RICO Auto Material Management Study
RICO Auto Material Management Study
ON
STUDY ON THE AWARENESS OF RICO
PRODUCTS AND MATERIAL MANAGEMENT
In partial fulfillment of the requirement for the award of the degree of
MASTERS OF BUSINESS ADMINISTRATION
Se!!ion "##$%"#&&'
A (ro)e*t Done at
RICO AUTO INDUSTRIES LTD
UNDER THE SUPERVISION OF: SUBMITTED By:
Mr. M.K.RAGHAV SUMIT DHINGRA
Divisi!"# M"!"$%r M.B.A SEC&B'
&Fi!"!(% ) T"*"+i!' R## N,-./01-23
INSTITUTE OF MANAGEMENT
MAHARISHI MARKENDESHWA UNIVERSITY
MULLANA&AMBALA'
&
PREFACE
+la!!room !tud, i! the foundation- whi*h i! e!!ential- .ut getting down
*at from a tree i! different whene/er it *ome!0 To .ridge the gap
.etween the theor, and pra*ti*al- it i! e!!ential for the !tudent to !tep
out of the *la!!room and mo/e around the *orporate world0 +la!!room
theor, *an pa!! on 1nowledge .ut attitude and !1ill! *an .e enhan*ed
from a*tual mar1et e2po!ure with them0 RI+O AUTO INDUSTRIES
3TD0 pro/ided me an opportunit, to e2perien*e an a*tual indu!tr,
*ondition0
It i! *orre*tl, !aid that mar1et e2po!ure i! nearl, a *i/ili4ed form of
warfare where mo!t of the .attle! are won ., *i/ili4ed thin1ing and the
attitude0
The pre!ent training report gi/e! a detailed /iew of the indu!trial training underta1en
at RI+O AUTO INDUSTR5 3IMITED from 6th 7une "#&# to 8&
th
7ul, "#� The
training helped me in ha/ing a /iew of implementing m, theoreti*al 1nowledge to
indu!trial en/ironment0 The training at RI+O AUTO INDUSTR5 3IMITED i!
definitel, going to pla, an important role in de/eloping an attitude for hard wor1 and
!elf *onfiden*e for m, future0
"
8
ACKNOWLEDGEMENT
On !u**e!!ful *ompletion of m, !ummer training report material management in
manufa*turing indu!trie!'- I am grateful to the management of the RICO AUTO
INDUSTRIES LTD0 For gi/ing me thi! opportunit, to undergo m, !ummer training
in there e!teemed pre!tigiou! organi4ation0
For ma1ing thi! pro)e*t po!!i.le- I e2pre!! m, deep !en!e of the gratitude to Mr M.K.
R"$4"v "s Divisi!"# M"!"$%r &Fi!"!(% ) +"*"+i!' for pro/iding their /alua.le
help- !upport 9 pre*iou! time in the !u**e!!ful *ompletion of the pro)e*t0
Al!o- I am than1ful to the fa*ult, of m, *ollege for their *ontinued guidan*e and
in/alua.le en*ouragement0
Finall, I am than1ful to all the re!pondent! who!e re!pon!e! were of utmo!t important
for the pro)e*t0 3a!t .ut not the lea!t- I would li1e to pla*e a word of
appre*iation on re*ord for all tho!e who!e dire*tl, and indire*tl, ha/e
helped me for the !u**e!!ful *ompletion of the pro)e*t0
SUMIT DHINGRA
:
DECLARATION
I here., de*lare that the (ro)e*t Report titled ; T<E MATERIA3 MANA=EMENT
OF RI+O AUTO INDUSTRIES 3IMITED > In the partial fulfillment of the
requirement for the degree of ;Ma!ter! in Finan*e 9 +ontrol!> and !u.mitted to the
MA<ARIS<I MA?ENDES<@ER INSTITUTE OF MANA=EMENT. Thi! i! m,
original wor1 and ha! not .een !u.mitted for an, other !tream- an, other *our!e-
degree or fellow!hip0
A
TABLE OF CONTENT
TOPICS PAGE NO.
PREFACE .
ACKNOWLEDGEMENT 2
CHAPTER, - INTRODUCTION 5
CHAPTER ,. LITERATURE REVIEW --
CHAPTER,6 METHODOLOGY -7
CHAPTER,2 AUTOMOBILE INDUSTRY PROFILE -5
US AUTOMOBILE
INDUSTRY
..
CHINA AUTOMOBILE
INDUSTRY
.6
AUTOMOBILE INDUSTRY IN INDIA
.1
CHAPTER,7 COMPANY PROFILE 60
COMPANY PROFILE
AND HISTORY
2.
COMPANY
ORGANI8ATION
STRUCTURE
7/
SWOT ANALYSIS 7.
CHAPTER, 3 MATERIAL MANAGEMENT 73
DOCUMENTATION OF
MATERIAL MANAGEMENT
1-
CHAPTER,1 EVALUATION 53
FINDING AND ANALYSIS
51
CHAPTER,5 CONCLUSION 0/
B
CHAPTER,0 BIBLOGRAPHY 0.
INDE9 OF TABLE
TOPICS PAGE NO.
AUTOMOBILE PRODUCTION TRENDS
66
AUTOMOBILE DOMESTIC SALES TERNDS
62
AUTOMOBILE E9PORTS TRENDS
67
INDE9 OF GRAPHIC
TOPICS PAGE NO.
GLOBAL TRENDS
.-
TOP ./ MOTOR VEHICLES PRODUCING
COUNTRY IN .//1
.7
TURNOVER OF AUTOMOBILE INDUSTRY IN
YEAR .//2,/7 TO .//5,/0
.0
MARKET SHARE OF DIFFERENT VEHICLES
IN .//0,-/
6-
RICO GROUPS TURNOVER -001 TO .//5
22
6
CHAPTER -
INTRODUCTION
C
The training report i! a.out the Different a!pe*t! of material management of RI+O
Auto Indu!trie! 3td0
RI+O AUTO i! a d,nami* world *la!! engineering *ompan, !uppl,ing a .road range
of high pre*i!ion full, ma*hined ferrou! and aluminium *omponent! and a!!em.lie!
