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The document is a comprehensive venture project report for a game titled 'Endless Fun,' detailing its strategic marketing and new product development. It includes sections on mission and vision, marketing and financial objectives, market analysis, target audience, competitor analysis, and a SWOT analysis. Additionally, it outlines the marketing strategy, implementation, control and evaluation, and financial implications associated with the project.

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56 views4 pages

Cover Final

The document is a comprehensive venture project report for a game titled 'Endless Fun,' detailing its strategic marketing and new product development. It includes sections on mission and vision, marketing and financial objectives, market analysis, target audience, competitor analysis, and a SWOT analysis. Additionally, it outlines the marketing strategy, implementation, control and evaluation, and financial implications associated with the project.

Uploaded by

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Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ENDLESS FUN

Venture Project Report

GAMESTER EXECUTIVE BOARD


AKSHAT RANJEET TIWARY
CRISTIANA MONICA ANGHEL
DEVANSH GOEL
JIEYING SUN
KENG-HAO HSU
YAO-CHEN HUANG

COURSE UNIT COORDINATOR: Prof. Judy Zolkiewski


TUTOR: Dr. Alex Gunz

BMAN70421 Strategic Marketing and New Product Development


Alliance Manchester Business School

CONTENTS
1. Executive Summary1
1.1 Mission..1
1.2 Vision.1
2. Marketing and Financial Objectives.2
2.1. Marketing Objectives2
2.2 Financial Objectives...2
3. Product/ Market Background3
3.1 Market Overview.......3
3.2 Product Background.......3
4. Market Analysis ......4
5. Target Audience...5
6. Competitor Analysis.. .8
6.1. Indirect Competition.8
6.2. Threat of Substitutes.....9
7. Unique Selling Proposition.. ....10
8. Situation and SWOT Analysis.11
8.1 Value Chain Analysis......11
8.2 SWOT Analysis..13
9. Marketing Strategy...16
10. Expected Results......17
11. Marketing Implementation.19
11.1 Product.19
11.2 Place.....................19
11.3 Price..20
11.4 Promotion.20
11.5 People.......23
11.6 Process......23

11.7 Physical Evidence23


12. Control and Evaluation...25
13. Financial Implications.27
14. Operational Considerations....31
15. Future Considerations.31

Reference List.....32
Appendix.38

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