CHAPTER-1 INTRODUCTION

INTRODUCTION: Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LG Electronics, South Korea. In India for a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.

One of the most formidable brands, LGEIL has an impressive portfolio of Consumer Electronics, Home Appliances, GSM mobile phones and IT products.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 after clearance from the Foreign Investment Promotion Board (FIPB).

The trend of beating industry norms started with the fastest ever-nationwide launch by LG in a period of 4 and 1/2 months with the commencement of operations in May 1997. LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Cores. This facility manufactured Color Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the year 2001, LG also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. The beginning of 2003

saw the roll out of the first locally manufactured Direct Cool Refrigerator from the plant at Greater Noida.

In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra that commences operations in October 2004. Covering over 50 acres, the facility manufactures LCD TV, GSM Phones, Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors.

Both the Indian manufacturing units has been designed with the latest technologies at par with international standards at South Korea and are one of the most Eco-friendly units amongst all LG manufacturing plants in the world.

LG has been able to craft out in ten years, a premium brand positioning in the Indian market and is today the most preferred brand in the segment.

The projects deal with the consumer satisfaction. The survey is conducted to know the satisfaction of the consumers who is having a Television of LG and other competitive brands TELEVISONS: A television is the product produced by the different companies. It is used to entertain us. And we can know more information. News and much more information by the news channels. There are so many models available in the LG Company. PLASMA TELEVISION LCD TELEVISION MARQUIS PLUS SOUND MASTER GOLDEN EYE The companies, which products televisions, they are LG BPL ONIDA SAMSUNG THOSHIBA OTHERS This project is done in regarding to the LG Colour television.

OBJECTIVES OF THE STUDY

The study is undertaken to analyze the customer perception towards LG colour television . a CTVs LGEIL. To ascertain the customers level of satisfaction with the product of To know the customer behavior of LG Colour Television. To know the most influencing factors in decision making to purchase

METHODOLOGY
Proper study is undertaken with the help of the primary data and secondary data collected from people who having a colour Television and related companies dealers and sales offices.

PRIMARY DATA:
Primary data is an evolution data, which do not exist prior to initiating an evolution study. The scheduled questionnaire was administered to a sample of 200 people who are having colour Televisions and their responses have been collected personally for analyzing the customer satisfaction of LGEIL Colour Televisions cities and villages.

SECONDARY DATA:
Secondary data is the data maintained by and organized for use in its normal course or operation and which can be used for evaluate purposes. The data such as address of consumers who has purchased the colour Television and other data from dealers of the brands. For analyzing the classification and tabulation were used. And graphs were also used.

LIMITATIONS OF THE STUDY

constraints. the whole market. the product. Considering me as a representative of LG consumers did not disclose the negative of LG consumers did not disclose the negative aspects of As the duration of the study was only 45 days it was not Only in Rangareddy district (Hyderabad, secundrabad) possible to cover a large sample size. selected for the survey. This sample may not be considered as the true study of The sample survey was not universal due to time and cost

HISTORY
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 after clearance from the Foreign Investment promotion Board 9FIPB). The tried of beating industry norms start4ed with the fastest ever-nationwide launch buy LG in a period of 4 and by months with the commencement of operations in may 1997. LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Cores. This facility manufactured colour Televisions, Washing Machines. Air-conditioners and Microwave ovens. During the year 2001, LG also commenced the Home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. The beginning of 2003 will see roll out of the first locally manufactured Direct Cool Refrigerator from the plant at Greater Noida. The greater Noida manufacturing unit line has been designed with the latest technology at par with international standards at Korea and is one of the most Eco-friendly units amongst all LG manufacturing plants in the world. LG has been able to craft out in five years, a premium brand positioning in the Indian market and is today the most preferred brand in the segment Various studies have shown that the consumer is well informed on the health awareness front. LG was one if the first companies who recognized the emerging change in consumer needs to differentiate their products on the basis of technology which appealed to the consumer on the basis of health benefits. Its vision was to become a Health partner for its