to automoti/e OEMD! glo.all,0
Material and it! management i! not a new thing- it i! there from the !tarting of the
.u!ine!! -unfortunaetl, earlier no.od, reali!e it! importan*e .ut it ha! gained a lot of
importan*e for the pa!t few ,ear! .e*au!e of the .enefit! offered ., it0
It ha! emerged a! the mo!t *riti*al *omponent a! *orporation! glo.ali4e their
operation!0
Material management i! an intera*ti/e Material! requirement- planning and *ontrol
!,!tem 0 The o.)e*ti/e of the !,!tem i! to ma1e it ea!ier to deal with *omple2itie! of
operating a manufa*turing *ompan, ., ta1ing into a**ount /ariou! a!pe*t! of
information flow of management0 The material management help!E
To *ontrol in/e!tment in material! at the optimum le/el ., effi*ientl,
organi4ing the pur*ha!e and !ale! operation!0
To maintain a !uffi*ient and large !i4e in/entor, to meet the demand of
fini!hed good! and to meet the demand of raw material! ., produ*tion
department0
To ma1e the .e!t utili4ation of the a/aila.le !pa*e- ., managing the material
in !u*h a wa, !o that it *an .e ea!il, a/aila.le0
To de*ide the right lead time0
$
To ma1e Right *ontrol ., properl, *he*1ing ea*h and e/er, a!pe*t of material
thi! led to uninterrupted !uppl, of material! from e2ternal and internal
!our*e!- whi*h led to in*rea!e in profit0
In right <andling ., ta1ing mea!ure! to redu*e wa!tage0 The wa!te material!
are *ontinuou!l, di!po!ed of- whi*h in*rea!e the wor1ing *apital and in*rea!e
the !pa*e for the in*oming material!0
&#
CHAPTER,.
LITERATURE REVIEW
&&
I!v%!+ry M"!"$%:%!+; J! S(4r%i<=%>%r
???.(4i(%:"$"@i!%.(:
In thi! arti*le- the author a!1! a! to <ow the *ompanie! 1now whether the, ha/e too
mu*h- too little- or )u!t the right amount of !to*1 in/entor,F One wa, i! to *ompare
the /alue of ,our *urrent in/entor, to an Gideal in/entor, in/e!tment0G In thi! arti*le
we will di!*u!! how to *al*ulate the /alue of thi! GrightG amount of in/entor,0 A! with
man, of our other in/entor, anal,!i! tool!- *al*ulating the ideal in/entor, in/e!tment
require! that we fir!t !eparate tho!e in/entor, item! with re*urring demand from tho!e
item! with !poradi* u!age0
R%(Arri!$ Us"$% I+%:s
Re*urring u!age produ*t! are !old or u!ed on a regular .a!i!0 T,pi*all, the!e item!E
<a/e had u!age in at lea!t eight of the la!t twel/e month!0
<a/e had u!age in at lea!t four *ontinuou! month! in the la!t twel/e month!
thi! !e*ond *ondition identifie! !ea!onal item! that are onl, !old during
*ertain time! of the ,ear'0
Repleni!hment of the!e item! i! normall, .a!ed on !afet, !to*1 quantitie!- order
point!- line point!- and !tandard order quantitie!E
S"=%+y S+(B CA"!+i+y: The Gin!uran*eG in/entor, maintained in !to*1 to
prote*t ,ou from !to*1 out! re!ulting from une2pe*ted *u!tomer demand or
/endor !hipment dela,!0
Or>%r Pi!+: The Safet, Sto*1 Huantit, plu! predi*ted demand during the
anti*ipated lead time0
Li!% Pi!+: The Order (oint plu! predi*ted demand during the !upplier
re/iew or order *,*leI the normal length of time .etween t,pi*al
repleni!hment order! with the !upplier0
&"
A r%vi%? = i!v%!+ry :"!"$%:%!+ r%s%"r(4 i! :"Dr #$is+i(s
DAr!"#s: T4%:%s "!> =A+Ar% >ir%(+i!s
AA+4r&s': Brent D0 @illiam!- Department of Mar1eting and
3ogi!ti*!- Sam M0 @alton +ollege of Bu!ine!!-
Uni/er!it, of Ar1an!a!- Fa,ette/ille- Ar1an!a!- USA'-
Tra/i! To1ar- The Ohio State Uni/er!it,- Fi!her
+ollege of Bu!ine!!- Mar1eting and 3ogi!ti*!-
+olum.u!- Ohio- USA'
In &$$"- !ome food manufa*turer! and gro*er! formed Effi*ient +on!umer Re!pon!e
to !hift their fo*u! from *ontrolling logi!ti*al *o!t! to e2amining !uppl, *hain! ?ing
9 (humpiu- &$$B'0 +u!tomer !er/i*e al!o .e*ame a 1e, *ompetiti/e differentiation
point for *ompanie! fo*u!ed on /alue *reation for end *on!umer!0 In !u*h an
en/ironment- firm! hold in/entor, for two main rea!on!- to redu*e *o!t! and to
impro/e *u!tomer !er/i*e0 The moti/ation for ea*h differ! a! firm! .alan*e the
pro.lem of ha/ing too mu*h in/entor, whi*h *an lead to high *o!t!' /er!u! ha/ing
too little in/entor, whi*h *an lead to lo!t !ale!'0
A<s+r"(+: Purpose J The purpo!e of thi! paper i! to pro/ide a re/iew of in/entor,
management arti*le! pu.li!hed in ma)or logi!ti*! outlet!- identif, theme!
from the literature and pro/ide future dire*tion for in/entor, management
re!ear*h to .e pu.li!hed in logi!ti*! )ournal!0
Design/methodology/approach J Arti*le! pu.li!hed in ma)or logi!ti*!
arti*le!- .eginning in &$6B- whi*h *ontri.ute to the in/entor, management
literature are re/iewed and *ataloged0 The arti*le! are !egmented .a!ed on
ma)or theme! e2tra*ted from the literature a! well a! 1e, a!!umption! made
., the parti*ular in/entor, management model0
Findings J Two ma)or theme! are found to emerge from logi!ti*! re!ear*h
fo*u!ed on in/entor, management0 Fir!t- logi!ti*! re!ear*her! ha/e fo*u!ed
*on!idera.le attention on integrating traditional logi!ti*! de*i!ion!- !u*h a!
tran!portation and warehou!ing- with in/entor, management de*i!ion!-
u!ing traditional in/entor, *ontrol model!0 Se*ond- logi!ti*! re!ear*her!
ha/e more re*entl, fo*u!ed on e2amining in/entor, management through
*olla.orati/e model!0
&8
Originality/value J Thi! paper *atalog! the in/entor, management arti*le!
pu.li!hed in the ma)or logi!ti*! )ournal!- fa*ilitate! the awarene!! and
appre*iation of !u*h wor1- and !tand! to guide future in/entor,
management re!ear*h ., highlighting gap! and une2plored topi*! in the
e2tant literature0
T4%:%s "!> =A+Ar% >ir%(+i!s A r%vi%? = Pr>A(+i! )
I!v%!+ry M"!"$%:%!+ JAr!"#.
AA+4r: DAE#"$"; E>?"r> A.F Pi!+; P%+%r A.
