

70000

70000

70000

70000

60000

60000

60000

60000

60000

90000

70000

105000

70000

70000

70000

70000

800000
280000

800000
280000

800000
280000

800000
280000

800000
280000

1200000
420000

900000
320000

1350000
480000

900000
320000

900000
320000

900000
320000

900000
320000

80000

80000

80000

80000

80000

120000

95000

142500

95000

95000

95000

95000

1690000

1690000

1690000

1690000

1690000

2535000

1885000

2827500

1885000

1885000

1885000

1885000

Jan-18

Feb-18

Mar-18

Apr-18

May-18

Jun-18

Jul-18

Aug-18

Sep-18

Oct-18

Nov-18

Dec-18

1690000

1690000

1690000

1690000

1690000

2535000

1885000

2827500

1885000

1885000

1885000

1885000

Jan-19

Feb-19

Mar-19

Apr-19

May-19

Sales and marketing


Jun-19
Jul-19

Aug-19

Sep-19

1st
Boisakh
offer 25%
discount

Eid offer
10%
discount
for every
order

Dec-19

victory
day
promotio
n

Tv
commerci
al and
Billboard

Independ
ence Day 15%
discount

Nov-19
Flash Mob
for
fashion
design

Eid offer 15%


discount

Dhaka
Internatio
nal Trade
fair
valentines
day and
Boisakhi
offer 20%

Oct-19

Exhibition,
more
promotio
n

Jan-19

Feb-19

Mar-19

Apr-19

Operational plan and production schedule


May-19
Jun-19
Jul-19
Aug-19

Sep-19

Oct-19

Nov-19

Dec-19

Jan-19

Feb-19

Mar-19

Apr-19

May-19

Jun-19

Jul-19

Aug-19

Sep-19

Oct-19

Nov-19

Dec-19

300000

300000

300000

300000

300000

450000

300000

450000

300000

300000

300000

300000

90000

90000

90000

90000

90000

135000

100000

150000

100000

100000

100000

100000

60000

60000

60000

60000

60000

90000

70000

105000

70000

70000

70000

70000

70000

70000

70000

70000

70000

105000

80000

120000

80000

80000

80000

80000

70000

70000

70000

70000

70000

105000

80000

120000

80000

80000

80000

80000

900000
320000

900000
320000

900000
320000

900000
320000

900000
320000

1350000
480000

1000000
360000

1500000
540000

1000000
360000

1000000
360000

1000000
360000

1000000
360000

95000

95000

95000

95000

95000

142500

110000

165000

110000

110000

110000

110000

1905000

1905000

1905000

1905000

1905000

2857500

2100000

3150000

2100000

2100000

2100000

2100000

Jan-19

Feb-19

Mar-19

Apr-19

May-19

Jun-19

Jul-19

Aug-19

Sep-19

Oct-19

Nov-19

Dec-19

1905000

1905000

1905000

1905000

1905000

2857500

2100000

3150000

2100000

2100000

2100000

2100000

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