OVERVIEW OF TELECOM INDUSTRY India is one of the fastest growing telecom markets in the world with an addition of more

than 6 million connections per month. FDI inflow in Indian Telecom sector is the highest among all sectors. India is emerging as telecom manufacturing hub. Year 2007 was declared as "Year of Broadband" in India. The telecommunication industry operates in a licensed and regulated environment. The government of India, through Department of telecommunication (DOT) and Telecom commission, both functioning under the ministry of communication and information technology decides on the policies that governs/regulates the sector and issues the licenses and registration. Indias telecom policy is guided by overall development goals and the interests of the consumer. In order to protect and promote consumer interest and ensure fair competition, an independent regulatory authority known as Telecom regulatory authority of India (TRAI) was established in 1997. The sector is more liberalized then many developing markets and in most respects, the regulatory framework has caught up with the need to manage a highly competitive market environment. Competition has been introduced into all segments and licenses are available to new entrants. Tariff control have been removed or structured as ceiling tariffs in areas where there is limited competition. There is a current initiative to simplify the charging brands for long distance calls and to remove some of the artificial constrains in the segregation of long distance and access licenses. Consolidation among operators has been facilitated. TRAI has actively intervened in many areas to ensure a level playing field between operators. Indian Telecom sector, like any other industrial sector in the country, has gone through many phases of growth and diversification. Starting from telegraphic and telephonic systems in the 19th century, the field of telephonic communication has now expanded to make use of advanced technologies like GSM, CDMA, and WLL to the

great 3G Technology in mobile phones. Day by day, both the public players and the private players are putting in their resources and efforts to improve the telecommunication technology so as to give the maximum to their customers. Reforms in Indian telecommunication sector can be divided into broadly three phases. Telecommunication Reforms in India: First phase: The telecommunication reforms in India started in the eighties with the mission better communication. This is regarded as the first phase of the reformation process. Several private manufacturers of tailor made equipments entered the market. There were private developer for indigenous technologies and the franchisee for STD/ISD and PCO increased. The Videsh Sanchar Nigam Limited (VSNL) and Mahanagar Telephone Nigam Limited (MTNL) were set up under the Government of India's Department of Telecommunication. Second Phase: The second phase of telecommunication reforms in India came in the early nineties. The introduction of the New Economic Policy (NEP) in the year 1991 was a landmark in the history of telecom industry sector in India. The manufacturing of equipments pertaining to telecom sector was decentralized and several value added services were introduced into the market. The telecom services were divided into basic telephony, radio paging and cellular mobile .The TRAI was established an independent regulatory body pertaining to telecom sector. The growth of the private sector increased.

Third phase:

The third phase of the telecommunication reforms in India took place in the period of the late nineties. The government of India introduced the New Telecom Policy 1999. The TRAI was endowed with more power. The concept of revenue sharing was introduced to replace the fixed license fee. The National Long Distance was introduced with free entrance. Moreover, there was introduction of International Long Distance schemes. The Bharat Sanchar Nigam Limited (BSNL), a corporate body of the telecom service sector was formed, followed by the introduction of the Internet to the Indian market.

Impact of telecommunication reforms in India: Telecommunication Reforms in India revolutionized the telecom industries sector in India, which is an important factor for the growth of the Indian telecom sector and in turn helped the Indian economy to perform well for the past few years. The Telecommunication reforms in India were development and growth oriented. Technological advancements and innovations contributed largely towards the reformation of the telecom sector in India. The sector of telecom was a monopoly under the Central Government of India. During the 1990s this sector faced fierce challenges due to the development in the technological sector. The sector was privatized and with the abolition of the monopoly new player entered the consumer market. The competition increased in the telecom sector, the rates were slashed in order to grab the share of the market and the customers were provided with better services.

Telecommunication Services: Telecommunication services include Basic service, Cellular service, Internet Service Provider (ISP) and Very Small Aperture Terminal (VSAT) services. Government of India (GoI) plans to introduce a unified license for all telecommunication services in India, and has already allowed full mobility to wireless in local loop (WLL) operators as a first step. Telecom services are growing at an approximate rate of around 5 percent per year in terms of revenue and mere 10 % in terms of subscriber base in last five years. Partly the result is due to negative growth in NLD market (-14% Rs 51,410 million from Rs 59,880 million) and ILD market (-13% Rs 43,460 million from Rs 50,010 million) in 2003-04. Amongst telecom services, cellular services are the fastest growing, with CAGR of 40 percent over the past four years. Telecommunications Regulatory Authority of India (TRAI) expects that the total number of cellular connections would bypass the total number of fixed line connections by late 2004 and early 2005. (As on March 2004 subscriber base of cellular operators is 33 million and basic operator is 42.84 million)

During the past three years, in terms of subscriber base telecommunications services have been growing at a CAGR of nearly 22%, owing largely to the rapid increase in cellular service subscribers.

Fixed Service Provider (FSPs): Fixed line services consist of basic services, national or domestic long distance and international long distance services. The domestic market (i.e. excluding international revenues), has been growing more than 5 per cent annually during the past three years, and has a current market size of Rs 30,164 crores, with a base of 43 million lines. The state operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private sector services are presently available in 18 circles, and collectively account for less than 5 per cent of subscriptions. However, private services focus on the business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and videoconferencing. As a result, average-revenues-per-user (ARPU) of private operators are more than twice those of the state-owned service providers. The main revenue contributing value added services were NLD and ILD. The reduction in NLD and ISD tariffs punctured the potential of the key revenue streams. Internet telephony for ISD worsened the potential. Added to it was the phenomenal growth rate in cellular services. Both public players and private players are competing hard to capture more and more market share. MTNL and BSNL are the leading public sector players, whereas Reliance Info-com, Airtel, Tata-Tele-services and Touchtel are the leading private sector players.