Manufa*turing firm! are fa*ing in*rea!ed *ompetition and rapidl, *hanging mar1et
*ondition! in toda,K! glo.al mar1etpla*e0 +ompanie! mu!t pro/ide produ*t! that
!ati!f, *hanging *on!umer preferen*e! while maintaining !tringent *o!t and qualit,
!tandard!0 It i! important for manufa*turing manager! to adapt their produ*tion
pro*e!!e! and !,!tem! to re!pond to *hange! in mar1et requirement!0 That i!-
manager! mu!t .e aware of the importan*e of *orre*tl, mat*hing manufa*turing
*apa.ilitie! with mar1eting requirement!0
The following *a!e !tud, i! a de!*ription of the e/olutionar, *hange! in mar1et
*ondition! and produ*t and pro*e!! te*hnologie! that o**urred during a &A%,ear period
for one *ompan,0 The !u.!equent anal,!i! di!*u!!e! the!e *hange! ., tra*ing the
mat*h or mi!mat*h .etween mar1et requirement! and manufa*turing *apa.ilitie! that
o**urred o/er time0 More !pe*ifi*all,- thi! !tud, fo*u!e! on the produ*tion of one
produ*t famil,- taillight a!!em.lie! for automo.ile!- at one produ*tion fa*ilit, in the
organi4ation0
&:
CHAPTER,6
METHODOLOGY
&A
An opinion !ur/e, wa! underta1en and enquir, wa! tran!lated in under!tanding the
/ariou! a!pe*t! of the organi4ation0 The data wa! *olle*ted through
de!*ripti/e re!ear*h methodolog,0 Re!ear*h in*lude! field !ur/e,
and inter/iew of the offi*ial! of /ariou! department! of the *ompan,0
OBJECTIVE
Pri:"ry O<D%(+iv%
To !tud, the material management of RI+O Auto Indu!trie!0
S%(!>"ry O<D%(+iv%s
To pro*ure the in/entor, le/el
To !tore the in/entor,
To i!!ue the in/entor, of the *ompan,
To e2plore the !tatu! of in/entor,
RESEARCH DESIGN
A per!onal inter/iew with !enior! and pra*ti*al wor1 in *ompan, wa! held while the
/i!it in !tore department 0
INSTRUMENTS
Lerifi*ation of !u.%*omponent with qualit, guage!0
Material handling in!trument! trolle,- *on/e,or!mo/ment of material'-
pipeline!0et*0
&B
TOOLS AND TECHNICUES OF ANALYSIS
U!e SA( !oftware
(ie *hart!
Bar graph!
LIMITATIONS
3e/el! of material! minimum le/el- ma2imum le/el- reorder le/el'
Fund! !a/ing upto !ome e2tent onl,0
Spa*e utili4ation !hould .e with in a fi2ed *reteria of material0
DATA COLLECTION:
SOURCES OF DATA
PRIMARY, The data needed for thi! !tud, ha! .een deri/ed mainl, from
primar, !our*e the primar, !our*e! of the data in*lude the information
pro/ided to me ., the head of a**ount! department- other !enior! in the
*ompan, at the time of inter/iew0 An un!tru*tured inter/iew wa!
*ondu*ted0
SECONDARY, Se*ondar, !our*e! of data% thi! t,pe of data ha/e .een
*olle*ted from the !e/eral !our*e!- !u*h a!E
Lariou! quarterl, re/iew of the *ompan,
Appli*ation form!
Bro*hure!- )ournal!- new!paper et*
&6
CHAPTER G 2
AUTOMOBILE INDUSTRY PROFILE
&C
6.- His+ry = +4% AA+:<i#% I!>As+ry
In the ,ear &6B$- a Fren*h engineer ., the name of Ni*ola! 70 +ugnot in/ented the
fir!t automo.ile to run on road!0 Thi! automo.ile- in fa*t- wa! a !elf%powered- three%
wheeled- militar, tra*tor that made the u!e of a !team engine0 The range of the
automo.ile- howe/er- wa! /er, .rief and at the mo!t- it *ould onl, run at a !tret*h for
fifteen minute!0 In addition- the!e automo.ile! were not fit for the road! a! the !team
engine! made them /er, hea/, and large- and required ample !tarting time0 Oli/er
E/an! wa! the fir!t to de!ign a !team engine dri/en automo.ile in the U0S0
A S*ot!man- Ro.ert Ander!on- wa! the fir!t to in/ent an ele*tri* *arriage .etween
&C8" and &C8$0 <owe/er- Thoma! Da/enport of the U0S0A0 and S*ot!man Ro.ert
Da/id!on were among!t the fir!t to in/ent more appli*a.le automo.ile!- ma1ing u!e
of non%re*hargea.le ele*tri* .atterie! in &C:"0 De/elopment of road! made tra/eling
*omforta.le and a! a re!ult- the !hort ranged- ele*tri* .atter, dri/en automo.ile! were
no more the .e!t option for tra/eling o/er longer di!tan*e!0
The Automo.ile Indu!tr, finall, *ame of age with <enr, Ford in &$&: for the .ul1
produ*tion of *ar!0 Thi! lead! to the de/elopment of the indu!tr, and it fir!t .egun in
the a!!em.l, line! of the *ar fa*tor,0 The !e/eral method! adopted ., Ford- made the
new in/ention that i!- the *ar' popular among!t the ri*h a! well a! the ma!!e!0
A**ording the <i!tor, of Automo.ile Indu!tr, US- dominated the automo.ile mar1et!
