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Consumer Satisfaction Survey of Nokia Mobile Phones

This document summarizes a consumer satisfaction survey conducted on Nokia multimedia mobile phones in Moradabad, India. The objectives of the study were to assess consumer satisfaction levels with Nokia phones and identify the most satisfactory features. A questionnaire was used to collect primary data on consumer satisfaction with price, advertisements, features, audio output, software compatibility, memory, camera/video quality, battery backup, and service center support. Descriptive research methodology was employed with no control over variables. The hypotheses were that consumers are satisfied with Nokia phones and most respondents use Nokia multimedia phones.

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2K views9 pages

Consumer Satisfaction Survey of Nokia Mobile Phones

This document summarizes a consumer satisfaction survey conducted on Nokia multimedia mobile phones in Moradabad, India. The objectives of the study were to assess consumer satisfaction levels with Nokia phones and identify the most satisfactory features. A questionnaire was used to collect primary data on consumer satisfaction with price, advertisements, features, audio output, software compatibility, memory, camera/video quality, battery backup, and service center support. Descriptive research methodology was employed with no control over variables. The hypotheses were that consumers are satisfied with Nokia phones and most respondents use Nokia multimedia phones.

Uploaded by

Ehte Cool
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Consumer Satisfaction Survey

Nokia Multimedia mobile phones In Moradabad


Submitted by :-MOHD.ETESHAM R0912011179 BBA V SEM INTERNATIONAL BUSINESS

Introduction
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia manufactures mobile electronic devices, mostly mobile telephones. Nokia has played a pioneering role in the growth of cellular technology in India. Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata,Jaipur,Lucknow,Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. Nokia has 132,000 employees in 120 countries, sales in more than 150 countries

Company profile
Company type Industry Founded Founders Headquarters Key people :- multinational corporation :-Telecommunication :-Finland, Russian Empire (1865) :-Fredrik Idestam, Leo Michelin :-Finland, European Union :-Jorma Ollila (Chairman), Stephen Elop (President & CEO) :- Mobile phones Smartphones Mobile computers :-42.45 billion (2010) :-132,430 (end 2010)

Products

Revenue Employees

website

:- Nokia.com

Objective of the study


To study the satisfaction level of consumers towards the NOKIA Mobile in Moradabad. To know the most satisfactory feature of nokia mobile phones.

Literature review
A news article in The Times Of India Title :-Nokia tops Smartphone sales in India: Report Published on :-24-jan-2012 Total mobile handset shipments in India touched nearly 166 million units during the first eleven months of the 2011 calendar year, with Finnish handset maker Nokia accounting for a 30.7 per cent slice of the market.

Research methodology
Descriptive research :-Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The main characteristic of this method is that the researcher has no control over the variables. Primary data collection :- in this research questionnaire method of data collection will be used which is one of the best method of primary data collection.

Hypotheses
Consumers are satisfied with nokia mobile phones. Most of the respondents are using nokias multimedia mobile phones.

Questionnaire
Q. Age? 1. Below 20 ( ) 2. 21-30 ( ) 3.31-40 ( ) 4. 41-50 ( ) 5. More than 50 ( ) Q.Your education qualification? 1. Primary ( ) 2. Secondary ( ) 3... Graduate ( ) 4. Post graduate ( ) Q2.Are you satisfied with price of Nokia phone? 1.High satisfied ( ) 2. Satisfied ( ) 3. Neither satisfied nor dissatisfied ( ) 4. Dissatisfied ( ) 5. Highly dissatisfied ( ) Q3. Are you satisfied with Advertisements of Nokia phone? 1. High satisfied ( ) 2. Satisfied ( ) 3. Neither satisfied nor dissatisfied ( ) 4. Dissatisfied ( ) 5. Highly dissatisfied ( ) Q4. Are you satisfied with Features of Nokia phone? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( ) Q5. Are you satisfied with Audio output? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )

Q6. Are you satisfied with Software compatibility? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )
Q7. Are you satisfied with Built in memory? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( ) Q8. Are you satisfied with Camera/video quality? 1. .High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( ) Q09. Are you satisfied with Battery backup? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( ) Q10. Are you satisfied with its services provided by Nokia service center? 1. High satisfied ( ) 2. Satisfied ( ) 3.Not satisfied ( )

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