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Hero Honda in Rural Area

Hero Honda implemented a new rural strategy called "Har Gaon, Har Aangan" to boost bike sales in villages across India. The strategy involved identifying potential customers in villages, focusing marketing efforts around village festivals and events when residents had cash, and partnering with banks to provide financing to consumers. A key part of the strategy was training 500 rural sales executives to sell directly to villagers and conduct meetings with community leaders. The new rural focus has proven effective as Indian villages have significant buying power and more companies are now targeting village customers.

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Ashish Hariyanee
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94 views7 pages

Hero Honda in Rural Area

Hero Honda implemented a new rural strategy called "Har Gaon, Har Aangan" to boost bike sales in villages across India. The strategy involved identifying potential customers in villages, focusing marketing efforts around village festivals and events when residents had cash, and partnering with banks to provide financing to consumers. A key part of the strategy was training 500 rural sales executives to sell directly to villagers and conduct meetings with community leaders. The new rural focus has proven effective as Indian villages have significant buying power and more companies are now targeting village customers.

Uploaded by

Ashish Hariyanee
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Hero Honda

In
Rural Area

By: Ashish Hariyanee


NEW IDEA
 A super sale and that what exactly came
about when the country’s largest two
wheeler maker Hero Honda decided this
idea to boost up their sale across the
country.
 The company initiated its Har Gaon, Har
Aangan compaign in last year wherein it
adopted a three progned strategy.
CONT…….
 First the company referred to its usage &
attitude study conducted by its in house
research agency and identified the potential
customers in villages across the country.

 Company decided to focus on villages.


CONT…….
 In the second stage , it charted out events
like festivals, marriages, harvests, etc in the
villages that it can take advantage of the
cash holding capacity of the villagers.
 To improve this new idea Hero Honda
entered into numerous vehicle finance tie
ups with NBFC, Co operative banks and
Regional rural banks to supply enough cash to
the consumers.
CONT……
 However the most important decision which
it took while implementing its rural strategy
was that it trained around 500 rural sales
executives to sell its bikes to the villagers.
 Company also conducted the meetings with
villagers and sarpanchs for this purpose.
CONCLUSION
 Now it is found that Indian villages have very
good buying capacity.
 More and more companies are focusing on
village buyers.
 Hero Honda is also doing the same thing now.
THANK YOU

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