around the glo.e with no nota.le *ompetitor!0 <owe/er- after the end of the
Se*ond @orld @ar in &$:A- the Automo.ile Indu!tr, of other te*hnologi*all,
ad/an*ed nation! !u*h a! 7apan and *ertain European nation! gained momentum
&$
and within a /er, !hort period- .eginning in the earl, &$C#!- the U0S Automo.ile
Indu!tr, wa! flooded with foreign automo.ile *ompanie!- e!pe*iall, tho!e of
7apan and =erman,0
6.. G#<"# Tr%!>s
The *urrent trend! of the =lo.al Automo.ile Indu!tr, re/eal that in the de/eloped
*ountrie! the Automo.ile Indu!trie! are !tagnating a! a re!ult of the drooping *ar
mar1et!- wherea! the Automo.ile Indu!tr, in the de/eloping nation!- !u*h a!-
India and Bra4il- ha/e .een *on!i!tentl, regi!tering higher growth rate! e/er,
pa!!ing ,ear for their flouri!hing dome!ti* automo.ile mar1et!0
In 1eeping with the Automo.ile Indu!tr, Trend!- the leading automo.ile
manufa*turer! are turning to the A!ian mar1et! that appear !et to grow immen!el,
o/er the ne2t de*ade0 The automo.ile mar1et! in the U0S0- Europe and the 7apan
ha/e almo!t matured a! a re!ult of !aturation and appear !et to de*line through
the ne2t de*ade0 In *ontra!t- the automo.ile mar1et! !pread o/er the entire A!ian
*ontinent with the e2*eption of 7apan'- are *on!tantl, in*rea!ing in !i4e and will
.e the de!tination for mo!t of the glo.all, leading automo.ile manufa*turer!0
The rapid growth of the national e*onom, of the BRI+ *ountrie! in*luding Bra4il-
Ru!!ia- India- and +hina' ha/e ena.led a growing !e*tion of the population of the!e
*ountrie! to pur*ha!e automo.ile!0 =lo.al !ur/e,! *ondu*ted re*entl, re/eal that
within the ne2t ten ,ear!- the!e emerging automo.ile mar1et! will a**ount for nearl, a
whooping $# per*ent of the glo.al automo.ile !ale! growth0 A! a re!ult of thi!-
leading Automo.ile manufa*turer! of the world are !etting up fa*torie! in the
emerging mar1et!- in order to !er/e the potential *on!umer! .etter a! well a! redu*e
manufa*turing and !hipping *o!t!0 In addition- the!e arrangement! are ena.ling the
leading glo.al automo.ile manufa*turer! to *ompete with the lo*al automo.ile
manufa*turer!- whi*h were flouri!hing in the a.!en*e of qualit, *ompetition0
The pro!perit, of the national e*onom, i! refle*ted in the ri!ing per *apita in*ome of
the de/eloping nation!0 Therefore- in*rea!ing =ro!! Dome!ti* (rodu*t and per *apita
in*ome ha/e rai!ed the pur*ha!ing a.ilit, of the population that *on!titute! the!e
emerging mar1et!0
"#
In "##6- a total of 6&0$ million new automo.ile! were !old worldwideE ""0$ million in
Europe- "&0: million in A!ia%(a*ifi*- &$0: million in North Ameri*a- :0: million in
3atin Ameri*a- "0: million in the Middle Ea!t and &0: million in Afri*a0
M"N
The
mar1et! in North Ameri*a and 7apan were !tagnant- while tho!e in South Ameri*a and
A!ia grew !trongl,0 Of the ma)or mar1et!- Ru!!ia- Bra4il and +hina !aw the mo!t
rapid growth0
"&
U.S. AA+:<i#% I!>As+ry
The manufa*turer! of the U.S. AA+:<i#% I!>As+ry will ha/e to loo1 to the
de/eloping mar1et! around the glo.e- if the, are to regain their Knumero unoK po!ition
in the @orld Automo.ile Indu!tr,- that ha! .een re*entl, ta1en o/er ., the 7apane!e
automo.ile manufa*turer!0
The U0S0 Automo.ile Indu!tr,- whi*h i! mainl, .a!ed upon the *om.ined .u!ine!! of
the Detroit Three J =eneral Motor! +orporation- Ford Motor! +orporation- and
+hr,!ler 33+ whi*h i! an unit of Daimler+hr,!ler A=- ha! .een !urrendering
dome!ti* mar1et !hare to foreign *ompanie! in the automo.ile !e*tor- e!pe*iall, tho!e
.elonging to 7apan0
The dome!ti* mar1et! in the U0S0 .eing almo!t !aturated- the manufa*turer! of the
U0S0 Automo.ile Indu!tr, need to mo/e out of North Ameri*a- to the emerging
mar1et! where automo.ile !ale! are growing ., leap! and .ound!0
In addition- the produ*tion *o!t! in the U0S0 are mu*h higher in *ompari!on to the re!t
of the world- and thi! i! the main rea!on .ehind the U0S0 Automo.ile Indu!tr,
manufa*turer! *lo!ing fa*torie!- redu*ing the num.er of emplo,ee! on their pa,roll in
the U0S0 it!elf0
Asi"! M"rB%+
The A!ian *ountrie! were al!o regi!tering growth in the demand for new /ehi*le!0
Indone!ia and India !howed !ignifi*ant growth in the regi!tration of new /ehi*le!0
A**ording to the UNIDO whi*h follow! the international !tandard for indu!trial
""
*la!!ifi*ation that *ategori4e! the automo.ile !e*tor a! manufa*ture of motor /ehi*le!-
.odie! for motor /ehi*le! and manufa*turer! of part! and a**e!!orie! of motor
/ehi*le! and their engine!- In the leading de/eloping *ountrie! of A!ia the li!t i!
topped ., ?orea -Iran0
Bra4il hold! the fifth po!ition followed ., Indone!ia- Tur1e,- Argentina - Thailand -
Singapore - +hina - Mala,!ia - UAE and +olom.ia0
C4i!" AA+:<i#% I!>As+ry
+hina automo.ile indu!tr, *an .e regarded a! one of the large!t growing
automo.ile indu!trie! in the world0 The mar1et i! *ontinuall, flouri!hing and a! a
*on!equen*e- automa1er! are ha!tening to in/e!t in +hina automo.ile indu!tr,0
A !ur/e, report al!o !how! that in "##"- the *ar !ale! aro!e to B"O with a high
profita.ilit,- that i! wh, leading automa1er! li1e <onda attain highe!t unit margin! in
+hina0
The report al!o !how! that .etween "##& to "##A- the annual growth rate of +hinaK!
*ar *on!umption wa! A:0:"O0 In the ,ear "##A- motor /ehi*le produ*tion and !ale! in
+hina in*rea!ed ., "608"O and "AO re!pe*ti/el,0 In the ,ear "##B- motor*,*le
produ*tion and !ale! in +hina *ro!!ed "& Million Unit! mar10
C4i!" "A+:<i#% :"rB%+ s(%!"ri
The automo.ile produ*tion *o!t in +hina i! higher that in 7apan- Europe or
U0S0 The tariff! are al!o higher than other leading automo.ile manufa*turing
*ountrie!0 The in*ome le/el! in +hina !eem to .e *lim.ing and *on!equentl, the
potentialit, of automo.ile mar1et i! al!o ri!ing0
J"E"! AA+:<i#% I!>As+ry
The J"E"!%s% AA+:<i#% I!>As+ry ha! grown *on!tantl, o/er a long time and ha!
finall, o/erta1en the U0S0 Automo.ile Indu!tr, a! the num.er one produ*er of
automo.ile! in the world0 The Ma)or manufa*turer! of automo.ile! in 7apan J To,ota-
<onda- Ni!!an- Su4u1i- and Ma4da are al!o among!t the large!t manufa*turer! of
automo.ile! in the world0
"8
O/er*oming the ill effe*t! of the defeat in the Se*ond @orld @ar -that had de!tro,ed
the national e*onom,- wa! not an ea!, pro*e!! on the part of the 7apane!e indu!trie!0
The *ar manufa*turer! .elonging to the 7apane!e Automo.ile Indu!tr, were
*ommi!!ioned to !uppl, arm, tru*1! to South ?orea ., the Federal =o/ernment of
the U0S0 during the ?orean @ar .etween &$A# and &$A80 Thi! wa! the main rea!on
.ehind the up!wing of the 7apane!e Automo.ile Indu!tr, that .egan in the &$B#!0
The produ*t! of the J"E"!%s% AA+:<i#% I!>As+ry- that i!- the 7apane!e
automo.ile!- are of a !uperior grade and la!t for longer period!- in addition to .eing
fuel effi*ient0 The 7apane!e *ar! are primaril, pri*ed at afforda.le rate! whi*h are
*omparati/el, mu*h lower than the automo.ile! produ*ed ., their foreign
*ompetitor! e!pe*iall, tho!e .a!ed in the U0S0 and @e!tern Europe0
To,ota ha! re*entl, o/erta1en =eneral Motor! of the U0S0 a! the leading produ*er a!