consumer worldwide and therefore formulated its corporate philosophy to make people lives better, covenanted and healthier. The CTV range offered by LG has Golden eye technology; which senses the light levels in the room and adjusts the picture to make it more comfortable for the eyes. The entire range of LG air-conditioners has Health Air System, which preserve the nutrition in food and washing machines have Fabric are System, which takes the health factor down to ones clothes. All the products offered by the company have unique technologies, developed by its R&D departments that give customers a healthier environment to live-in. The year 2001 witnessed LG becoming the fastest growing company in the consumer electronics, home appliances and computer peripherals industry. The company had till the month of October 2001 achieved a cumulative turnover of Rs 5000 Cores in India since its inception in 1997, making it the fastest ever Rs 5000 Cores clocked by any company in the Indian consumer electronics and appliances industry. Having achieved this milestone, LG achieved another benchmark with the first ever sales of One Lakh ACs (Windows and splits in a calendar year. LG is poised to surpass its turnover target of Rs 2700 Cores this year and clock a turnover of Rs 3000 Cores. This year, LG has emerged as the leader in Colour Televisions having set the sales target of one million units of color Television for 2002; LG has already achieved the one million mark in the month ahead of its target. LG Electronics India is the fastest growing company in the consumer electronics, home appliances and computer peripherals industry today. LG Electronics is continually providing superior technology products & value for money to over 50 lakh households in India.

CHAPTER-2 COMPANY PROFILE

10

LG ELECTRONICS NO1 HOME ELECTRONICS IN INDIA

Armed with fully localized marketing activities and had been operated for only 3 years. LG surpassed all local. Well known Foreign brands as SONY and succeed ed in securing leading positioning the market holding to the top market 5 share in four products such as Refrigerators (37%), large volume washing machines (35%), hone air Conditioners (35%), golden eye model color televisions (45%) and Has recorded us $ 228 million in local sales. An ordinary profit of US $ 13 million. LGEIL has also announced an accelerated thrust on IT line of Products for the year, including monitors in India and note bookcase, LCD TV monitors and finger print monitors etc. sales Contribution from IT line is expected to get doubled from current 10%To 20%.

IT INITIATIVES FOR 2003:

LG electronics has achieve its targeted turnover of Rs 2 billion from its IT range of products in 2000 and Rs 5 billion in 2001. Compared to an industry LGAR of 45%, LG has a growth of 100% over last year. It may increase its market share in the PC monitor segment from 24% in 2000 to 31% in 2001.

11

% CONTRIBUTION BY PRODUCT CATEGORY TO TOTAL TURNOVER: PRODUCT CATEGORY Consumer electronics Home appliances IT port folio 200 6 40% 39% 30% 200 7 42% 42% 40% 200 8 39% 44% 45% 200 9 40% 46% 51% 2010 38% 41% 48%

GLOBALISATION:
70% of its total revenues are from overseas. geographical sites all over the world. 54 subsidiaries carry out manufacturing. Sales and marketing, R&D, customers servicing in key

CREATING VALUE FOR THE CUSTOMERS

Our purpose is to create value for the customers in everything we do. In doing so, LGEIL will naturally innovate and develop the products and services to meet our goals of providing the outmost value for the customers.

CREATING VALUE FOR THE PEOPLE

LGEIL extends a warm hand to contribute to the world community to touch the hearts of the customers, friends, shareholders employees, partner and subsidiaries at home and abroad. We create value and help people realize their dreams of a better life.

12

LGEIL-STATUS
Started in 1997 Factory Established in APRIL, 1998

GROWTH
2006: Rs 8300 crores 2007: Rs 8326 crores 2008: Rs 9012 crores 2009: Rs 10730 crores 2010: Rs 11500 crores

ORGANIZATION CHART:
LG electronics managing director-Mr. K.R. KIM (kwang-ro Kim) Rajiv karwal-vice president (sales and marketing)

Mr. Ajay kapil has spent 7 years with gold star in several companies in marketing and sales division. He was also a prominent member of the LG-birla joint venture The LG electronics man of the year 1999, Ajay kapila. 36, has been with LGEIL since its inception in 1997. He was an integral part in the development of the strategy framework for LG electronics in India even before the company received its FIPB approval. He began with lags the deputy general managersales and with in a very short time. He moved on from being a sales manager to the vice president. Mr. kapila bring with him 14 years of rich experience of which he has spent 10 years with the consumer electronics and home appliances industry.

