The document provides information about Nerolac Paints including its vision, mission, clients, board of directors, strengths, threats, competitors, history since 1920, brand campaigns, and positioning on the Boston Consulting Group matrix. It analyzes Nerolac's pricing, product, promotion, and market strategies.
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The document provides information about Nerolac Paints including its vision, mission, clients, board of directors, strengths, threats, competitors, history since 1920, brand campaigns, and positioning on the Boston Consulting Group matrix. It analyzes Nerolac's pricing, product, promotion, and market strategies.
The document provides information about Nerolac Paints including its vision, mission, clients, board of directors, strengths, threats, competitors, history since 1920, brand campaigns, and positioning on the Boston Consulting Group matrix. It analyzes Nerolac's pricing, product, promotion, and market strategies.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
The document provides information about Nerolac Paints including its vision, mission, clients, board of directors, strengths, threats, competitors, history since 1920, brand campaigns, and positioning on the Boston Consulting Group matrix. It analyzes Nerolac's pricing, product, promotion, and market strategies.
Copyright:
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• Vision-Its just the EX that separates an
EXAMPLE from the AMPLE!!!
• Mission-The customers turn back to us
not to look down on us but with a wish to come back to us.
• Client - NEROLAC Strength analysis (Marketing) • Product analysis, • Brand, • Distribution, • Pricing, • Inventory management, • Market standing/ Share, • Technological backing/base. • STARTED IN 1920 • BOARD OF DIRECTORS Dr. JAMSHED JIJI IRANI – CHAIRMAN MR. DEVENDRA MOTILAL KOTHARI - VICE –CHAIRMAN MR. HIROSHI ISHINO – DIRECTOR MR. YUZO KAWAMORI – DIRECTOR DR. KISHAN CHAND MEHRA – DIRECTOR MR. HARISHCHANDRA MEGHRAJ BHARUKA - MANAGING DIRECTOR MR. SUSIM MUKUL DATTA – DIRECTOR MR. YASO TAJIRI - DIRECTOR
• VISION, VALUES AND CULTURE
• Threat of competitors
• Threat of new entrants
• Threat of substitute products
• Threat of buyers bargaining power
• Threat of supplier’s bargaining power
• E.I. Dupont De Nemours & Co. Inc, U.S.A
• Kansai Paint Co. Ltd., Japan
• Oshima Kogyo Co. Ltd. Japan
• Dupont Performance Coatings GmbH &
Co.KG; Germany. • FOUNDED IN 1970
• NAMED – GOODY • JINGLE – JAB GHAR KI RAUNAQ BHADANI HO… • NEW BRUSH STROKE LOGO • CORPORATE CAMPAIGN WITH MR. BACHCHAN • REPOPSITION OF EXTERIOR PAINT BRAND • HAR DIN DIWALI • NEROLAC ASSURED PAINT SERVICE HIGH LOW
24% STAR QUESTION MARK
G R HIGH O
W *NEROLAC T H 12% R CASH COW DOG A T LOW E
100, 0 10 1
RELATIVE MARKET SHARE LOW HIGH
Slow skimming strategy Rapid skimming strategy
HIGH
P
R I C Slow penetration strategy Rapid penetration strategy E
LOW
NEROLAC
PROMOTION
STANDARD NEW
Segmentation strategy Distinctive strategy
NEW
M A R K Commodity strategy Differentiation strategy E T NEROLAC STANDARD
