INTERNET MARKETING

PRESENTED BY:

ABHISHEK GERA

ENROLLMENT NO-A3906408079

ROLL NO : A-40
CONTENTS

 INTRODUCTION AND LITERATURE

SURVEY
 DIFFERENT TECHNIQUES IN INTERNET
MARKETING
 RESEARCH METHODOLOGY
 DATA ANALYSIS & INTERPRETATION
 SUGGESTIONS & CONCLUSION
INTRODUCTION AND LITERATURE SURVEY

 Internet marketing utilizes the power of electronic commerce to

sell and market products. Electronic commerce refers to any
market on the internet. Electronic commerce supports selling,
buying, trading of products or services over the internet
 A few companies have revolutionized the way, internet can be
used for marketing, such as Google.com, Yahoo.com,
Amazon.com, Alibaba.com and Youtube.com.
 Internet marketing is the process of promoting an organization
using online media, typically with the goals of increasing sales
and boosting profits. It is a cost-effective way to deliver quality
buyers for your services at little cost compared to most types of
marketing services.
Internet marketing is the method of attracting visitors to you
site to buy your products or acquire your services, which
include (methods) web design, online promotion etc....

 Internet marketing comes up to be much more economical than

any other type of traditional marketing. The importance of
Internet marketing is continuing to expand.
 PERSPECTIVES OF INTERNET MARKETING:
Drivers for internet marketing
Marketing channel preference
Importance of web mavens
How to be successful in internet marketing
Effects on environment
Use of internet marketing in service provision
Catering to consumer interest
Focus on gender
DIFFERENT TECHNIQUES IN
INTERNET MARKETING

AFFILIATE MARKETING
 An affiliate marketing scheme is also known as associate marketing
scheme. This establishes a relationship in which a merchant pays the
affiliate for links that are generated from the affiliate site to the
merchant site.

SEARCH ENGINE MARKETING

 There are several categories of search engine techniques included in
this. They are listed as follows.
 Search engine optimization attempts to improve rankings for relevant
keywords in search results by improvising on various attributes of a
web site be it structure or content.
 Pay per click advertising makes use of sponsored listings. The
companies bids for search terms, and the search engine ranks ads
based on certain criteria.
Social networking and social media based advertising
Many sites have been responsible for creating social networks where
people post their information and also connect to each other either for
business networking or dating. Some of the prominent web-sites are

tribe.net, myspace.com, orkut.com, linkedin.com. Initially they all started as

sites which connect people. Some of them have make revenues through
marketing. Linkedin.com provides banner based advertising which
focuses on specific targets. Youtube.com can be treated as social media
based advertising trendsetter.

Blog based marketing

A blog is a website that provides an individuals opinion on a particular
subject. Some of the blogs act as personal diaries. A typical blog
consists of text, images, and links to other blogs, web pages, and other
media related to its topic. Some of the blogs consist of photos, video,
audio, podcasts.
RSS marketing
RSS basically refers to web feeds which is used for publishing latest
information used to publish frequently updated content which could be
blog entires or podcasts or news.An RSS document which is called a feed
helps
users always keep up with latest information without they having to go and
check again. All that the user has to do is to subscribe feeds..RSS content
would be the lastest summary of the site. RSS content can be read using
an RSS reader.

Email marketing
This is a form of marketing which exploits the power of electronic mail.
Emails are sent primarily to improve the relationship with the old/new
consumers or other old/new customers. Emails could include
advertisements/newsletters which are meant to tempt new or older
consumers to make purchases or inform them of new products/services.
Viral marketing
Viral marketing also termed as viral advertising consist of marketing
techniques that that use already existing social networks to increase brand
image with help computer virus like technqies. It is also called word of mouth
marketing. This technique encourages consumers to pass on marketing
message in voluntery way. Viral promotions could involve video clips,
interactive flash, images, or even mobile messaging such as SMS. It works on
the belief that consumers who are impressed would tell people what they like
and also tell people what they would not like.
Research Methodology
 RESEARCH METHODS
Research methods are used to provide a systematic approach to
research and helps in ordering the data collected in order to
be to analyze it and conclude whether it answered a particular
question or not. There are basically two approaches.
Quantitative approach and Qualitative approach.
• The approach for the thesis
TYPES OF QUESTIONS- direct questions and closed questions
DATA COLLECTION- third party data survey
SELECTION OF SURVEY:
Initially I decided to focus on global companies taking into consideration that
3rd party survey companies would be helpful in gathering data. But since
that did not materlize, I decided to contact companies, consumers and 3rd
party companies on my own.

Method for Data collection

3rd party marketing agency:
I searched for 3rd party internet marketing companies globally and sent my
survey form to them by email.
Companies:
I mailed a set of companies after getting the corporate email addresses from
an Industrial product finder at Hyderabad India. I contacted a marketing
agent from a known company and requested him to help me with survey
data collection. He had physically presented the forms to them. Anticipating
poor response with email surveys we decided that physical presence would
be absolutely essential in gathering data.
Consumers:
I contacted a set of known people from various parts of the world to get
survey forms filled. Most of them were known friends, relatives and their
friends
Data Analysis & Interpretation

Response from various entities

– I got responses from Companies and Consumers but none from 3rd party
marketing agencies. Results are presented in the table shown below. It
was surprising to see that inspite of contacting only known people,
consumer response to survey forms was quite poor.
Suggestions obtained from various entities
Though I took care in designing in the survey questions, there were a few
comments/doubts on survey questions after the survey form was
presented to the companies, consumers. There are described here.
For example one of the consumers wanted the currency to be
explicitly mentioned when their income bracket was asked. I should
have mentioned dollars to clarify it better. Another customer did not
understand what internet market channel meant may be I could have
specified it in a clearer way.
SUGGESTIONS & CONCLUSION
 Suggestions for companies to positively affect the trend
based on the consumer mind set:
 Consumers are sure that gender difference is a key feature that would affect internet
marketing campaigns. Companies could initiate gender based campaigns see how
consumers react to it and how their mind sets could be changed. This would give
companies a clear idea whether such campaigns are really revenue winners or not.
 Companies have to keep in mind how import duty would affect consumers when they
make product offerings to them because consumers do agree that this is what prevents
them from indulging in internet marketing.
 Companies agree that it is immaterial whether it is industrial products/consumer products,
internet marketing can be used successfully. They would have to work towards convincing
consumers on this.
 Companies are undecided internet market campaigns based on geographical regions only
can generate revenue. They could launch test marketing campaigns to see whether this
can change their mindset. Only then will they companies be able to change the consumer
mindset because consumers themselves are undecided.
 Since companies are sure they don’t have depend on 3rd party agencies, they could
directly interact with customers through their websites and provide marketing campaigns
to change the mindsets of the consumers.
CONCLUSION
Both consumers and companies agreed that internet marketing improves the
brand image of the company or products or both, internet marketing is a
revenue earner, reliability of the country is very important for success of internet

marketing , many of the 3rd party internet marketing provide only junk traffic
which has a negative impact on the growth of internet marketing. Companies
agreed that they have to necessarily focus their internet marketing based on the
gender difference so as to make more money. Consumers were undecided on
this. Companies were undecided that variation in import duty in different
countries prevents suppliers from indulging in internet marketing. Consumers
agreed to this. Companies agreed that immaterial whether it is industrial
products/consumer products, internet marketing can be used successfully but
consumers are undecided on this. Companies and consumer are undecided that
internet marketing focused on geographical regions only can generate revenue.
Companies disagreed that 3rd party agency will only generate better revenue
than the direct internet marketing by company, where as consumers are
undecided on this…….