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Dell Vision and Mission Statement

The document discusses Dell's "Soul of Dell", which defines the company's core philosophy and serves as a guide for its actions worldwide. The Soul of Dell focuses on prioritizing customers, developing employees, maintaining direct relationships, and participating responsibly in global markets to achieve operational excellence and provide superior value to shareholders. It characterizes Dell's founding principles and culture that have contributed to its success.

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50% found this document useful (2 votes)
10K views3 pages

Dell Vision and Mission Statement

The document discusses Dell's "Soul of Dell", which defines the company's core philosophy and serves as a guide for its actions worldwide. The Soul of Dell focuses on prioritizing customers, developing employees, maintaining direct relationships, and participating responsibly in global markets to achieve operational excellence and provide superior value to shareholders. It characterizes Dell's founding principles and culture that have contributed to its success.

Uploaded by

Ziauddin Zia
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Also known as "The Soul of Dell.

"

Many people are familiar with Dell's customer-focused direct business


model, and the company's success in creating leading value for
customers and investors. Less well known is the unique environment
forged by Michael Dell and the people of Dell since the company's
founding in 1984.

We characterize that environment in a statement of corporate


philosophy called the "Soul of Dell." It defines the kind of company we
are and aspire to become, serves as a guide for our actions around the
world, and ultimately forms the basis of our "winning culture."

Below are the core elements of the Soul of Dell:

Customers:

We believe in creating loyal customers by providing a superior


experience at a great value. We are committed to direct
relationships, providing the best products and services based on
standards-based technology, and outperforming the competition with
value and a superior customer experience.

The Dell Team:

We believe our continued success lies in teamwork and the


opportunity each team member has to learn, develop and grow. We
are committed to being a meritocracy, and to developing, retaining
and attracting the best people, reflective of our worldwide
marketplace.

Direct Relationships:

We believe in being direct in all we do. We are committed to behaving


ethically; responding to customer needs in a timely and reasonable
manner; fostering open communications and building effective
relationships with customers, partners, suppliers and each other; and
operating without inefficient hierarchy and bureaucracy.
Global Citizenship:

We believe in participating responsibly in the global marketplace. We


are committed to understanding and respecting the laws, values and
cultures wherever we do business; profitably growing in all markets;
promoting a healthy business climate globally; and contributing
positively in every community we call home, both personally and
organizationally.

Winning:

We have a passion for winning in everything we do. We are committed


to operational excellence, superior customer experience, leading in
the global markets we serve, being known as a great company and
great place to work, and providing superior shareholder value over
time.

Dell Vision And Mission Statement


Vision Statement:
Its the way we do business. It's the way we interact with the community. It's the
way we interpret the world around us-- our customers needs, the future oftechnology,
and the global business climate. Whatever changes the future maybring our vision --
Dell Vision -- will be our guiding force.
So Dell needs full customer satisfaction. In order to become the most successful
computer company, they need the newest technology and loyal customers.
Mission Statement:Dell's mission is to be the most successful Computer Company in
the world atdelivering the best customer experience in markets we serve. In doing so,
Dell willmeet customer expectations of:
•Highest quality• Leading technology•Competitive pricing• Individual and company
accountability• Best-in-class service and support
• Flexible customization capability•Supe ri or..

Dell Values - Vision Statement:


"Dell is committed to being a good neighbor in the communities we call home. We
must continue to grow responsibly – protecting our natural resources and practicing
sustainability in all its forms – and improve the communities where we live and work
through our financial and volunteer efforts."

Vision Statement:
Its the way we do business. It's the way we interact with the community. It's
the way we interpret the world around us-- our customers needs, the future of
technology, and the global business climate. Whatever changes the future may
bring our vision -- Dell Vision -- will be our guiding force.

So Dell needs full customer satisfaction. In order to become the most


successful computer company, they need the newest technology and loyal
customers.

Mission Statement:
Dell's mission is to be the most successful Computer Company in the world at
delivering the best customer experience in markets we serve. In doing so, Dell
will meet customer expectations of:
• Highest quality
• Leading technology
• Competitive pricing
• Individual and company accountability
• Best-in-class service and support
• Flexible customization capability
• Superior corporate citizenship
• Financial stability

http://www.oppapers.com/essays/Dell-Vision-Mission-Statement/135464

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