Market shares of public and private players in fixed telephony

Source TRAI

Cellular Services: Mobile telephony was introduced in Indian markets in mid- 1990s. In the last few years, the sector has witnessed tremendous growth. The subscriber base is adding more and more customers every year. Mobile telephony recorded more than 52.2 million users in FY 2004-05, exceeding fixed line telephone subscriber base. Also, mobile segment has welcomed more and more players every year. Liberalized policies have ensured lower tariffs and reduced roaming rentals. This will lead to increased usage of mobile phones. The introduction of mobile technology in India and liberalization of sector changed the usage of telephone services in India, so many private companies entered into the sector like Bharti-Airtel, Reliance communication, Idea cellular, Vodafone, Aircel, Uninor and Videocon Etc. after the NTP 1999 the competition between the private players increased as the call rates got decreased and the tariff plans has been introduced. As a result the private players offered attractive schemes to the customers and the mobile phones
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became cheaper for the customer in comparison to the fixed phones. The consumers of fixed line telephones shifted towards mobile telephony. The changes can be understand by the following figures, which show the percentage changes in the usage of wire line and wireless phone from 2004 to 2009ss

(Source TRAI)

Number of Mobile Subscribers in India from 2000 to 2009 Year ending 31-march 2000 2001 2002
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Mobile subscriber (millions) 0.34 0.88 1.2

2003 2004 2005 2006 2007 2008 2009

1.88 3.58 6.43 12.69 26.15 52 143 (Source TRAI)

The cellular services can be classified into two segments the one is CDMA (Code Division Multiple Access) and the other is GSM (Global System for Mobile Communications), CDMA and GSM are actually two technologies upon which mobiles works. In the starting only GSM services were launched, Reliance communications were the first to launch the CDMA technology in India, presently Reliance communication and Tata-Indicom provides CDMA technology and all the other companies namely Airtel, Vodafhone, Idea, Aircel, BSNL , MTNL are providing GSM technology. In south India reliance communications provides both GSM and CDMA technology.

Number of GSM and CDMA subscribers year 2002 2003 2004 2005 2006
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GSM SUBSCRIBERS (in millions) 3.1 5.05 10.5 22 37.4

CDMA SUBSCRIBERS (in millions) 0.8 6.4 10.9

2007 2008 2009

58.5 105.4 180

19.1 44.2 85 (Source TRAI)

There are 25 private companies providing Cellular Services in 19 Telecom Circles and 4 Metro cities, covering 1500 towns across the country. Presently, there are five private service operators in each area, and an incumbent state operator. Almost 80% of the cellular subscriber base belongs to the pre-paid segment.

BASIC STRUCTURE OF INDIAN TELECOM

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Ministry of Comm unication & Inform ation Te chnology

Lice nsor Dept of Telecom Unifie d Lice nse Ope rators Fixed Line Ope ra tors Na tiona l Long Distance Operators CDMA Inte rna tiona l Long Distance Ope ra tors Judicia ry Te lecom Dispute Settle me nt Appe lla te Tribuna l Wirele ss Operators GSM 900 & 1800 1800Mhz

Regula tor Te le com Re gula tory Authority of India

EVOLUTION OF THE INDIAN TELECOM MARKET 1. Penetration and growth The Indian cell phone market essentially started in 1992 with the sale of licenses, which enabled the private sector to participate in the industry (COAI, 2006). In 1994, cellular service licenses were granted for the major metropolitan areas. This then expanded to 15 circles in the following year. Services were rolled out in 1995 with Kolkata becoming the first city to get a cellular network in August 1995. However, in December

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2000 5 years after launch of cellular licenses penetration was still quite low. In fact, there were only about 3.2 million subscribers, primarily in the major cities and large towns. The major driver for change was the Telecom Regulatory Authority of India (TRAI).TRAI was instituted in 1997, and soon started building policies and regulations to push prices downward and spur competition. By December 2004, there were about 93mn phones in the country, of which 48mn subscribers were cellular (TRAI, Dec. 2005). The number of cellular phone users increased to about 76mn in December 2005 and about 89mn phones in March 2006 (Financial Express, Apr 2006) This trend indicates a CAGR of over 30%. Jorma Ollila, Chairman and CEO of Nokia, recently commented that India is amongst the top 5 telecom markets in the world (Light reading 2006) when he visited the country to reiterate his firms commitment to the market. Indeed, no other country in the world has added 4-5mn mobile phones per month. Exhibit 1 shows the growth of the postpaid and prepaid market in India, including prediction for 2010.

Player The Indian wireless market has both CDMA and GSM network operators. CDMA operators entered the picture and grew rapidly Reliance, which owns about 70% of the CDMA market currently with ~ 20.44 mn subscriptions, grew at over 114% year-on year in 2002-03 one of the most explosive phone launches ever ( TRAI Jun 2003, Financial Express, Apr 2006). The overall CDMA subscriber base, though, is still about 22.2% of the market with Tata Teleservices taking up most of the remaining CDMA share.
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The GSM players account for the remaining ~78% - with a market that is less dominated by one player. Bharti, state-owned BSNL, and Hutch control the largest parts of this market and have been adding subscribers at an impressive pace. As of April 2006, Bharti was the largest player by far, with 30.37 mn subscribers. BSNL had a subscriber base of 20.44mn, followed closely by Hutch with 22% of the GSM market and an overall share of 15.02%. The Telecom Regulatory Authority of India overseas the evolution of this market. Since its establishment in 1997, this agency has made many key judgments including statements on tariffs, quality of service, next generation networks, etc. TRAI also releases quarterly reports on the state of the telecom industry with special emphasis on tariffs, interoperability between networks, and usage (TRAI). Since Indian regulation makes it difficult for network operators to also sell phones (due to revenue share agreements), there is a completely parallel market for users to buy phones. In the GSM space, users go to handset providers to buy phones and then to network operators to get network services. Most global handset manufacturers are present in India with Nokia leading the pack by far. In 2005, more than 31mn handsets were sold. Of this, Nokia captured about 60% share over 18mn phones in one year. Motorola, which has a smaller share, is seeing growth with the introduction of more advanced phones including its Razr platform. Samsung, LG and Sony Ericcson all have reasonable market share as well with LG catering almost exclusively to the CDMA space through a tie-up with Reliance.

THE INDIAN MARKET BASIC DEMAND TRENDS Demand for cellular services is interesting for a variety of reasons. Before catering to this market, service providers must consider unmet needs, price sensitivity, diversity in consumer profiles, and the skew in urban-rural markets.

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1.

Unmet needs Current Indian teledensity is 11.43 (i.e. only 11.43 phones both cellular and fixed line exist per 100 people) While that points to a staggering ~ 125mn phones already in the market, it also points to a large unmet demand. Specifically, peer countries have much higher teledensity. China has a mobile teledensity of 28.3 while in Malaysia, that number is 77. If India is to attain Chinas teledensity in 5 years up from its current penetration of ~ 7%, this implies an almost 4x increase in the number of phones. This would lead to demand for about 210mn additional phones in that time.

2.

Young, growing, consuming market More than 95% of Indias population is under the age of 65.70% of the countrys citizens are below the age of 36, and half of those are under 18. (Bharadwaj etal, 2005; Wikipedia; Census Maps; [Link]). Further, the standard of living has been increasing: only 26% of the population is below the poverty line now, compared to over 50% in the mid-70s. (Sinha, Jayant, 2005) Thus, the young, mobile segment of the population is quite large and more connected than any previous generation. In addition, it earns more and is more willing to spend on convenience products than previous generations. In fact, in some instances, consumer products like cell phones now have are a symbol of status. Young consumers are willing to buy new phones and are constantly looking for good deals and the opportunity to trade up to better products.

