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Implementing Strategy in The Telecom Industry: The Future For Telecoms: Challenging or Promising or Both?

This document discusses major trends impacting the telecom industry and strategies for implementing telecom strategy. It identifies four key trends: 1) increased competition within the industry and from other industries, 2) rapid technological changes, 3) shifting customer expectations and behaviors, and 4) the need for organizational and cultural changes to adapt. The document recommends developing a clear customer value proposition, leadership to manage change, and focusing on talent management and development to address these trends. It promotes working with management consulting firms like MCE to help telecom companies with people and change management challenges.

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Aung Moe Oo
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66 views4 pages

Implementing Strategy in The Telecom Industry: The Future For Telecoms: Challenging or Promising or Both?

This document discusses major trends impacting the telecom industry and strategies for implementing telecom strategy. It identifies four key trends: 1) increased competition within the industry and from other industries, 2) rapid technological changes, 3) shifting customer expectations and behaviors, and 4) the need for organizational and cultural changes to adapt. The document recommends developing a clear customer value proposition, leadership to manage change, and focusing on talent management and development to address these trends. It promotes working with management consulting firms like MCE to help telecom companies with people and change management challenges.

Uploaded by

Aung Moe Oo
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Implementing Strategy in the Telecom Industry

In this article:

The Future for Telecoms: Challenging or Promising or Both? Major Trends Changing the World of Telecoms Trend 1. Competition Trend 2. Technology Trend 3. Customers Trend 4. Employees Talk to MCE about Implementing Your Telecom Strategy

The Future for Telecoms: Challenging or Promising or Both?


Telecom operators in both fast-growing and mature markets are under high pressure in todays business climate. These changes create opportunities but there is also increasing competition within the industry and from other industries.

The model of providing good enough services and locking customers into subscriptions is under pressure telcos must now attract customer segments with relevant and unique value propositions. At the same time, operating costs need to be brought under control and many telcos are planning efficiency improvements. Either of these pressures on its own requires change that telco people are not used to. Achieving both of those requires major Leadership changes.

Major Trends Changing the World of Telecoms

MCE has identified four main areas of pressure for Telecoms:

Trend 1. Competition
Competition within the industry Coopetition (cooperation + competition) from partner industries Result How MCE Can Help

Trend 2. Technology
Technological disruption changes customer behavior and expectations. Ever-increasing demand for bandwidth Augmented Media Experience My Media everywhere, anywhere

Mobile Money: Shifting your business model or bring value differently Innovation: Make, buy, or partner?

How MCE can help

Trend 3. Customers
Telecom managers and employees may have a technical mindset. But your customers do not see you as a technology. They see you as a means of connectivity, or as a convenience. They expect everything on demand, mobile, for free and will only pay for clear convenience of usage (where and when I want it, and on what device).

Connect to people Connect to services Connect to content Connect distributed friends, relatives and colleagues Result How MCE can Help

Trend 4. Employees
As a result of the above pressures, the people in the telecom industry are facing the necessity of major change in their way of working. But in an industry with a tradition of hierarchy, silos, and doing things a certain way, how do you change? How do you act nimbly, spark innovation, strike up partnerships, merge with other companies, and become customer-focused?

Start from a clear, differentiated customer value proposition Leadership to manage change A management talent pool

How MCE can Help

Talk to MCE about Implementing Your Telecom Strategy


MCE's Senior Associates
Our Senior Associates can work with management teams or individual managers to address all of the people and change management challenges facing industries, businesses and organizations today. They draw on their years of experience in top managerial and leadership roles to help you solve problems and identify "what works" in different circumstances, countries and cultures. Above all, they have led their people through the challenges of developing new capabilities and working in a different way. They apply their expertise in a wide variety of services, including:

Open Enrolment Workshops for Individual Managers In-Company Leadership and Management Development Workshops Business Coaching and Mentoring Advice on Organizational Development and Talent Management
- See more at: http://www.mce-ama.com/industry-expertise/telecom/#sthash.gU4FJbbV.dpuf

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