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Summer Training Project Report-Front Pages

This document is a summer training project report submitted by Dheeraj Sanghvi to Toyota Kirloskar Motor Limited in partial fulfillment of a Bachelor of Business Administration degree. The report examines the marketing strategies of Toyota. It includes an introduction to the automotive industry and Toyota's profile and growth. It outlines the objectives, scope and methodology of the study. The report also contains chapters on conceptual discussions, data analysis, findings and recommendations along with annexures and bibliography.

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82 views4 pages

Summer Training Project Report-Front Pages

This document is a summer training project report submitted by Dheeraj Sanghvi to Toyota Kirloskar Motor Limited in partial fulfillment of a Bachelor of Business Administration degree. The report examines the marketing strategies of Toyota. It includes an introduction to the automotive industry and Toyota's profile and growth. It outlines the objectives, scope and methodology of the study. The report also contains chapters on conceptual discussions, data analysis, findings and recommendations along with annexures and bibliography.

Uploaded by

rakeshrakesh1
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SUMMER TRAINING PROJECT REPORT

TOYOTA KIRLOSKAR MOTOR LIMITED

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA), GURU JAMBHESHWAR UNIVERSITY, HISAR

MARKETING STRATEGIES

TRAINING SUPERVISOR MANISH GARG MARKETING MANAGER

SUBMITTED BY DHEERAJ SANGHVI ENROLLMENT NO: 06511242302

SESSION: 2006-2009 GURU JAMBHESHWAR UNIVERSITY HISAR

PREFACE

As a part of course curriculum of Bachelor of business administration we were asked to undergo two months summer training in any organisation so as to give us exposure to practical management to get us familiar with various activities taking place in the organisation.

I have put my sincere efforts to accomplish my objectives within the stipulated time. Despite all limitations, obstructs, hurdles and hindrances, I have toiled and worked to my optimum potential to achieve desired goals. Being neophytes in the highly competitive world of business. I came across some difficulties to make my objective a reality. Anyhow with the kind of help and genuine interest and the guidance of my supervisor. I am presenting this hand carved effort. I tried my level best to conduct a research to gain a thorough knowledge about the project on topic, Study of marketing strategies of Toyota. I put the best of my efforts and have also tried to be justice with available. If anywhere something is found unacceptable or unnecessary to the theme; you are welcomed with your valuable suggestions.

Thanks and regards

Yours sincerely Dheeraj sanghvi

ACKNOWLEDGEMENT

I would like to thank Toyota Motors Corporation, for constant guidance to conduct the present arduous project and untiring cooperation which they extended to me throughout the duration of my summer training. Getting a project ready requires the work and effort of many people. I would like all those who have contributed in completing this project. First of all, I would like to send my sincere thanks to MR. MANISH GARG for his helpful hand in the completion of my project. I would like to take an opportunity to thank all the people who helped me in collecting necessary information and making of the report. I am grateful to all of them for their time, energy and wisdom.

(DHEERAJ SANGHVI)

CONTENTS
Chapter 1 Introduction 1.1. Overview of Industry as a whole 1.2. Profile of the Organization 1.3. Growth of the Organization 1.4. S.W.O.T Analysis of the Organization 1.5. Competition Information

Page Number
1

Chapter 2 - Objective & Methodology 2.1. Significance 2.2. Managerial usefulness of the study 2.3. Objectives 2.4. Scope of the study 2.5. Methodology Chapter 3 Conceptual Discussion (Theoretical Backdrop & Literature Review) -

41

47

Chapter 4 - Data Analysis

55

Chapter 5 - Findings and Recommendations

66

ANNEXURES: Include the following details in this section

68

BIBLIOGRAPHY

71

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