3.

Value sensitivity The Indian consumer is also very price sensitive. Product managers have found that consumers in India will not buy products unless there is a clear value proposition at the lowest possible price. For instance, Nokia successfully introduced a customized version of their 1100 phone with features uniquely

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tailored to India dust-resistant body and a built-in flashlight making it very popular among truck drivers (Bharadwaj et al, 2006). The phone itself retails for about $40. Indians also expect a high quality of services at the lowest possible tariff rate. Thus, tariffs in India for voice services are among the lowest in the world. While average American carrier charges about 30-40 cents per minute, the corresponding rate for an Indian carrier is only about 2 cents per minute. (Cingular, T- Mobile, TRAI Dec 2006). 4) Pre-paid rules Indian consumers choose plans and tariff structures that minimize monthly expenditure. Further, they also choose tariff plans that let them switch easily especially since they shop on price. Thus pre-paid SIM cards are the dominant method of revenue generation. With this scheme, consumers buy a SIM card to use in their phones with a set amount of money on it (say ~$10). In addition, since receiving calls in India is free, very often consumers will only receive calls on their phones. And almost every cellular company has also introduced free incoming plans for 1-2years & lifetime free incoming plans. Thus, revenues per user are low, with pre-paid users contributing ~$5.6 per month. While the average post-paid user spends much more contributing ~$19 per month this is a small segment of the market in India. In 2006, for example, over 95% of new phone additions were pre-paid plans. (TRAI Dec 2006) (See Exhibit 1 for potential growth of pre-paid vs. post-paid in India). 5)Rural vs. Urban Market While growth in India is significant, there is a large difference between urban and rural markets. Teledensity varies wildly. For example, cities like Mumbai, Delhi, Chennai, and Kolkata have a teledensity around 49% while Circles B and C (which include far-less urban states) see a penetration of 2.6% (See Exhibit 7

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for market penetration in India varied by geographical areas). Aslo, service providers pay Access Deficit charges to subsidize the (mainly government run) players that serve the unprofitable rural markets. However, as network operators run into an increasingly saturated market in cities, they are slowly turning to rural areas to grow. To enter these markets, carriers will have to make large capital investments, create low introductory pricing, and only offer a basic level of services. Although growth in rural markets will be slower and require a larger investment per customer, with no guarantee of the same amount of revenue, the thirst for communication and poor landline infrastructure makes rural India a unique opportunity for growth. Consequently, operators are dropping prices to ensure they get their hands on the expanding customer pie and the large untapped market means that revenues from the voice market will drive the growth for the next few years. 6. Demographics The expected growth in the Indian GDP, 6-7 percent annually from 2005 to 2007, is a good indicator of the increased purchasing power of the population (Asian Development Bank 2005). A greater percentage of the Indian population has higher levels of disposable income with which to purchase products and services. Along with lower connectivity costs and cheaper handsets, the mobile market in India is seeing a huge influx of subscribers who can now afford basic [Link] is also experiencing changing demographics that have contributed to the explosion in the mobile market. Approximately 70 percent of Indias 1.1 billion population is between the ages of 15 and 40 (U.S Census Bureau-International Database, 2003). As a result, telecom players are looking at a young population with increased pay scales and more job opportunities. Furthermore, a high percentage of these Indians are still living at home and saving their salaries. Thus, this generation is able to spend a

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large percentage of their income on the purchase of entertainment and consumer electronics, including cell phones. 7. Role of Government The Indian government has played a significant role in setting the stage for growth in mobile telecommunications. Through the oversight of the Telecom Regulatory Authority of India (TRAI), the government has made many changes to regulations and policies to remove hurdles and spark growth. First, the Indian government introduced the Unified Licensing Regime in 2003. This regime allows operators to offer any service through the technology of their choice, in any area in which they currently operate. Thus, all telecom services (including voice, data, cable TV, and radio broadcasting) can now be delivered through a single medium and are covered by a single license. Unified licensing shifted operator behavior and caused operators to start focusing on converged services and networks for cost efficiency which, in turn, allows them to offer pricing conducive to rapid growth. In addition, the Indian government has raised the maximum foreign direct investment (FDI) limit from 49 percent to 74 percent in Telecom Sector. The government also enacted the Access Deficit Charge (ADC) policy, which requires that a share of call revenue be paid to the government to assist in funding network expansion into rural areas. As of early 2005, several regulations were imminent. First, the launch of an All India license would give operators the right to provide all forms of service throughout India with one license. This structure would initiate the next phase of market consolidation, with the result likely being five to six main players. The players would have greater scale which would lead to higher cost efficiency and, ultimately, more flexibility, and allow even fixed line users to switch to mobile services seamlessly possibly increasing competition in the market. Finally, the government needed to decide how to increase spectrum capacity, since 2G networks are nearing full capacity (2G stands for second generation cellular
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technologies, which are circuit-based, voice technologies deployed in the 1990s. This standard is being replaced around the world with 3G networks that are faster .

GROWTH OF TELECOM NETWORK (2008)

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With a strong population of over 1.1 Billion, India has become one of the most dynamic and promising Telecom markets of the world. In recent times, the country has emerged as one of the fastest growing telecom markets in the world. It has third largest telecom network and the second largest wireless network in the world.

NETWORK EXPANSION

The total number of telephones has reached 4297.25 lakh as on March 31, 2009 as compared to3004.92 lakh as on March 31, 2008.

While 1292.33 lakh connections were added during the twelve months of 2008-09, about 108 lakh connections were added every month during the current fiscal year.

The tele density, as given in the following graph, has shown a sustained increase during last few years. It increased from 26.22% in March 2008 to 36.98% in March 2009.

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Tele density graph

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Cellular Service Providers As on Apr 2007 India has 167 million mobile phone subscribers. Out of this 125 million are GSM users and 41 million CDMA users. BSNL, Bharti Airtel, Hutch, Idea, Aircel, Spice and MTL are the main GSM providers in India. Reliance Communications and Tata Indicom are the main CDMA providers in India. Bharti Airtel Airtel is providing cellular services in Delhi, Mumbai, Kolkata, Chennai, Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Goa, Orissa, Punjab, Rajasthan, Tamil Nadu, UP and West Bengal. Airtel is the No.1 cellular service provider in India using GSM technology. Airtel has 23% market share in India with a total subscriber base of 38 million.

