This document summarizes a case study on the toy company Leapfrog. It discusses how Leapfrog was founded in 1995 based on innovative educational technology and principles. By 2003, Leapfrog had reached the #3 spot in the global toy industry but was struggling with growth versus preserving its creative spirit. The case examines Leapfrog's business formation, products, strategies for growth and managing challenges as it took on industry giants. Key lessons are in sustaining a vision while adapting structures for scale.
This document summarizes a case study on the toy company Leapfrog. It discusses how Leapfrog was founded in 1995 based on innovative educational technology and principles. By 2003, Leapfrog had reached the #3 spot in the global toy industry but was struggling with growth versus preserving its creative spirit. The case examines Leapfrog's business formation, products, strategies for growth and managing challenges as it took on industry giants. Key lessons are in sustaining a vision while adapting structures for scale.
This document summarizes a case study on the toy company Leapfrog. It discusses how Leapfrog was founded in 1995 based on innovative educational technology and principles. By 2003, Leapfrog had reached the #3 spot in the global toy industry but was struggling with growth versus preserving its creative spirit. The case examines Leapfrog's business formation, products, strategies for growth and managing challenges as it took on industry giants. Key lessons are in sustaining a vision while adapting structures for scale.
This document summarizes a case study on the toy company Leapfrog. It discusses how Leapfrog was founded in 1995 based on innovative educational technology and principles. By 2003, Leapfrog had reached the #3 spot in the global toy industry but was struggling with growth versus preserving its creative spirit. The case examines Leapfrog's business formation, products, strategies for growth and managing challenges as it took on industry giants. Key lessons are in sustaining a vision while adapting structures for scale.
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Learning from Leapfrog
Presented by: group 8
Kavya Bishal Natarajan Angsuman Preethi
INTRODUCTION Founded
in 1995 On basis of innovative technology and sound educational principles, reached #3 in global toy industry 2003: Struggle between growth and creative spirit
Difficulties in preserving creative spirit as company
challenged the industry giants
What
can we learn from this case?
Excitement, energy and spontaneity vs. rigor, accountability,
and formal structure
CASE BRIEF
BUSINESS FORMATION TO PRODUCT LAUNCH
Business Model Strategic
domain
Purpose: Turning of ideas about learning into
marketable educational solutions
Positioning: Educational toys in an electronic gamepad format for children Value Educational principles
Two Business Models
Toy
Company
Focused sales on four key retailers with
Risk
Two Business Models
Educational Publisher Company focus No Child Left Behind
Strategic Benefits of IT Helps
reduce the transportation and the stock-out
cost. Ability
to understand the customer better.
Reduces To
the time.
reduce the new product development time
LEARNING
Sustainable growth strategies
IP creation
Growth strategies cntd..
Expanding retail channels By learning from Customers Aggressive Brand management Finding the right people Sustaining the vision
Challenges
Seasonality
Cost effective manufacturing
Shifting demographics
Recommendations
Broaden consumer age
Indian market Counter rival strategy Create advanced study packages Pursue national & international manufacturing and distribution centers Online tutorials Focus on child and parent research groups
CONCLUSION LeapFrog
differentiated itself by selling
edutainment products. First, Implemented IT for e-commerce, increasing revenue by managing supply chain efficiently. Introduced new products LeapFrog epic, LeapPad Platinum, Leap TV, Leap Reader,etc. Launched mobile and desktop based applications showing creativity.
CONCLUSION(Contd..) LeapFrog
worked with LogiGear developed in house
software testing and necessary IT transformations. Used Action Based Testing(ABT) making use of automation for maintenance and testing. Availability of cheaper alternatives, LeapPad costs $130 for which many apps are available in app store. Apps were released for free and some were lower priced. Technology limitations of the LeapFrog products.
CONCLUSION(Contd..) Highly
competitive market, yet reaches only a
very narrow demographic. To be acquired by Hong Kongs Vtech Holdings Ltd. For about $72 million.