well a! !eller of automo.ile! in the world0 The To,ota Motor +orporation i! therefore
the .e!t .et of the 7apane!e Automo.ile Indu!tr,0 And <onda ha! o/erta1en Ni!!an to
.e*ome the !e*ond large!t produ*er of automo.ile! of the 7apane!e Automo.ile
Indu!tr,0
":
Top 20 motor vehicle producing countries in 2007
"A
3.3. C4"##%!$%s F"(%> <y +4% I!>As+ry
0 2000 4000 6000 8000 10000 12000 14000
Japan
United States
China
Germany
S. Korea
France
Brazi
Spain
Canada
!ndia
"e#ico
UK
$%ssia
!tay
&haiand
&%r'ey
!ra(
Czech $ep%)ic
Be*i%m
+oand
C
o
u
n
t
r
y
Production(1000 units)
"B
The automoti/e indu!tr, toda, i! in the middle of a dramati* and largel,
unpre*edented tran!formation0 The heart of thi! tran!formation i! not a.out
how the auto *ompan, doe! it! wor1 .ut rather how it define! it!elf0
The glo.al automoti/e indu!tr, toda, i! deli/ering unpre*edented le/el! of *u!tomer
/alue0 Lehi*le! toda, are /a!tl, !uperior to and more relia.le than tho!e produ*ed )u!t
a de*ade ago in term! of e*onom,- !afet,- *omfort- fun*tionalit, and performan*e0
Fier*e glo.al *ompetition for *on!umer! i! the prime mo/er .ehind thi! in*rea!e in
*u!tomer /alue0
But the automoti/e indu!tr, !tru*ture that ha! endured for eight, ,ear! ma, .e
rea*hing the limit of it! potential0 For deli/ering the ne2t !ignifi*ant in*rement of
/alue- to automoti/e *on!umer!- while remaining profita.le will require dramati*
in*rea!e in produ*ti/it, a*ro!! the /alue *hain0
In "##C- with rapidl, ri!ing oil pri*e!- indu!trie! !u*h a! the automoti/e indu!tr,- are
e2perien*ing a *om.ination of pri*ing pre!!ure! from raw material *o!t! and *hange!
in *on!umer .u,ing ha.it!0 The indu!tr, i! al!o fa*ing in*rea!ing e2ternal *ompetition
from the pu.li* tran!port !e*tor- a! *on!umer! re%e/aluate their pri/ate /ehi*le u!age0
Some of the *hallenge! are a! follow!E%
Bu!ine!! tran!a*tion! to !u!tain and grow *ore re/enue! 0
+o!t redu*tionPperforman*e impro/ement 0
Emerging mar1et! 0
E2*e!! la.our- produ*tion *apa*it,- in/entor,- and predator, pre!!ure!
on margin! 0
Impro/ing !uppl, *hain effi*ien*, 0
Managing retiree health *are *o!t! 0
Retail and di!tri.ution performan*e 0
New regulation! a**ounting !tandard!- go/ernment regulation! % e0g0-
.lo*1 e2emption reform- IFRS- E3L- +AFE- EU a**e!!ion- +O"
regulation!'0
AUTOMOBILE INDUSTRY IN INDIA
"6
His+ry O= I!>i"! AA+:<i#% I!>As+ry
"C
Automo.ile! were introdu*ed to India in the late &C$#K!- the manufa*turing indu!tr,
onl, too1 off after independen*e in &$:60 The prote*tioni!t e*onomi* poli*ie! of the
go/ernment ga/e ri!e in the &$A#K! to the <indu!tan Motor! Am.a!!ador- .a!ed on a
&$A#K! Morri! O2ford- and- i! !till u.iquitou! in the road! and highwa,! of India0
<indu!tan Motor! and a few !maller manufa*turer! !u*h a! (remier Automo.ile!-
Tata Motor!- Ba)a) Auto- A!ho1 and Standard Motor! held an oligopol, until IndiaK!
initial e*onomi* opening in the &$C#K!0 Tata Motor! laun*he! it! fir!t tru*1 in
*olla.oration with Mer*ede!%Ben40 The great Indian politi*ian San)a, =andhi
*hampioned the need for a GpeopleK! *arGI the pro)e*t wa! reali4ed after hi! death with
the laun*h of a !tate%owned firm Maruti Ud,og whi*h qui*1l, gained o/er A#O
mar1et !hare0 The Maruti C## .e*ame popular .e*au!e of it! low pri*e- high fuel
effi*ien*,- relia.ilit, and modern feature! relati/e to it! *ompetition at the time0 Tata
Motor! e2ported .u!e! and tru*1! to ni*he mar1et! in the de/eloping world0
The li.erali4ation of &$$& opened the flood gate! of *ompetition and growth whi*h
ha/e *ontinued up to toda,0 The high growth in the Indian e*onom, ha! re!ulted in all
ma)or international *ar manufa*turer! entering the Indian mar1et0 =eneral Motor!-
Ford- To,ota- <onda- <,undai and other! !et up manufa*turing plant!0 Roll! Ro,*e-
Bentle, and Ma,.a*h are e2ample! of the few high end automo.ile manufa*turer!
whi*h entered India in the re*ent ,ear!0 The Tata Nano i! at the lower end of the pri*e
range *o!ting appro2 USQ "-A## and Bugatti Le,ron at the other with a pri*e tag of
o/er USQ " million0
IndiaK! lo/e affair with the automo.ile i! famou!l, em.odied in the &$"#K! Roll!
Ro,*e *olle*tion! of the er!twhile mahara)a!0 The growing middle *la!! a!pire! for
the automo.ile for it! *on/enien*e and a! a !tatu! !,m.ol0 Upper middle *la!! and
wealth, *ar owner! emplo, full%time *hauffeur! to na/igate the aggre!!i/e and
!eemingl, lawle!! traffi* pattern! of mo!t *itie!0 The *on!tru*tion of e2pre!!wa,!