Reliance Communications Reliance has both CDMA and GSM networks and total subscriber base of 29 million or 17% market share. It has GSM network in Assam, Bihar, Himachal Pradesh, Kolkata, North East, Madhya Pradesh, Orissa and West Bengal. Reliance has CDMA networks in other states and cities. Bharat Sanchar Nigam Limited (BSNL) BSNL is a state owned telecom company which has GSM presence in almost every cities and towns. BSNL has 27 million subscribers with a market share of 16%.

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Tata Indicom Tata Indicom is a main CDMA provider in India with 16 million subscribers all over India. Tata Indicom has presence in almost every states and cities in India Airtel has more than 100 million subscribers and BSNL has half as much. But, BSNLs revenues was more than Airtels until now. For the first time Airtel has surpassed BSNL to become countrys number one telecom operator in terms of subscribers and revenues. There is a drop of 0.4% in BSNLs revenues when compared with the previous fiscal year. Airtel has increased its revenues by 39.8% - a very impressive growth. BSNL did not face the heat until now as the revenues werent dipping. That doesnt hold good any more and it has to buck up or revamp before it turns into an Air India. BSNL doesnt have the same kind of excuses of Air India as it operates in a lucrative telecom market. The other operator which has seen a drop in revenues is MTNL. This is in spite of all the 3G spectrum and the leg-up both BSNL and MTNL got from the government. Giving subsidies and special treatment doesnt work after all. Reliance saw a decent growth of 23.1% and its revenues are 22341 crores. It is 3rd in line. The best growth in revenues was by IDEA Cellular at 50.7%. Airtel and Reliance are the 2 India based operators to feature in the top 20 telecom operators by subscribers.

Top 10 telecom service providers by revenues

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: Operator Rank 1 2 3 4 5 6 7 8 9 10 Bharti Airtel BSNL Reliance Vodafone IDEA Cellular Tata Comm TTSL MTNL Aircel TTML Revenues 2006-07 17888 40135 14468 10565 4413 8857 5178 4923 1507 1422 Revenues 2007-08 26436 35296 18638 15477 6720 8263 5993 4729 2528 1730 Revenues 2008-09 36962 35167 22341 22224 10125 9963 6739 4487 3425 1323 39.8 -0.4 23.1 43.6 50.7 20.6 12.4 -5.1 35.5 7.8 Growth %

MARKET STRUCTURE OF TELECOM INDIA

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Jammu & Kashmir

Divided into 22circles

Himachal Pradesh Punjab Uttar Pradesh W

4 metros 1 9circles
Market StructureFurther divided into A, B and C category based on economicparametersand revenuepotential Each circle has a licenses Four operatorsper circleare allowed Licensesare saleable
Rajasthan

Haryana

DELHI Uttar Pradesh E Bihar Madhya Pradesh West Bengal

Gujarat

Maharashtra MUMBAI Andhra Pradesh

Orissa

KOLKATA

Karnataka

METRO Circles
CHENNAI

A Circles B Circles C Circles

Tamil Nadu Kerala

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COMPANY PROFILE

Aircel Limited

Type Industry Founded Headquarters Key people Products Parent Website

Private Telecommunications 1999 Gurgaon Gurdeep Singh, COO Mobile Telecommunication operator Maxis Communications (74%) Apollo Hospital (26%) [Link] Aircel is a mobile phone service provider in India. It offers both prepaid and

postpaid GSM cellular phone coverage throughout India. Aircel is a joint venture between Maxis Communications of Malaysia and Apollo Hospital Enterprise Ltd of India. UTSB has a 74% stake in Aircel and the remaining 26% is with Apollo Hospitals. It is Indias fifth largest GSM mobile service provider with a subscriber base of over 27.7 million, as of October 31, 2009. It has a market share of 12.8% among the GSM operators in the country. As on date, Aircel is present in 18 of the total 23 telecom circles (including Andhra Pradesh, Assam, Bihar & Jharkhand, Chennai, Delhi & NCR, Himachal Pradesh, Jammu & Kashmir, Karnataka, Kerala, Kolkata, Mumbai, North East, Orissa, Rest of Maharashtra & Goa, Rest of Tamil Nadu, Rest of West Bengal, Uttar Pradesh East, Uttar Pradesh West) and with licences secured for the remaining 5 telecom circles, the company plans to become a pan-India operator by 2010. Additionally, Aircel has also obtained permission from Department of Telecommunications (DOT) to provide International Long Distance (ILD) and National

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Long Distance (NLD) telephony services. It is also a category A ISP. It is also having the largest service in Tamil Nadu. Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified company. ABS is a registered member of WiMAX forum both in the Indian and International Chapters. ABS product range includes enterprise solutions such as Multiprotocol Label Switching Virtual Private Networks (MPLS VPNs), Voice over Internet Protocol (VoIP) and Managed Video Services on wireless platform including WiMAX. Aircel has won many awards for its services. Aircel was honored at the World Brand Congress 2009 with three awards, Brand Leadership in Telecom, Marketing Campaign & Marketing Professional of the Year. Aircel was honored by CMAI INFOCOM National Telecom Award 2009 for, Excellence in Marketing of New Telecom Service. Aircel had been selected as the best regional operator in 2008 by [Link]. Aircel was rated as the top mid-size utility company in Business Worlds List of Best Mid-Size Companies in 2009. Aircel got the highest rating for overall customer satisfaction and network quality in 2008 by Voice and Data. Aircel has won many awards and recognition, voice and data gave Aircel the highest rating for overall customers satisfaction and network quality in 2008. Aircel emerged as the top mid size utility company in Business worlds list of mid size companies in 2009. Additionally [Link] recognized Aircel as the best regional operator in 2008. Aircel is one of the sponsors of the Indian Premier League Cricket Team Chennai Super Kings, which is captained by Mahendra Singh Dhoni. It is also the major sponsors for Chennai Open (the only ATP tennis tournament in India), and Professional Golf Tour of India.

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Maxis, Aircel's majority stake holder at that time, raised RM11.2 billions (USD 3.36 billions) for its shareholders(UTSB), making it the largest IPO in Malaysia and Southeast Asia. Aircel placed an actual dinghy lifeboat to a downtown billboard. A rope with a sign reading, In case of emergency, cut rope, held up the branded raft. July 15, 2009 the monsoon arrived with flooded streets and so did Aircel customer service. The dinghy was cut down and pedestrians were safely transported. What Aircel calls Corporate Social Responsibility A Solution. The company was able to generate positive publicity and show consumers that they care. Beautification of Anna Flyover has been taken up Aircel for a period of three years, the contract has been awarded by TNRIDC and executed by Chennai based outdoor advertising agency [Abra Media Networks [Link] This project boasts of first of its kind lighting solution for the entire strech of the bridge and many other landscapes to enhance the look of the whole bridge. As far as the utility is concerned, they are building a dedicated toilet for the police guarding the Anna Flyover and the US Embassy. Once this flyover is beautified, Aircel plans to maintain it for 3 years. Usaha Tegas Sdn Bhd also owned telecommunication assets in Sri Lanka(SLT) and Indonesia(Axis), UTSB is one of the largest privately owned company in Malaysia The owner of UTSB is a Tamil of Sri Lankan origin Ananda Krishnan and he is the second richest person in Malaysia).