13

SALES AND MARKET SHARE:

LG achieved CTV growth of 38 percent in the CTV segment for the year 2001 and has emerged amongst the top three CTV brands in the industry. It has enhanced its market share in the CTV category from 8 percent last year to 10 percent in the current year. In the air conditioner segment, LGis the market leader with 30 percent share in the market. The company recorded a growth of 110 percent for the year. LG is also the marked leader in the Microwave category, cocking a In the frost free Refrigerator segment LG recorded a growth of 57 growth of 114 percent for the said period percent over the last year while ion fully automatic washing machine segment, LG recorded a growth of 72 percent. While the consumer electronics and home appliances industry growth rate has been approximately 8-10 percent in 2001. LG electron has grown by a phenomenal 80 percent.

PRODUCTS RANGE AND MARKET SHARE COLOUR TV:

As per ASCON (Association council of confederation of Indian industry), 100 out of 125 industries surveyed posted moderate growth rate to high growth rate during FY 2001, while the consumer durable industry registered over 20% growth. The sales of CTV from 1988 to 1999has increased from 1.3mn units to 4.4mn units and the market share of LG CTV in comparing with other brands is 11% (FY 2000).

14

When first launched in India, did not get enthusiastic response. Because its not Indian industry. Basically Korean industry in Korea But after one year sales is increased and also best competitor to the market. In this LG co products to introducer mainly electronic goods. In that special brand is CTV. In this company CTV is very good features and also very good clarity, sound and so on.

LG CO. Sales and market share compare to others COMPANY MARKET SHARE
LG 35% BPL 19.9& ONIDA 18.2% SAMSUNG 18.2% AKAI 9.1% OTHERS 14.5% It has planed to gold KG health waves scholarship in collaboration with Delhi pusa institute of hotel management. it will award a scholarship or Rs. 25000/- to deserving students. The company has introduced multi lingual cookery programs in VCDS that will be available Hindi, MARATHI, BENGALI, GUJRATI, TAMIL, KANNADA, MALAYALA, and AND TELUGU. 16000 10000 20000 20000 21000 23000

SALES UNITS

15

PRODUCT PROFILE

16

PRODUCT PROFILE
LG EIL PRODUCTS
Colour television constitutes the core of the LGEIL product portfolio in India/ The company drops to gain more than 20.9% market share in India in colour television.

MARKETING STRATEGIES
To achieve the desired target, the companies have formulated various marketing strategies to meet their specific targets. Each player may have a unique set of strengths and weaknesses. The company will have to check different marketing strategies based on a systemic study of the underlying opportunities in the light of exiting strengths and barriers. While some have concentrated on the price cutting brand building, some have looked at improving distribution, Quality, perception, product competitiveness etc., LG electronics rightly understood the consumer motivation to create magnetic products, price them strategically position them sharply and keep making the magnetism more potent. Having understood the finer differences in consumer motivations it opted for sharp arrow reasons to buy differentiation over the blanket- all approach taken by most of the other players LGs strategy is to make their dealers its partners. The company believes that its future lies in e-commerce the objective is to have at least one million hits on their website in 2000 and develop 4000 internet dealers in FY2002 in additions to the exiting 3000 dealers nationwide. LG is the first company to offer consumers electronics on its Webster; LG offers attractive online financing options. The companys AD spent has increased from Rs. 240mn (FY1997) to Rs.700mn year (FY2002) and this year Rs. 800mn (FY2003). The companies to extend their reach.

17

RURAL MARKETING STRATEGIES

LG India has also been taking a slew of initiatives as a part of Corporate Social Responsibility. LGEIL is proud to have adopted about 24 villages around our Greater Noida facility. LG extends Free Medical Care, which comprises of free check ups and a free distribution on of medicines on a daily basis. LGEIL is also generating self-employment opportunities for the people in the form of tailoring, knitting etc. in addition to all this, LG also sends veterinary doctors regularly to these villages. Besides all this, LG India is one of the very few companies in the country that has an internal Energy, Environment, Safety and Health Department. This function caters to activities like Energy Conservation, Environmental Issues, Work Place Fire and Safety as well as Occupational Health for the benefit of the employees.

BUSINESS STRATEGY: MARKETING:

Marketing strategies are largely shaped by number of factors that include: Penetration levels of products Position of market share of company Competitors strategies Changes in the consumer buying behavior Changes in consum4er perceived needs Changes in technology

18

A company used and highly successful marketing strategy is to make available to consumers such products and services features that mark them as different from the rest. LG strategy includes developing non-traditional channels of selling even while it continues to strength then it retail sales net work.

