Alyssa B.
Wilson
AlyssaBWilson91@gmail.com
(909) 260-7148
Objective
To further my career in Business Marketing, in an environment that I can maximize my full
potential
Skills
Event Planning
Communication/Public Speaking
Creative Production
Operation/Management of Events
Marketing Research
Social Media/Public Relations
Experience
Ricana Media Group (Full Service Marketing Firm)
(10/2015-Present)
Project Manager for multiple clients in charge of budget allocation
Control Traffic Sheet to prioritize jobs
Creates Media Advisories and Press Releases
Coordinates on behalf of client with the media reps
Creates and executes marketing plans
Prioritize calendars and tasks for multiple clients
Coordinate media purchases (Outdoor, TV, Radio, Cinema)
Fresno State Athletics Marketing Intern
Present)
Implement strategic marketing plans with tight control of time
Professional Business Fraternity
(2/2015-Present)
Implemented new Structure for more efficient meetings
Implemented officer business plans to ensure productivity
Constructed advertisement placement to capture target market
Support and accommodated guests of honor
(12/2014-
Page 2
Monitor attendance and officer reports
Scholarship Student Athlete
2016)
(08/2012-
Marketed myself and my skill set to colleges and achieved a scholarship
Learned time- management in order to accommodate a busy schedule and class work
Leadership skills/teamwork
Student Athlete Advisory Committee (SAAC) Vice President
Accountable for community service for student athletes and keeping track of hours
Coordinated public relations events and activities to coincide with marketing, advertising
and promotional functions
(05/2014-12/2014)
Education
California State University, Fresno
Bachelor of Science in Business Administration- Marketing Option
Graduation date (05/2016)
References- Available upon request
(08/2012-Present)