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AIRCEL Maxis expansion into Indonesia and India is another milestone in our aspiration to be the regional communications leader of choice. The acquisition of a 51% stake in PT Natrindo Telepon Seluler (NTS), Indonesia and a 74% equity interest in Aircel, India provides new growth opportunities for Maxis. These acquisitions give Maxis a strong foothold in two of the worlds most attractive high-growth, low-penetration markets.

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This marks the beginning of the new world of Maxis a world beyond voice, and beyond borders

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Competitors Aircel is the fifth largest carrier in India. Its competitors are (in order of customer totals):

Bharti Airtel. Reliance Communications. Vodafone Essar. Idea Cellular. Bharat Sanchar Nigam Limited. Tata Teleservices. Uninor.

DSA and DST: DSA (direct sales agent) and (direct sales team) are employees Aircel communication. There are teams of DSA and DST. These teams directly go to the markets and sell the post paid services of Aircel to the companies (corporate) and individual customers. The members of DST and DSA have individual monthly targets, which they have to achieve. And at the end of every month the good performer gets prizes, to motivate the members. Distributors: Distributers in Lucknow take products of Aircel from the down office of Reliance communication at Ratan Square in Hajratganj. And distribute to the retailers in Lucknow markets and in the outskirts of Lucknow. There are eight distributors in Lucknow cluster.

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Retailers: There are so many retailers in Lucknow market who sell Aircel Communication product in the market. So this is how Reliance communications products and services are reaching to the every part of Lucknow market and in the outskirts of Lucknow. Not only in distribution and sales reliance is also expanding its network day by day and it is now having full network coverage in all the high ways and villages.

Customer care services at Aircel Communication For aircel communications customers are assets. And Aircel is always ready to provide good services to its customers. Aircel communications owns a trained, well managed and 24 hour customer care center. There are toll free nos for the convenience of the customers. Have strong management information system. There are four software which are used by the customer care department, they are as follows: 1. ICCM (integrated credit control management). 2. Clarify customer portal. 3. Simplify 4. UCM These four software help the customer care to work efficiently. ICCM is used for billing and problem related to the billings it contains all the information about the customer. This software is only to get the information about the customer, no changes can be made in the customers account using this software.

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Clarify customer portal is the most important soft ware. This soft ware is used for changing the MDN (number) retention of old MDN to a new set, to Open and bar the incoming out going of customers, open and bar of STD and ISD of customers, activation of different tariff packs etc.

Simplify is a soft ware which is used for the purpose billing. This soft ware is for only get the information about the customer, no changes can be made in the customers account using this soft ware.

UCS again only one way information of call can be retrieve from this software and no changes can be made in customers account.

To provide instant solutions to the complains of customers reliance Uses FTR (first time resolution) system, in this system the customer gets the solution of his problem in just one visit or call to customer care. For every case of complain there is a minimum timing in which the problem get solved, at the time of entering the problem or complain of the customer the software gives the minimum timing that timing is communicated to the customer, after that timing the cross checking is done that whether problem is solved or not and if in case the problem could not be solved the customer care calls the customer and communicate for further timing from the customer for solving the problem.

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Project Profile TITLE Study of retailers perception towards aircel The study is totally based on market survey, why it is happen, what retailer feel about AIRCEL and what improvements they are demanding.

OBJECTIVE OF THE RESEARCH: The primary objective of the research is to understand, analyze and interpret the telecom market dynamics and its competitiveness in local telecom market, In local market there are six players in the market Reliance Communication, Airtel, Idea, Vodafone, BSNL and Tata Indicom. In the present scenario the competition among this player is very high, companies are attracting customers by offering new plans and cheaper call rates. So in this competitive scenario there are different factors which can give competitive advantage to the companies. Like customer care, network coverage and good communication with retailers. Reliance communication is no. 1 player in market in terms of postpaid services. The reason behind this success is the cheapest call rates good collection services, good value added services and good customer care services. Scope of study: The study shows the impact of different factors like network coverage, tariff plans, offers and relations with the retailers. The study pertains only to the retailers of the telecom sector The study also portrays how the retailers rank the six companies on the basis of different factors. Objectives of the research are:
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To conduct a survey and ascertain / identify various types of services which effect retailers satisfaction and there operations.

To determine and analyze the results of the survey along with the various relationships between factors.

To interact with the retailers formally and informally and ascertain their problems empathetically.

RESEARCH DESIGN: Exploratory research design was used for this project. The main purpose of this research is to interact with retailers and to know the satisfaction level by the quality of services being rendered by different telecom service providers. The major emphasis in this study is on discovering of ideas and insights.

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S-Strength

W-Weakness

-Cost advantage -Current leaders in quality service -Brand image -Network coverage -Aircels increased equity and market cap. O-Opportunity -New market -Low penetration level in rural markets. -Aircels market share increasing at other service provider expense. -Collaborative business needs to be explored

-Price pressures -Need for Government support -Awareness -Sales and Marketing -Network problems

T-Threats

-IT development -Market flexibility -Foreign investment -Global trends moving from GPS to WLL. -Lack of global parity in telecom tariff -Other competition

RESEARCH METHODOLOGY

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The methodology adopted for this project is exploratory in nature since there is no hypothesis that has to be tested. The conclusions have been drawn by exploratory research work. There have been two sources of information collected: a) Primary Sources I have met retailers of the Aircel of the company and have been able to get first hand information regarding the product, its features and the buying patterns of the product. Their input has been valuable. b) Secondary Sources Secondary source has played a vital role to play in this report. A good amount of data has been collected from various published articles and reports found in magazines and journals. Another vital source has been the Internet and particularly the companies own website. Research Type Data source Research instrument Type of question Sampling unit Sampling method Descriptive Primary Questionnaire Structured Customers Judgment