!u*h a! the Mum.ai%(une e2pre!!wa, ha/e opened up new touring opportunitie!0 The
e2pe*ted laun*h of a Formula One *ir*uit in New Delhi i! e2pe*ted to !par1 pu.li*
enthu!ia!m for a motor !porting indu!tr,0
CArr%!+ S(%!"ri
"$
O/er a period of more than two de*ade! the Indian Automo.ile indu!tr, ha! .een
dri/ing it! own growth through pha!e!0
India i! one of the large!t automo.ile indu!trie! in A!ia 0 The automo.ile indu!tr, in
India i! the tenth large!t in the world with an annual produ*tion of appro2imatel, "
million unit!0 A**ording to the UNIDO report - India ha! made it to the top &A
automa1er! of the world and o**upie! the fourth po!ition in the leading de/eloping
*ountrie! *ategor, of motor /e*hile manufa*turer! 0 It ha! .e*ome a huge attra*tion
for *ar manufa*turer! around the world0
M8N
Though !e/eral ma)or foreign automa1er!- li1e Ford- Su4u1i- =M-and <onda ha/e
their manufa*turing .a!e! in India- Indian automo.ile mar1et i! dominated .,
dome!ti* *ompanie!0 Maruti Su4u1i i! the large!t pa!!enger /ehi*le *ompan,- Tata
Motor! i! the large!t *ommer*ial /ehi*le *ompan, while <ero <onda i! the large!t
motor*,*le *ompan, in India0 Other ma)or Indian automo.ile manufa*turer! in*lude
Mahindra 9 Mahindra- A!ho1 3e,land and Ba)a) Auto0
The entr, of Su4u1i +orporation in Indian pa!!enger *ar manufa*turing i! often
pointed a! the fir!t !ign of India turning to a mar1et e*onom,0 Sin*e then the
automo.ile !e*tor witne!!ed rapid growth ,ear after ,ear0 B, late%$#K! the indu!tr,
rea*hed !elf relian*e in engine and *omponent manufa*turing from the !tatu! of large
!*ale importer0
@ith *omparati/el, higher rate of e*onomi* growth rate inde2 again!t that of great
glo.al power!- India ha! .e*ome a hu. of dome!ti* and e2port! .u!ine!!0 The
automo.ile !e*tor ha! .een *ontri.uting it! !hare to the !hining e*onomi*
performan*e of India in the re*ent ,ear!0
@ith the Indian middle *la!! earning higher per *apita in*ome- more people are read,
to own pri/ate /ehi*le! in*luding *ar! and two%wheeler!0 (rodu*t mo/ement! and
manned !er/i*e! ha/e .oo!ted in the !ale! of medium and !i4ed *ommer*ial /ehi*le!
for pa!!enger and good! tran!port0 Side ., !ide with fre!h /ehi*le !ale! growth- the
automoti/e *omponent! !e*tor ha! witne!!ed .ig growth0 The dome!ti* auto
*omponent! *on!umption ha! *ro!!ed rupee! $### *rore! and an e2port of one half
!i4e of the figure0
TURNOVER
8#
TAr!v%r = AA+:<i#% I!>As+ry
.//2,/7 + .//5,/0
TAr!v%r = AA+:<i#% M"!A="(+Ar%rs
Y%"r &Rs.I! Mi##i!'
.//2,/7 ./;503
.//7,/3 .1;/--
.//3,/1 62;.57
.//1,/5 63;3-.
.//5,/0 65;.65
AA+:<i#% I!>As+ry P%r=r:"!(% >Ari!$ .//3, .//1
D:%s+i( S"#%s
The *umulati/e growth of the (a!!enger Lehi*le! !egment during April % Mar*h "##6 wa!
"#06# per*ent0 (a!!enger +ar! grew ., ""0#& per*ent- Utilit, Lehi*le! ., &80"& per*ent and
8&
Multi (urpo!e Lehi*le! ., "A0"# per*ent in F5 "##C%#$0
The +ommer*ial Lehi*le! !egment grew ., 880"C per*ent0 =rowth of Medium 9 <ea/,
+ommer*ial Lehi*le! wa! 8"0C: per*ent and 3ight +ommer*ial Lehi*le! re*orded a growth of
880$8 per*ent0
Three @heeler! !ale! grew ., &"0"" per*ent with !ale! of =ood! +arrier! in*rea!ing ., &80A"
per*ent and (a!!enger +arrier! ., &&088 per*ent during April% Mar*h "##6 *ompared to the
*orre!ponding period la!t ,ear0
The Two @heeler mar1et grew ., &&0:" per*ent during April% Mar*h "##6 o/er the !ame
period la!t ,ear0 Motor*,*le! grew ., &"06$ per*ent- S*ooter! grew ., 80:C per*ent and
Moped! regi!tered a growth of B0$A per*ent0
E*Er+s
Automo.ile E2port! regi!tered a growth of "A0:8 per*ent during April% Mar*h "##6 o/er the
!ame period la!t ,ear0
(a!!enger Lehi*le! E2port! grew ., &80#A per*ent- +ommer*ial Lehi*le! e2port! in*rea!ed .,
""0AC per*ent- Three @heeler! e2port! ., C60&6 per*ent and Two @heeler! E2port! grew .,
#0BA per*ent
M"rB%+ s4"r% O= Di==%r%!+ v%4i(#%s
D:%s+i( M"rB%+ S4"r% =r .//0,-/
8"
CVs 2.6.H
T+"# P"ss%!$%r V%4i(#%s -7.53H
T+"# T? W4%%#%rs 13..6H
T4r%% W4%%#%rs 6.75H
TRENDS
AA+:<i#% Pr>A(+i! Tr%!>s
NA:<%r =
V%4i(#%s'
C"+%$ry .//2,/7 .//7,/3 .//3,/1 .//1,/5 .//5,/0 .//0,-/
P"ss%!$%r
V%4i(#%s
&-"#$-C6B &-8#$-8##
&-A:A-""8 &-666-AC8 &-C8C-A$8
"-8A&-":#
88
C::%r(i"#
V%4i(#%s
8-A8-6#8 8-$&-#C8 A-&$-$C" A-:$-##B
:-&B-C6#
A-BB-B#C
T4r%%
W4%%#%rs
8-6:-::A
:-8:-:"8 A-AB-&"B A-##-BB#
:-$6-#"# B-&$-#$8
T?
