Introduction To Business (MGT153)
Prepared by: Ms. Sabariah Begum bt Chik (UiTM Dungun)
GROUP ASSIGNMENT
Students are required to form groups consisting 4 or 5 members per group.
Brainstorming session should be conducted by each group to consider several
business ideas. One idea need to be chose and a business plan should be prepared.
The plan/proposal should include the following elements:
1. Cover letter
2. Cover page
3. Table of contents
4. Executive summary
5. Main body
a. Introduction
i. What is the name of the company?
ii. To whom the business plan is prepared?
iii. Who are the owners or partners of the company?
iv. What is the correspondence address?
b. Purpose of business plan
i. Why the business plan is prepared?
ii. Is the purpose to get financing?
iii. Who asked for the financing?
iv. How much financing is needed?
c. Company background
i. What is the main product; good or services, the company is
planning to offer?
ii. What are the main characteristics of the product?
iii. What form the business is?
Introduction To Business (MGT153)
iv. Why the form is preferable?
d. Business location
i. Where is the location of the shop/factory?
ii. Why the location has been chosen?
e. Organizational plan
• Who are the key members of the management team?
• Do owners/partners have relevant experiences to the
proposed project?
• Organization chart
f. Marketing plan
i. Product
• What products the company is planning to offer?
• What are the unique/special characteristics of the
products?
ii. Market
• Who are the customers of the company
• What market segment are these customers in?
iii. Competitors
• Who are the major competitors?
• Where are the competitors?
• What are the weaknesses and strength of the major
competitor?
iv. Price
• What price to charge for the product?
Introduction To Business (MGT153)
• Is the price competitive?
• Why customers willing to pay for the price?
v. Promotion
• What promotional strategy to be adopted?
• Why the company plans to adopt the strategy?
vi. Place
• How the company will market the product?
• What is the most appropriate distribution channel to be
adopted?
g. Operations plan
• What are the operations/productions processes involve in
manufacturing or producing the product?
h. Financial plan
• How much is the project cost?
• How much capital invested by each member or partner?
• What is the source of financing?
i. Conclusion/summary
• Is the proposed project/business is viable to proceed?
6. Appendices
Attachment of every supporting facts or relevant documents
Be noted:
Introduction To Business (MGT153)
Each student has to spend only 8 hours to complete this assignment.
Therefore, a total hour each group has to finish this assignment is 32 or 40
hours.
Each group has 15 minutes to present the business plan, and 5 minutes for
Q&A session. Total would be 20 minutes. Time accuracy is very crucial. For
those who cannot complete the presentation within the given time, marks will
be deducted. Therefore, a good rehearsal should be conducted before the
real presentation takes place.
Due date – 3rd April 2011
Font size- Arial 11, spacing -1.5 (justify)
Presentation – > 10%
Written business plan/report – > 5%
How to get a good presentation mark:
a. Introduction should be very interesting and the audience should
be addressed well
b. For the content, the information and examples should be
organized systematically, accurately, relevantly and completely. Clear
summary is provided.
c. All group members are able to answer questions very well and
confidently. Very well prepared.
d. All group members are very fluent and voices are easy to be
heard clearly.
e. Visual aids are well usage and all group members are able to
make presentation more interesting and meaningful.
f.All of the group members able to use excellent body language
(appearance, eye contact and gestures) with everyone.
g. The group is able to start and complete the presentation within
the time frame.