Lg plans for F.y 01 are :

The year 2001 witnessed LG becoming the fastest growing company in the consumer electronics, home appliances and computer peripherals industry. The company had till the month of October 2001 achieved a cumulative turnover of Rs 5000 Crores in India since its inception in 1997, making it the fastest ever Rs 5000 Crores clocked by any company in the Indian consumer electronics and home appliances industry. Having achieved this milestone, LG achieved another benchmark with the first ever sales of One Lakh ACs (Windows and Splits) in a calendar year

LGs: Sport marketing and advertising

LG spiced out three new contests to create world cup excitement. In an initive aimed at enhancing the consumer involvement with the brand LG during the world cup 2003 LG electronics India pvt. In April. LG was the official supplier of consumer electronics and home appliances, CD-ROMs handheld PCs and monitors for the world cup 2003, and ICC championship trophy is also sponsored by LG. it also sponsored the recent ICC world 2003 in south Africa. And also recent India and Pakistan cricket matches also sponsored by in this company.

19

2. Customers services:
LG electronics has decided to give a strong push to strengthing it service network. It intends to increase the number of service points from 65 to 100. a string of consumer promos like free service weeks. Annual maintenance plan, loyality programs, special offers to previous buyers and honeymoon packages for newly wedded couples are in the pipeline.

3.PRICING:
With prices touching an all time low in FY 2002 and with new capacities coming up the trend is expected to continue penetration pricing has been adopted by LG.The strategy is to keep entry-level prices in order to actove demand.

DISTRIBUTION:
The trend of beating industry norms started with the fastest ever-nationwide launch by LG in a period of 4 and 1/2 months with the commencement of operations in May 1997. LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores. This facility manufactured Colour Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the year 2001, LG also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. The beginning of 2003 saw the roll out of the first locally manufactured Direct Cool Refrigerator from the plant at Greater Noida.

20

COLOUR TELEVISON MODELS:

Models Description LCD TV, 23 inch, HDTV Television, Resolution: 1366 x 768 pixels, Brightness: 450 cd/m LG 23LS7D LCD TV, 26 inch, HDTV Television, Resolution: 1366 x 768 pixels, Brightness: 500 cd/m LG 26LC7DC LCD TV, 32 inch, HDTV Television, Resolution: 1366 x 768 pixels, Brightness: 500 cd/m LG 32LC7DC LCD TV, 37 inch, HDTV Television, Resolution: 1366 x 768 pixels, Brightness: 500 cd/m LG 37LC7D LCD TV, 42 inch, HDTV Television, Resolution: 1366 x 768 pixels, Brightness: 450 cd/m LG 42LC7D LCD TV, 47 inch, HDTV Television, Resolution: 1920 x 1080 pixels, Brightness: 500 cd/m
21

LG 47LC7DF

PLASMA MODEL TELEVISIONS

Plasma TV, 26 inch, HDTV Television, Resolution: 1366 x 768 pixels, Brightness: 500 cd/m
LG 26PC7DC

Plasma TV, 32 inch, HDTV Television, Resolution: 1366 x 768 pixels, Brightness: 500 cd/m
LG 32PC7D

Plasma TV, 50 inch, HDTV Television, Resolution: 1366 x 768 pixels, Brightness: 1500 cd/m
LG 50PC5D

Plasma TV, 47 inch, HDTV-Ready Television, Resolution: 1024 x 768 pixels, Brightness: 1500 cd/m
LG 47PC5D

Plasma TV, 60 inch, HDTV Television, Resolution: 1920 x 1080 pixels, Brightness: 1000 cd/m,
LG 60PY3D

Plasma TV, 42 inch, HDTV Television, Resolution: 1024 x 768 pixels, Brightness: 1500 cd/m,
LG 42PC5DC

22

PLASMA MODEL TELEVISION

MODEL NO. 71PY10 RT-60PY10 50-PX4R

DESCRIPTIO LARGEST HD READY X-STUDIO

23

CHAPTER-3 ANALYSIS AND INTERPRETATION

24

1. table.