W4%%#%rs
B-A"$-C"$
6-B#C-B$6
C-:BB-BBB C-#"B-BC& C-:&$-6$" &#-A&"-CC$
Gr"!> T+"# C-:B6-CA8 $-6:$-A#8 &&-#C6-$$6 &#-CA8-$8# &&-&6"-"6A &:-#:$-C8#
8:
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
2004-
05
2005-
06
2006-
07
2007-
08
2008-
09
2009-
10
Passenger Vehices Co!!ercia Vehices
"hree #heeers "$o #heeers
AA+:<i#% D:%s+i( S"#%s Tr%!>s
&NA:<%r
=
V%4
i(#%s
'
C"+%$ry .//2,/7 .//7,/3 .//3,/1 .//1,/5 .//5,/0 .//0,-/
P"ss%!$%r
V%4i(#
%s
&#B&A6" &&:8#6B &86$$6C &A:$CC" &AA"6#8 &$:$66B
C::%r(i"#
V%4i(#
%s
8-&C-:8# 8-A&-#:& :-B6-:8A :-$#-:$: 8-C:-&$: A-8&-8$A
T4r%% 8-#6-CB" 8-A$-$"# :-#8-$&# 8-B:-6C& 8-:$-6"6 :-:#-8BC
8A
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
2004-
05
2005-
06
2006-
07
2007-
08
2008-
09
2009-
10
Passenger Vehices Co!!ercia Vehices
"hree #heeers "$o #heeers
W4%%#
%rs
T? W4%%#%rs B-"#$-6BA 6-#A"-8$& 6-C6"-88: 6-":$-"6C 6-:86-B&$ $-86&-"8&
Gr"!> T+"# 6-C$6-B"$ C-$#B-:"C &#-&"8-$CC $-BA:-:8A $-6":-":8 &"-"$"-66#
THE KEY FACTORS BEHIND THE UPSWING:
Sale! in*enti/e!- introdu*tion of new model! a! well a! /ariant! *oupled with ea!,
a/aila.ilit, of low *o!t finan*e with *omforta.le repa,ment option! *ontinued to
dri/e demand and !ale! of automo.ile! during the fir!t two quarter! of the *urrent
,ear0 The ri!1 of an in*rea!e in the intere!t rate!- the impa*t of dela,ed mon!oon! on
rural demand- and in*rea!e in the *o!t! of input! !u*h a! !teel are the 1e, *on*ern! for
the pla,er! in the indu!tr,0
A! the pla,er! *ontinue to introdu*e new model! and /ariant!- the *ompetition ma,
inten!if, further0 The a.ilit, of the pla,er! to *ontain *o!t! and fo*u! on e2port! will
.e *riti*al for the performan*e of their re!pe*ti/e *ompanie!0
The auto *omponent !e*tor ha! al!o po!ted !ignifi*ant growth of "# per *ent in "##8%
#:- to a*hie/e a !ale! turno/er of R!08#-B:# *rore USQ B06 .illion'0 Further- there i! a
8B
potential for higher growth due to out!our*ing a*ti/itie! ., glo.al automo.ile! giant!0
Toda,- thi! !e*tor ha! emerged a! another !unri!e !e*tor0
Indian Automo.ile Indu!tr, i! growing0 Al!o- the Automo.ile indu!tr, ha! !trong
.a*1ward and forward lin1age! and hen*e pro/ide! emplo,ment to a large !e*tion of
the population0 Thu! the role of Automo.ile Indu!tr, *annot .e o/erloo1ed in Indian
E*onom,0 All 1ind! of /ehi*le! are produ*ed ., the Automo.ile Indu!tr,0 India
Automo.ile Indu!tr, in*lude! the manufa*ture of tru*1!- .u!e!- pa!!enger *ar!-
defen!e /ehi*le!- two%wheeler!- et*0 The indu!tr, *an .e .roadl, di/ided into the +ar
manufa*turing- two%wheeler manufa*turing and hea/, /ehi*le manufa*turing unit!0
CHALLENGES
(re!entl, - the indu!tr, ha! to fa*e a lot of pre!!ure due to in*rea!ing inflation 0 The
in*rea!ing inflation ma, affe*t the ea!il, a/aila.le finan*e for the pur*ha!e of
/ehi*le! whi*h *an de*rea!e the pur*ha!ing power parit, ((('of *u!tomer! and
hen*e the mar1et0
The hi1ing inflation al!o in*rea!e the *o!t of input! whi*h in turn in*rea!e the *o!t the
produ*t! 0 !o- the!e are the *hallenge! whi*h the automo.ile mar1et i! *urrentl,
fa*ing0
FA+Ar% S(%!"ri
The Indian automo.ile indu!tr, i! going through a pha!e of rapid *hange and high
growth0 @ith new pro)e*t! *oming up on a regular .a!i!- the indu!tr, i! undergoing
te*hnologi*al *hange0 India i! e2pe*ted to o/erta1e +hina a! the worldK! fa!te!t
growing *ar mar1et
M&N
in term! of the num.er of unit! !old and the automoti/e indu!tr,
i! one of the fa!te!t growing manufa*turing !e*tor! in India0
M"N
Be*au!e of it! large
mar1et India ha! a population of &0& .illionI the !e*ond large!t in the world'- a low
.a!e of *ar owner!hip and a !urging e*onom,0
At pre!ent the indu!tr, i! en)o,ing a growth rate of &:%&6O per annum- with dome!ti*
!ale! growth at &"0CO0 The growth rate i! predi*ted to dou.le ., "#&A0
The total !ale! of pa!!enger /ehi*le! % *ar!- utilit, /ehi*le! and multi%utilit, /ehi*le! %
86
in the ,ear "##A rea*hed the mar1 of &0#B million0 The *urrent growth rate indi*ate!
that ., "#&" India will o/erta1e =erman, and 7apan in !ale! /olume!0
In the .eginning of the ,ear "##C the indu!tr, had fa*ed a !low down - .ut the
!lowdown in the indu!trial wa! a !hort term phenomenon and the *ountr, i! e2pe*ted
to re*ord a &#O growth in indu!trial produ*tion during "##C%"##$ a! again!t of C08O
in the pre/iou! fi!*al -+entre for Monitoring Indian E*onom,+MIE'0
2.2 M"Dr M"!A="(+Ar%rs i! AA+:<i#% I!>As+ry
The ma)or +ar manufa*turer are <indu!tan Motor!- Maruti Ud,og- Fiat India (ri/ate
3td0- Ford India 3td 0- =eneral Motor! India (/t0 3td0- <onda Siel +ar! India 3td0-
<,undai Motor! India 3td0- S1oda India (ri/ate 3td0- To,ota ?irlo!1ar Motor 3td0- to
name a few0
The two%wheeler manufa*turing i! dominated ., *ompanie! li1e TLS- <onda
Motor*,*le 9 S*ooter India (/t0' 3td0- <ero <onda- 5amaha- Ba)a)- et*0 The hea/,
motor! li1e .u!e!- tru*1!- defen!e /ehi*le!- auto ri*1!haw! and other multi%utilit,
/ehi*le! are manufa*tured ., Tata%Tel*o- A!ho1 3e,land- Ei*her Motor!- Ba)a)-
Mahindra and Mahindra- et*0
8C
CHAPTER 7
COMPANY PROFILE
8$
RICO AUTO INDUSTRIES LTD
R R%#i"<i#i+y
I I!!v"+i!
