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Gordon Model

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Q1.

If ke = 11% and E= Rs.15 calculate the stock value of swan Ltd. For (i) r=12% (ii) r=11% (iii) r=10% for the various levels of the D/P ratios.
D/P Ratio (1-b) Retention Ratio

A B C D

10% 20% 30% 40%

90% 80% 70% 60%

50%

50%

Solution:

E (1 b) P ke br
Share Price
Earnings per share Retention ratio Dividend pay-out ratio Cost of equity capital

P
E b (1-b) Ke

=
= = = =

br

growth rate (g) in the rate of return on investment


g=b*r

i.

r>ke (r = 12%, ke=11%) a. D/P ratio b g = = = 10% 90% br = 0.90*0.12 = 0.108

P = 15(1-0.9) / 0.11-0.108 = Rs.750

b. D/P ratio b g

= = =

20% 80% br = 0.80*0.12 = 0.096

P = 15(1-0.8) / 0.11-0.096

= Rs.214.28

D/P Ratio

r=12%

r=11%

r=10%

A B C D E

10% 20% 30% 40% 50%

90% Rs.750 80% Rs.214.28 70% Rs.173.08 60% Rs.158 50% Rs.150

Rs.136.36 Rs.75 Rs.136.36 Rs.100 Rs.136.36 Rs.112.5 Rs.136.36 Rs.120 Rs.136.36 Rs.125

Interpretation:

The above illustration explains the relevance of dividends as given by the Gordons Model. In the given three situations, the firms share value is positively correlated with the pay-out ratio when r< ke and decreases with an increase in the pay-out ratio when r>ke. Thus, firms with a rate of return greater than the cost of capital should have a higher retention ratio and those firms which have a rate of return less than the cost of capital should have a lower retention ration. The dividend policy of firms which have a rate of return equal to the cost capital will, however, not have any impact on its share value.

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