When asked about various brands of colour televisions that are in their

mind the replied in the following way. The results were given in the following

TABLE # 1
BRANDS LG SONY SAMSUNG ONIDA OTHERS RESPONDENTS 34 8 11 6 1 60 PERCENTAGE 56.66 13.33 18.33 10.33 1.66 100.00

INTERPRETATION:
It can be inferred from the above table that 56.66 percent respondent recall LG colour televisions when asked to recall various brands of televisions. This is followed by Samsung with 18.33% percent and BPL with 13.33 and it is followed by onida With 10 percent and others with 1.66 percent.

GRAPH SHOWING VARIOUS BRAND PERFORMANCE BY THE RESPONDENTS

TABLE #1
60

50

40 RESPONDENTS%

30

RESPONDENTS PERCENTAGE

20

10

0 LG BPL SAMSUNG PRODUCTS ONIDA OTHERS

2.

When they were asked about opinion on price of LG colour televisions.

the respondents are given in that opinion following table 25

TABLE # 2
OPENIONS Very high High No difference Low RESPONDENTS 6 10 27 17 60 PERCENTAGE 10.00 16.00 45.00 28.33 100.00

INTERPRETATION:
The above table shows the opinion on price in that way many of the respondents (45%) are told that no difference to other company televisions. And next followed by low price (28.33) to compare to other company colour televisions.

GRAPH GIVING VARIOUS PRODUCTS OWNED BY THE RESPONDENTS

TABLE #3
50 45 40 35 RESPONDENTS% 30 25 20 15 10 5 0 Very high High PRODUCTS No difference low RESPONDENTS PERCENTAGE

TABLE # 3

26

3. table

Factors to the survey the purchase of LG colour television set below

Reasons Model Price Advertisement Marketing

respondents 14 12 7 27 60

percentage 23.33 20.00 11.66 45.00 100.00

INTERPRETATION;
According to the survey the main factor influencing to purchase of LG colour television. And followed by model is 23.33 percentage, price is 20.00 percentage and after that follows publicity is 11.33% as follows.

THE GRAPH SHOWING RESPONDENTS OPINION ON PRICE BASIS

TABLE #4
50 45 40 35 30 25 20 15 10 5 0 Model Price REASONS Publicity features RESPONDENTS PERCENTAGE

TABLE # 4

27

5. When asked to opinion of the respondents to who is influenced to purchase this brand given below table? OPINION ON Dealers Friends Relatives Self interest RESPONDENTS 12 7 6 35 60 PERCENTAGE 20.00 11.66 10.00 58.33 100.00

INTERPRETATION:
Those consumers who purchased LG CTVs suggested that are self interest are 58.33 percent and then those consumers who are known as suggested by dealers are 20.00 percent and followed by friends and relations.

WHOINFLUENCED YOU TO PURCHASE THE LG COLOUR TV

TABLE 3 5
70

60

50

40

30

20

10

0 Dealers Friends RESPONDENTS relatiopnships PERCENTAGE self interst

TABLE # 5
When they were asked about the purpose in this LG ctv going below 28

Opinion on Entertainment Education Sports Others

respondents 48 3 9 0 60

percentage 80.00 5.00 15.00 0.00 100.00

INTERPRETATION;
When they asked to the consumers to sell about opinions on the selecting only in this brand. That are declared to many of the consumers are told that entertainment (80%) to use. and follows sports (15%). Education (5%).

THE GRAPH SHOWING RESPONDENTS OPINION ON PRICE BASIS

TABLE #6
90

80

70

60

50

40

30

20

10

0 Entertainment Education RESPONDENTS Sports PERCENTAGE Others

TABLE #6
How is LG colour television clarity and sound system compared to other. The followed data is declared;

29

Opinions Very good Good Not so good

respondents 19 36 5 60

percentage 31.66 60.00 8.33 100.00

INTERPRETATION:
After purchase to the LG CTV opinions on also sound system to asked that compare to other. The consumer are said above table is displayed. And many of the consumers are good (60%). And following 31.66% members are told that system is very good (60%). And following 31.66% members are told that system is very good. Some members are not so good (8.33%)

FOLLOWING GRAPH SHOWING INFORMATION OF OPINION ON CLARITY AND SOUND SYSTEM

TABLE #7
70

60

50

40

30

20

10

0 Very good RESPO NDENTS G ood PERC ENTAGE Not so good

TABLE # 7
8. What is the reason for choosing particularly of the brand? As follows REASON RESPONDENTS PERCENTAGE

30

Quality Price Features others

12 12 36 0 60

20.00 20.00 60.00 0.00 100.00

INTERPRETATION:
The above table displayed on particularly in this brand select as on many of the consumers are tell about features is 60%. Quality. Price as 20% as on.