C C:E%+i+iv%!%ss +
$ G#<"#
O OE+i:i@"+i! =
:#
S("r(% R%sAr(%s
Visi! ) G"#
Visi!s
To .e the preferred !upplier to Original Equipment Manufa*ture! a*ro!! the glo.e0
G"# - I --
To .e a US Q & .illion Enterpri!e ., "#&&>
:&
7.- C:E"!y Pr=i#% "!> His+ry
RI+O AUTO i! a d,nami* world *la!! engineering *ompan, !uppl,ing a .road range
of high pre*i!ion full, ma*hined ferrou! and aluminium *omponent! and a!!em.lie!
to automoti/e OEMD! glo.all,0
RI+O =roup i! to .e defined a! a *orporate in *ommer*ial- organi4ational- and
te*hni*al term!- whi*h i! a !elf *ontained unit in the S,!tem with it! own ma!ter data
and pro*e!!e!0
THE EARLY YEARS
:"
RICO GrAE wa! founded in the ,ear &$66 with a ferrou! foundr, and a ma*hining
!hop at LA>4i"!" under the pre!ent *ompan, name RI+O +a!ting! 3td0 In &$C:-
RI+O di/er!ifie! into Aluminum high pre!!ure Die +a!ting ., !etting up it! plant at
D4"rA4%r" under the *ompan, RI+O AUTO INDUSTRIES 3TD0 In &$$"-RI+O
AUTO !tarted it! plant at D4"rA4%r"0 B, in!talling Automati* <igh (re!!ure
Moulding Ferrou! Foundr, and Ma*hining !hop0 Su.!equentl, the Aluminum <igh
(re!!ure Die *a!ting and Ma*hining fa*ilit, at GAr$"!- Ri*o !oft te*h 3TD
GAr$"!- RI+O AUTO INDUSTRIES In* USAI RI+O AUTO INDUSTRIES &UK'
3TD- U? were added to it! fold in the ,ear "##&- "##&- "##& 9 "##: re!pe*ti/el,0
RICO GrAE C:E"!i%s
A**ount Management- 3ogi!ti*! 9 @arehou!ing- A!!em.l, Operation!
&0 Mi*higan USA
"0 3ondon U?
M"!A="(+Ari!$ F"(i#i+i%s i! I!>i"
-. RI+O Dharuhera' JAluminium Die +a!ting 9 Ma*hining
"0 RI+O =urgaon' JAluminium R Ferrou! R Die! 9 Mould!- R9D- Te!ting 9
Lalidation- +AD +AM +AE
80 7oint Lenture JF++ RI+O Mane!ar' J+lut*he!
:0 =roup +ompan, JR+3 3udhiana' JFerrou! +a!ting 9 Ma*hining 3ow Lolume)
A0 =roup +ompan, JR+3 Mane!ar' JAluminum +a!ting 9 Ma*hining Small to
Medium Si4e (art!'
B0 7oint Lenture JF++ Ri*o +ha1an (une' R (lanning New (lant RI+O (une'
7. New (lant RI+O @e!t Bengal'
C0 New (lant RI+O +hennai'
:8
TURNOVER
RICO GrAEJs TAr!v%r
-/ Ti:%s Ov%r L"s+ -/ Y%"rs
From &$$6 to "##C'
::
RICO AA+ I!>As+ri%s GJi!+ V%!+Ar%s ) SA<si>i"ri%s
FCC RICO
50% F
50% !"O C#A+(4 Ass%:<#y
T? W4%%#%rs )
%ross turno&er '( ) !iion
21
28
,4
-8
80
114
12-
16.
220
2-0
28-
,10
0
-0
100
1-0
200
2-0
,00
,-0
:A
FAr W4%%#%rs
CONTINENTAL
RICO
7/H
CONTINENTAL
7/H RICO
<,drauli* Bra1e
(rodu*t! 9 Ser/i*e!
Lehi*le! of all +la!!e!
MAGNA P?%r
+r"i! RICO
7/H MAGNA P?%r
+r"i!
7/H RICO
Oil (ump
@ater (ump
Automoti/e Engine!'
India 9 Europe
RICO JINFEI
1.7H JINFEI
0..7H RICO
Aluminum Allo,
@heel!
Two @heeler!
RICO USA ) UK
@holl, Owned
Su.!idiar,
&##O RI+ORI+O
A!!em.l,- 3ogi!ti*!
+u!tomer Support
M"!A="(+Ari!$ ) E!$i!%%ri!$ C"E"<i#i+i%s
In the Aluminium di/i!ion- the RI+O AUTO INDUSTRIES 3TD0 ha! *ontinued to
e!ta.li!h it! leader!hip in the high pre!!ure die *a!ting <(D+'0 Toda, it i! one of the
large!t <(D+ *ompanie! with 6B <(D+ ma*hine! from &8A tn! to &C## tn! lo*1ing
for*e'0 It! effort! for de/eloping *omple2 and intri*ate *omponent! li1e high%pre!!ure
die *a!t +,linder Blo*1- along with it! te*hnolog, pro/ider Te1!id Aluminium are on
:B
tra*10 During the ,ear "##B%#6 it !tarted implementation of low pre!!ure and gra/it,
*a!ting pro*e!!e! and *ommen*ed wor1ing on +,linder <ead! and Allo, @heel!0
In the Ferrou! di/i!ion it ha! : moulding line!0 During the ,ear "##B%#6 it
!u**e!!full, laun*hed Ferrou! +,linder Blo*1! for Maruti Su4u1i0 It al!o !tarted
!upplie! of *omple2 tur.ine *enter hou!ing for <one,well and laun*hed new
metallurgie! u!ed for higher temperature appli*ation!0 It ha! !et up *a!ting *apa*it, in
ad/an*e and i! wor1ing toward! .ringing /alue *reating .u!ine!! for the !ame0
PRODUCT RANGE
Following are the ma)or *omponent!- whi*h are manufa*tured in RI+O AUTO Following are the ma)or *omponent!- whi*h are manufa*tured in RI+O AUTO
INDUSTRIES 3TD0E % INDUSTRIES 3TD0E %
Fr M+r(y(#% P"r+s
<UB A!!em.l,
<UB Front
<UB Rear
+lut*h A!!em.l,
Flange A!!em.l,
(anel A!!em.l,
Rotor Oil Filter
=ear Shift Drum
Fr C"r P"r+s
Oil (ump A!!em.l,
+a!e Di!tri.utor
Ro*1er Arm
Brea1 Drum
:6
Manifold
CURRENT GLOBAL CUSTOMERS
T? W4%%#%rs
P"ss%!$%r C"rs
:C
:$
C::%r(i"#
V%4i(#%s
Sys+%: SAEE#i%rs