PRODUCT SCHEMES TARIFF STRUCTURE

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Prepaid Tariffs Aircel Prepaid Ready Cellular Card and Recharge Cards are available, all over the city at over retail outlets including 24- hour outlets. Aircel Prepaid Regular 225 Talk time-Rs.25 A-A Free call & SMS n (30 days Validity) Other call (STD Rs.50P/Min & Local Other Call 1P/2Sec.) Incoming Calls (Rs.) Free while in home network ISD Packs (Rs. /min) Rs.18 Pack (Validity 15 days) USA, Canada Rs.1.50/Min Rs.34 Pack (Validity 30 days) USA, Canada Rs.1.50/Min UAE, Saudi Arab, Yam an, Kuwait, Qatar Rs. 6.25/Min Nepal Rs.7/Min Rs.70 Pack (Validity 30 days) Malaysia & Singapore Rs.3/Min US & Canada Rs.1.5/Min Nepal Rs.7/Min UAE, Saudi Arab, Yam an, Kuwait, Qatar Rs. 6.25/Min Oman Rs.20/Min Sri Lanka Rs.5.50/Min China & South Korea Rs.4/Min US other Rs.5/Min

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 SMS Packs Rs.9 Pack (Validity 15 Days) 90 Local + National SMS Rs.27 Pack (Validity 30 Days) 500 Local + National SMS Rs.79 Pack (Validity 30 Days) Unlimited Local + National SMS 5 Ka Dum Rs.5 Pack (Validity Recharge Mid Night) Rs.4.5 TT, Local + STD Call + SMS Rs.50P

POCKET INTERNET CHARGES Charges are applicable depending on the contents download Astro 5

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Wallpaper [Link] True tones Mp3 tones Animation Videos Themes

15 15 20 20 15 30 50

Movies themes 30 Games 50/90/150

PI @ Rs. 14 -Unlimited browsing and download -Connectivity also on laptop/PC -Validity 3 days -Benefits Free wallpapers and game downloads worth Rs. 350

PI @ Rs. 98 -Unlimited browsing and download -Connectivity also on laptop/PC -Validity 30 days

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-Benefits Free wallpapers and game downloads worth Rs. 350

PI @ Rs. 251 -Unlimited browsing and download -Connectivity also on laptop/PC -Validity 90 days -Benefits Free wallpapers and game downloads worth Rs. 350 -Also 150 local Aircel to Aircel free for additional benefits and free contents benefits (any pack) worth Rs. 350 (10 wallpapers @ Rs. 15and 5 games) send SMS PI FREE to 5800000

MARKET SEGMENTATION Segmentation is beneficial because of better predictability of the target consumer group, minimization of risk exposure, better ability to fine-tune a product / service to the requirement of target buyer and the resultant ease in designing a proper designing marketing mix strategy In this case segmentation is on the bade of income. In evaluating different market segments the company looks at two factors. The overall attractiveness of the segments and the company's objectives & resources the present market for Cellular phones, pagers and conventional phones is as follows Premium Middle Economy
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Upper Lower Upper Lower Upper Lower Cellular Phones X X X - - Pager X X X X - Conventional Phones XXXXXMarket Segment Targeted TARGET MARKET SEGMENT Aircel has targeted the premium and upper middle class. The rationale behind it is that only those segments should be targeted who value time and have the paying capacity. It is also planning to target the business tourists during their stay in the capital. About 60% of the clientele are top executives of corporate houses. About 15% are foreign organizations and the rest are professionals and small businessmen. During the introduction stage there was intense pressure to get consumers across to hook up with their brand, because getting them to switch brand loyalty later would be hard. So far Aircel marketers have been concentrating totally on the business executive class but now that the basic viable volumes has been built up and prices have declined to a certain extent they are planning to venture further afield.

POSITIONING The product is sought to be positioned as business efficiency tool. A lifestyle revolution and a status symbol the emphasis is to remove misconception that the cell phone is an expensive means of communication and drive home the point that the cell phone is actually a day-to-day utility.

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PRODUCT POLICY AND PLANNING The product or service is the heart of the marketing mix. Without a product or a service customers needs cannot be satisfied. The basic product promise by Aircel is mobility. Aircel's main marketing strategy is to be a first mover all the time. It has recognized the significance of making the first move because in the field of Communication & Information Technology changes occur at a tremendous pace. Effective product segmentation has to be carried on continuously. Because basic services can be and will be copied and in time become expected component of the product. Aircel seeks to carry out this segmentation through provision of new information services and making new facilities available. The product policy and planning depends on the stage of the product life cycle. At present the cellular phone market has reached the maturity stage. Since, the premium segment is nearing saturation the company targeting the upper-middle and middle-middle class. In order to do so Aircel is trying to optimize the price performance package by offering suitable "product bundling". This involves the selection of the suitable hardware (handset) and its software (its services.) with reasonable price in order to deliver maximum price performance to its customers. In addition, it offers free Airtime services and other concessions to make the prices and thus the product more attractive. It has also opened a 24 hours customer service. Only price doesn't serve as an effective differentiator, value added services become the effective differentiator.

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RESEARCH INSTRUMENTS USED: Methods used under this kind of research design are: Developing plans for the research Drafting questionnaire Survey Analyzing and interpreting the results.

Here I have used method of research-based survey. The telecom retailers are my research subjects. The object of the survey is to obtain the insight into the relationship between the sales and services rendered by the companies. Advantages It is fast and easy to comprehend. It can get good result even with a small sample size. It gives the research the necessary flexibility to get a deeper understanding of the respondents. METHODS OF DATA COLLECTION Data collection used for the specific purpose of the research was first hand data called primary data. It is the first hand data, which is collected through direct involvement of both the parties. The method that was used for obtaining primary data was through questionnaires.

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SAMPLE DESIGN Sampling is done to figure out the parameters, which decide our sampling techniques and the sample size to be adopted. It is the process of selecting units from population of interest so that by studying the samples one can fairly generalize the results to the population from which the results were chosen. This would further help the whole research to reach the final solution. SAMPLE SIZE: 100 SAMPLING UNIT: Telecom retailers SAMPLING DESIGN: Non Probability Quota Sampling I have planned to do the research by personally visiting the retailers or through telephonic interview. These retailers have been picked up from the sample population from the prime locations in Lucknow telecom market. From the population I have chosen only those retailers who are selling the products of all the six companies, so that they can easily compare the companies with out being biased towards any single company.

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The scope of the study is restricted only to the major areas of Lucknow and does not include the outskirts. Responsive error ---- this arises when respondents are unwilling to listen or talk. Time was the major constraints in interviewing required retailers.