FOLLOWING GRAPH SHOWING INFORMATION ON QUALITY PRICE FEATURE AND OTHERS

T B E# 8 A L
7 0

6 0

5 0

4 0

3 0

2 0

1 0

0 Qa u lity P e ric RSODNS EP NE T F a re e tu s PR E T G E CNA E o e th rs

TABLE # 8
Which particular media do you think is effectively spreading the television market; as following table is display?

31

OPINIONS Electronics Print media Sales persons dealers

RESPONDENTS 26 22 8 4 60

PERCENTAGE 43.33 36.33 13.33 6.66 100.00

INTERPRETATION;
The above table displays many of the consumers are said to use electronic media is 43.33%. And after print media is 36.66, after that used sales person and dealers.

FOLLOWING GRAPH SHOWING INFORMATION OF OPINIONS RESPONDENTS AND PERCENTAGE

TABLE #9
50 45 40 35 30 25 20 15 10 5 0 Electronics Print media RESPONDENTS Sales persons PERCENTAGE dealers

TABLE # 9
When collected the opinion to the consumers to ask how do you state in this LG colour television set. As following below table

32

REASONS Technically superior Reliable Value of money

RESPONDENTS 34 8 18 60

PERCENTAGE 56.66 13.33 30.00 100.00

INTERPRETATION;
By absorbing the data collected from the 60 consumers of LG colour televisions owners , we are coming to know that 56.66 percent of the consumers said technically superior and remain consumers are value of money of money is 30% and reliable is 13.33 percent consumers.

STATEMENT ON LG COLOUR TELEVISION

T B E#1 AL 1
6 0

5 0

4 0

3 0

2 0

1 0

0 T c n a s p rio e h ic lly u e r RS O DNS EP NE T R lia le e b PRE T G E C NA E V lu o m n y a e f oe

TABLE # 10
Recommendation of LG colour televisions to others; as follows;

OPINIONS YES NO

RESPONDENTS 48 12 60 33

PERCENTAGE 80.00 20.00 100.00

INTERPRETATION;
Survey reports reveals that 80% of consumers are recommending motivating to buy LG CTV. In addition 20% consumers are not recommending to others.

GRAPH RECOMONDATION OF LG COLOUR TELEVISION TO OTHERS:

TABLE # 12
90

80

70

60

50

40

30

20

10

0 YES R ESPO NDENTS PERCENTAGE N O

TABLE # 11
When they were asked that they are satisfied with the finance option provided by KG towards the television the following drawn and tabulated below. OPINION YES NO RESPONDENTS 21 39 60 PERCENTAGE 35.00 65.00 100.00

34

INTERPRETATION;
By the above table we can conclude that 35.00 percent of people have satisfied with financial options provided for the colour television and 65 percent of people have not satisfied with financial options provided for the colour television.

GRAPH FINANCE SERVICES PROVIDED AT BELOW LEVEL

table# 13
70

60

50

40

30

20

10

0 YES R ESPO D N ENTS PERC TAG EN E N O

TABLE # 12
When they were asked to the satisfaction on the warranty period of in this product in the company. As follows OPINION YES NO RESPONDENTS 20 40 35 PERCENTAGE 33.33 66.66

60

100.00

INTERPRETATION:
According to the survey reports, the satisfied consumers by warranty period are 33.33 percent and UN satisfied consumers by the warranty period is 66.66 percent.

THE BELOW GRAPH SHOWING WARRANTY PERIOD BY THE COMPANY

T B E31 AL 4
7 0

GIVEN

6 0

5 0

4 0

3 0

2 0

1 0

0 YS E RS O DNS EP NET PRETG E CNA E N O

TABLE # 13
When were asked to the opinions on the models on this company colour televisions. They results as follows; OPINIONS Good Average Bad RESPONDENTS 45 9 6 PERCENTAGE 75.00 15.00 10.00

36

60

100.00

INTERPRETATION;
The above tables displayed on on the models on the LG colour televisions are most of the consumers are told that is 85% of consumers are good models and another 15% consumers said average models.

