Presentation
On
“ Online Marketing ”
by Rashedur Rahman
UIU 112073021
United internatinal university
Trends in internet marketing
PRESENTED BY:
• Rashedur Rahman
• MBA, Marketing
• 112073021
• merin.rashed@gmail.com
Introduction
• Began in 1990 with
websites offering
product information
• Utilizes power of
commerce to sell &
market products
• E-commerce
supports selling
buying, trading of
goods & services
over the internet
Then & Now
Online Marketing…how has it changed in the last 10 years?
1.Online Marketing in 1999
a) Static website
b) Forums & bulletin boards
c) Passive visitors / customers
d) Content is King
2.Online Marketing today
a) Optimization
b) Social / Active participation
c) Building Personal Brand / Brand Equity
d) UGC (user-generated content)
e) Social Promotion of Content is King
4
Basis for predicting
trends:
• Internet Usage
• Product based
searching
• Impact of Online
advertising
• E-mail as a tool
Topics Covered
• Online Marketing
• Different methods of Online Marketing
• Search Engine Marketing
Online Marketing
• Marketing of products or services over the
Internet.
• Also referred to as internet marketing,
Internet advertising, e-Marketing
Now its not just selling
products alone
But it includes:
• Information
• Advertising
• Auctions
• Stock trading
• Match making
Companies
revolutionizing
internet Marketing
• Google.com
• Yahoo.com
• Amazon.com
• Alibaba.com
• You tube.com
METHODOLOGY
METHODOLOGY
METHODOLOGY
METHODOLOGY
Online Marketing Methods & Strategies
• Affiliate marketing • e-mail marketing
• Behavioral marketing • Interactive advertising
• Cause marketing • Search engine
• Contextual advertising marketing (SEM)
Pay per click (PPC)
• Customer relationship Search engine optimization
management (CRM) (SEO)
marketing • Social media marketing
• Display advertising
Affiliate Marketing
• Web-based marketing practice in which a
business rewards one or more affiliates for
each visitor or customer brought about by
the affiliate's marketing efforts.
Contextual Advertising
• Contextual advertising is the term applied to
ads appearing on websites or other media,
such as content displayed in mobile phones,
where the advertisements are selected and
served by automated systems based on the
content displayed to the user.
Selection of Sample
Social
network
Virtual
network
Display Advertising
• A web banner or banner ad
• It is intended to attract traffic to a website by linking
to the website of the advertiser.
• The advertisement is constructed from an image
(GIF, JPEG, PNG), JavaScript program or
multimedia object employing technologies such as
Silverlight, Java, Shockwave or Flash.
E-mail Marketing
• Sending emails with the purpose of enhancing
the relationship of a merchant with its current or
old customers.
• Sending emails with the purpose of acquiring
new customers or convincing old customers to
buy something immediately.
• Adding advertisements in emails sent by other
companies to their customers.
Follow Feedback on Twitter
18
Customer Relationship
Management
• A multifaceted process, mediated by a set of
information technologies, that focuses on
creating two-way exchanges with customers
so that firms have an intimate knowledge of
their needs, wants, and buying patterns.
• Main Vendors: SAP, Oracle, Siebel
Building Relationships
20
Cause Marketing
• A type of marketing involving the cooperative
efforts of a "for profit" business and a non-
profit organization for mutual benefit.
Implication on
business
Behavioral Targeting
• Technique used by online publishers and
advertisers to increase the effectiveness of
their campaigns.
• Google.com
• Yahoo.com
• Amazon.com
• Alibaba.com
• You tube.com
Interactive Advertising
• Interactive Advertising is the use of interactive
media to promote and/or influence the buying
decisions of the consumer. Interactive
advertising can utilize media such as the
Internet, internet television, mobile devices
(WAP and SMS), as well as kiosk-based
terminals.
Search Engine Marketing
• A form of Internet Marketing that seeks to
promote websites by increasing their
visibility in search engine result pages.
• SEM methods include :
Search Engine
Optimization Pay per Click Paid Inclusion
• The largest SEM vendors are
Google adWords, Yahoo! Search Marketing
and Microsoft adCenter.
Social Media Marketing
• Integration of technology, social interaction, and the
construction of words, pictures, videos and audio.
e.g. Internet forums, message boards, weblogs,
wikis etc.
• Technologies include: blogs, picture-sharing,
email, instant messaging, music-sharing, and voice
over IP.
• Examples: Google Groups (reference, social
networking), Wikipedia (reference), MySpace
(social networking), Facebook (social networking)
Leveraging Your Customers
It’s not enough to simply promote your own service or product.
You have to arm customers with options to comment on & share ‘you’.
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Advantages of Online Marketing
Internet marketing is relatively inexpensive.
Companies can reach a wide audience for a
small fraction of traditional advertising budgets.
Consumers can research and purchase
products & services at their own convenience.
Internet marketers also have the advantage of
measuring statistics easily and inexpensively.
Limitations of Online Marketing
Requires customers to use newer technologies
rather than traditional media.
Low-speed Internet connections.
Large or overly-complicated websites.
Inability of shoppers to touch, smell, taste or
"try on" tangible goods before making an online
purchase.
Information security