About the questionnaire: The questionnaire I have designed for the purpose of research contains fourteen objective questions. Each question has six options basically the name of the companies rendering services in Lucknow market. Through this questionnaire I tried to find out which is best in which field of telecomm service. So that I can know what retailers think about the companies and their services and I can easily find out the fields in which Aircel communication is doing well and in what area does aircel communication has to improve their services. It will also give the over all ranking of the companies in term of services in the local Lucknow market. I have chosen the retailers as my respondent because I wanted to compare the six companies. A customer can tell about the services of telecomm which he using but he may not know about the services or the weakness of other companies services. So it was better to ask retailers who are selling the products of the companies. After designing the questionnaire I got fourteen factors on which I tried to compare the six companies, the factors were related to the services, products, offers and promotion and promotional schemes. I have chosen the factors which are very important for a company to survive in this competitive telecom market. This research is not going to give me the market share of the companies, but the analysis of his research will tell the performance of the companies in the view of the retailers because what the retailers think they convey to the customer. And if the retailer is not satisfy with the services of any the company he will not ask customer to buy the services of that company.

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DATA TABULATION INTERPRETATION

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DATA TABULATION, INTERPRETATION & FINDINGS The fourteen factors on which I have compared the companies are: 1. Advertising Campaigns 2. Offer from the companies to the customers at the time of new connections. 3. Network Connectivity in Lucknow. 4. Offers to the existing customers. 5. Customer care. 6. Products and tariff plans. 7. Prepaid services. 8. Postpaid services. 9. Internet/ data card services. 10. Value added services (VAS). 11. Communication with retailers for new schemes and changes in schemes. 12. Profitability from the retailers point of view. 13. Demand in the market. 14. Response, for the requests of the customers and retailers.

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The over all tabulation of the questionnaire responses is as follows. Reliance Ad. Campaign Offer @ new Connections Connectivity Offers Customer care Products and tariff Prepaid Postpaid Internet data VAS Good Communications with retailers Profitability Demand Response Overall 32 30 20 397 15 27 35 397 22 12 5 178 10 13 30 243 8 3 0 41 13 15 10 144 100 100 100 Comm. 15 22 20 35 20 37 35 42 35 22 32 Airtel 27 20 37 20 40 15 37 20 42 37 25 Idea 17 20 5 17 5 27 12 12 2 10 12 Vodafone 33 15 25 10 32 8 13 18 0 13 23 Aircel 3 0 0 3 0 5 0 0 8 8 3 BSNL 5 23 13 15 3 8 3 8 13 10 5 Total 100 100 100 100 100 100 100 100 100 100 100

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1. Advertising campaigns:

Ranking: I. II. III. IV. V. VI. Vodafone Airtel Idea Reliance Aircel BSNL

Looking at the responses Vodafone is doing very well in advertising campaigns, Reliance stands at fourth position in advertising campaigns, it depicts that the reliance advertising is not as effective as Airtel or Vodafone. Reliance is far behind Vodafone in advertising campaigns, which shows its weakness.

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1. Network Connectivity in Lucknow

Ranking: I. II. III. IV. V. VI. Airtel Vodafone Aircel Reliance Idea BSNL Being good in connectivity is essential to survive in telecom sector, Aircel Communication uses GSM technology which gives better connectivity and better voice clarity comparing to the GSM technology. But still retailer thinks that Reliance network is not as good as Airtel and Vodafone.

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2. Offers to the existing customers

Ranking: I. II. III. IV. V. VI. Reliance Airtel Idea Aircel Vodafone BSNL Reliance stands at the first position in providing offers to the customers. Reliance keeps on launching new attractive offers time to time. In last two months reliance has launched five new offers on color mobiles of LG and Classic at the rates. No other company can offer mobile sets at such cheaper rates.

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3. Customer care.

Ranking: I. II. III. IV. V. VI. Airtel Aircel Reliance Idea Vodafone BSNL Customer care is a very important factor for any company in taking competitive advantage. Retailers think that Reliance is at the third position in customer care. Airtel got 40% of the votes from retailers. which show that retailers are well satisfied with Airtel customer care.

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4. Value added services (VAS)

Ranking: I. II. III. IV. V. VI. Aircel Vodafone Idea Reliance Tata indicom BSNL

In value added services Vodafone stands second and Aircel is again no. one in this segment. Both Aircel and Vodafone are providing excellent VAS but the target customer of Reliance and Aircel are different.

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5. Communication with retailers for new schemes and changes in schemes

Ranking: I. II. III. IV. V. VI. Aircel Airtel idea Reliance Vodafone BSNl I asked this question to the retailers to know which company is friendly with the retailers, since retailers play a very important role in increasing the sales of any company, and if a company is not communicating well with retailers about the changes in schemes and about new schemes. The retailer will communicate wrong or old scheme and call rates to customer which may alter the sales of that company..
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6. Profitability from the retailers point of view

Ranking: I. II. III. IV. V. VI. Aircel Airtel idea Reliance Vodafone BSNL Asking about which company is more profitable for retailers. The majority of the retailers think its Aircel. The reason behind asking this question was, retailers would promote the sales of that company more which is more profitable for them. Idea is the next more profitable company for retailers.

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Aircel com Vs Bharti Airtel Looking at the market share of the two companies Airtel has captured the largest segment of the market and Aircel is Fifth in terms of market share. My survey is also showing that Airtel is giving very tough competition to reliance in every segment.

The figure shows Aircel lacks in advertising campaigns, connectivity, customer care, Internet services and value added services. In other 9 factors Aircel doing well. Airtel is only snag in Anils ambition of being the no one in Indian telecom market. Airtel has a 62 million subscriber base; and Aircel has 31.02 million

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subscribers. What Airtel has managed to achieve in 12 years Aircel has aggressively managed to achieve somewhat similar level in just about five years of operations.

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Retailers-:

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FINDINGS

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FINDINGS Most of retailers think that the Aircel Communications Advertisement campaigns are not as effective as other companies. Most of the retailers prefer GSM in comparison of CDMA because GSM gives a huge choice of handsets. Aircel Communication is offering good schemes to attract new customers. Most of the retailers think that Aircel connectivity is not as good Airtel and Vodafone. Most of the retailers agree that Aircel is providing the best offers and tariff plans. According to the most of retailers no. one prepaid service provider is Airtel and Aircel stands second in prepaid services. According to most of the retailers Aircel is no. one post paid service provider. According to the retailers Airtel is no. one internet provider and Aircel stands at second position. In value added services Aircel stands behind Airtel. Most of the retailers think that Aircel has maintained strong relationship with them and communicate about new schemes very quickly. According to most of retailers Aircel is most profitable for them. According to the retailers Aircel has highest demand from customers. According to the most of the retailers Aircel do not responds quickly to retailers and to the customers request

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 Airtel is the main competitor for Aircel and doing even better than Aircel in some areas like customer care. Idea is gradually improving its market share and it can be a threat for Aircel.