GRAPH CUSTOMERS OPINIONS ON LG COLOUR TELEVISION MODELS

TABLE # 15
90

80

70

60

50

40

30

20

10

0 Good models RESPONDENTS PERCENTAGE Average models

TABLE # 14
When they were asked about the satisfaction about the satisfaction level by the product that they owned. The results were given in below table; LEVEL OF SATISFACTION Very much satisfied Satisfied Not satisfied RESPONDENTS 36 14 10 PERCENTAGE 60.00 23.33 16.66

37

60

100.00

INTERPRETATION;
From the above table we can inferred that 60.00 percent of respondents are very much satisfied with the model they owed and 23.33 percent of the people are satisfied by the product and 16.66 percent of people are not satisfied by the owned product

GRAPH SHOWING THE FEELING OF RESPONDENTS TOWARDS LG COLOUR TELEVISION PERFORMANCE:

T B E#1 AL 6
7 0

6 0

5 0

4 0

3 0

2 0

1 0

0 V ry m c s tis d e u h a fie s tis d a fie R S O D NS EP NE T PRE TG E CNA E N t s tis d o a fie

38

CHAPTER-4 CONCLUSIONS AND SUGGESTIONS

CONCLUSIONS

1. 2.

Nearly half of the respondents are satisfied by the features 85% of respondents are satisfied to the models in the LG colour

televisions 3. 4. many of the respondents are LG CTV;s recommended to other Most of the respondents are said to develop the dealerships and media.

39

5. 6.

many of the consumers said to increase the warranty time period Most of the respondents are said that develop the print media and also

sales persons.

SUGGESTIONS
1. 2. 3. 4. 5. 6. Adjust to the sound systems. (base is high) It is better to increase the warranty period. Develop the dealership qualities. And all electronic goods are produced. Mainly features are good except sound systems. To offer the coupons system and schemes are to be developed. 40

7. 8.

Create a transmit to rural areas. They should improve after sales services in order to facilitate the

customers.

FINDINGS
LG electronics Pvt Ltd occupies the incomparable highest market

share. The distribution channel is effective in LG Electronics products Majority of the retailers are satisfied with supply
Majority of the retailers are not satisfied with replacement policy and

promotion schemes of LG Electronics Majority of the retailers preferring for offers.

41

 We have identified and created 100 new outlets for LG Electronics

42

CHAPTER-5 APPENDIX

BIBLIOGRAPHY
TEXT AND REFERANCE
S.NO Name of

Name of the Bank

Marketing Management

Edition/year

the author 1
Philip kotler

Name of publication
Prentieehall in New Delhi

8th1999

43

2 3

Suil chopra Philip kotler

Supplychine Management Principles of Management

3rd 2008
11th 2006

Person Education in New Delhi Person Education in New Delhi

Web Sites:
www.lgindia.com www.lgelectronics.com www.lgctvs.com

Magazines:
business World Business India Business Today

News Papers:
The Hindu Times of India Economic Times Business Line

QUESTIONNAIRE
Particulars about respondents Name Occupation Address Gender : : : ;

44

1) When you think of colour television which brands come to your mind? a) LG b) SONY c) SAMSUNG d) ONIDA d) OTHERS

2). what is your opinion on price of LG TVs compared to Others. a) Very high b) high c) no difference d) low

3). who has influenced to you to purchase LG CTV a) Model b) price c)Advertisement d) marketing 4). who has influenced you to purchase that particular brand. a) Dealers b) friends c) relatives d) self interest 5). what is the purpose of purchasing LG CTV a) Entertainment b) Education c) sports d) others 6). How is LG CTV; s clarity and sound compared to other. a) Very good b) good c) not so good

7). what is the reason for choosing particularly of this brand. a) Quality b) price c) features d) others

8). which particular media do you think is effectively spreading the Television market a) Electronic media b) print media c) sales persons d) dealers

9), do you recommend LG CTV to others a) Yes b) no

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10) Are you satisfied with the finance services provided? a) Yes b) no 11) Are you satisfied the warranty period provided by the company? a) Yes b) no 12) How are LG CTV s a) Good 13) b) average c)bad What do you want from the LG Co...? a) Produced less price products b) All electronic goods are to be produced c) Develop the dealerships 14). Are you satisfied with the performance of LG CTV a) Very much satisfied b) satisfied c) not satisfied

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