CONCLUSION

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CONCLUSION This research on market competitiveness of Aircel in Lucknow telecom sector helps to analyze and understand the trends of telecom industry and the market position of Aircel Communications in Lucknow. It is an honest attempt conducted to understand the market complexities and the problems faced by the company. Telecom industry is growing very fast in India and so in Lucknow. Aircel is a major player of this industry and presently has 46 million subscriber base still it stand at second position after Airtel which has subscriber base of 62 million subscribers. The competition in telecom market is very high and each and every area of service matters equally. Aircel Communications has strongly positioned itself for accelerating market growth but now it is emphasizing to reach in the un-served market that are rural areas where it will get huge opportunity to flourish its business. Airtel and Vodafone being the strongest competitors, Aircel is required to work on its weaknesses and grab the opportunities beforehand to maintain and improve its market position in the telecom sector. The study reveals the weaknesses and strengths of Aircel communication. Aircel needed to improve its Customer care, network connectivity and offers to new connections. The study based on the several months of data, clearly brings out the need for ensuring effective interconnection between various operators in view of the rapid growth in the mobile customer base. The study further reveals, that to be able to cope up with this growing rate, without congestion in the network, there is an imperative need to drastically curtail the time needed for providing the interconnection or for meeting the augmentation requests.

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RECOMMENDATIONS

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RECOMMENDATIONS PRODUCT LINE AND ATTRIBUTES 1. Company should monitor and revive its product related features. 2. Company should adapt an innovative approach and always be ahead of its competitors. 3. Always look for latest technology, equipped with enhanced set of facilities 4. Regularly modify or replace the product in order to make a niche in the target segment. TARIFF PLANS 1. Company should make tariff plans simpler. TRAI has also its keen concern on the complexity of tariff plans which rather helping the retailers and customers they confuse them. 2. Company should categorize the tariff plans into three categories. Each category for an individual set of customers on the basis of there usage pattern. This will help them to identify the best suited tariff plan for his/her requirement. Following categories is suggested: a) Low budget users (L) b) Medium budget users (M) c) High budget users (H) Market expansion 1. Company should try to retain the present retailer base and look forward to unexplored markets. 2. Company should focus on those retailers, which are not giving huge business but have potential to do so. Aircel must take care of its advertising complains in Lucknow cluster.
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 The Customer Care services needed to be improved, as most of the retailers are not satisfied with it. Aircel must take care of the connectivity problems in the network. The Net connect service of Aircel still need better promotion activities as reliance still lacks behind in internet services. Value Added Services should be advertised keeping target customer in mind. And improvement in VAS is also required. Aircel must take care of requests of retailers and customer and should give quick response to the requests. Aircel must launch GSM service in the market to further increase its market share. Aircel must improve the quality of Classic mobiles as there are so many complain in the performance of Classic mobile sets. Aircel must make available its broadband services in all areas of Lucknow as it has a high demand from the customers. Aircel must take care of stock of the products which come under schemes for few days. Because generally such products run out of stock during the schemes period.

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Bibliography

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BIBLIOGRAPHY

Kotler. Phillip, Keller. Kevin, Marketing management, Prentice hall India, 12th edition, 2006, (102-103) [Link], Robert .s. shulmen, Marketing myths that are killing business, McGraw hill (New York), 4th edition, 1994, (213-215) Chrsto. f. lovelock , Jachen wirtz, Service marketing, Pearson education, 5th edition, 2004, (231-241) Chrsto. f. lovelock , Jachen wirtz, Service marketing, Pearson education, 5th edition, 2004, (231-241) Saxena rajan, Marketing management, Tata McGraw hill, 2nd edition, 2004, (55-67) [Link] , [Link], Business statistics, Pearson education, 2nd edition, 2001, (503-509)

REFERENCES COMPANY OVERVIEW [Link] [Link] http:[Link]/rcovlportal/[Link]

INDUSTRY OVERVIEW

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[Link]/trai/upload/tarifforders/54/[Link] [Link] COMPITITIVE ANALYSIS http.//[Link]/bottom/[Link] http.//[Link]/postpaid/talk_plans_upe.asp [Link] [Link] Research Methodology: [Link], Harper W. Boyd, Jr. Ralph Westfall, Stanley F. Stasch 4 Ps Business and marketing

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SAMPLE QUESTIONNAIRE Q1. Which company is best in terms of advertising campaigns in Lucknow region? 1. Reliance Communication 4. Vodafone 2. Airtel 5. Aircel 3. Idea 6. BSNL

Q2. Which company gives best offers at the time of new connections? 1. Reliance Communication 4. Vodafone 2. Airtel 5. Aircel 3. Idea 6. BSNL

Q3. Which one is the best service provider in terms of connectivity in Lucknow and outers of Lucknow ? 1. Reliance Communication 4. Vodafone 2. Airtel 5. Aircel 3. Idea 6. BSNL

Q4. Which company provides the best offers to the customers? 1. Reliance Communication 4. Vodafone 2. Airtel 5. Aircel 3. Idea 6. BSNL

Q5. Which company gives the best customer care services to the customers? 1. Reliance Communication 4. Vodafone 2. Airtel 5. Aircel 3. Idea 6. BSNL

Q6. Which company provides best products and tariff plans to the customers? 1. Reliance Communication 4. Vodafone 2. Airtel 5. Aircel 3. Idea 6. BSNL

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Q7. Which company is the best in providing prepaid services? 1. Reliance Communication 3. Idea 4. Vodafone BSNL Q8. Which company is the best in providing postpaid services? 1. Reliance Communication 3. Idea 4. Vodafone BSNL Q9. Which company is the best in providing internet/data card services? 1. Reliance Communication 3. Idea 4. Vodafone BSNL Q10. Which company provides the best value added services to the customers? 1. Reliance Communication 3. Idea 4. Vodafone BSNL Q11. Which company is the best in communicating the changes in schemes and new schemes to the retailers? 5. Aircel. 6. 2. Airtel 5. Aircel 6. 2. Airtel 5. Aircel 6. 2. Airtel 5. Aircel 6. 2. Airtel

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1. Reliance Communication 3. Idea 4. Vodafone BSNL

2. Airtel

5. Aircel

6.

Q12. Which company is most profitable from the retailers point of view? 1. Reliance Communication 4. Vodafone 2. Airtel 5. Aircel 3. Idea 6. BSNL

Q13. Which company has the highest demand from the customers? 1. Reliance Communication 4. Vodafone 2. Airtel 5. Aircel 3. Idea 6. BSNL

Q14. Which company gives the fastest response to the requests of customers and retailers? 1. Reliance Communication 4. Vodafone 2. Airtel 5. Aircel 3. Idea 6. BSNL

Thank you

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