Phil Knight co-founded Nike in 1964 as Blue Ribbon Sports along with his former track coach Bill Bowerman. Bowerman experimented with shoe designs to improve athletic performance, creating the innovative "Moon Shoe" in 1972 using his wife's waffle iron. This helped launch Nike's first line of footwear that year. In the 1980s, Nike implemented a demand management system to better manage inventory, but faced failures when replacing it with a new supply chain system in the 1990s that was unable to accurately forecast demand. Issues arose from customizing the system without following implementation best practices.
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Phil Knight co-founded Nike in 1964 as Blue Ribbon Sports along with his former track coach Bill Bowerman. Bowerman experimented with shoe designs to improve athletic performance, creating the innovative "Moon Shoe" in 1972 using his wife's waffle iron. This helped launch Nike's first line of footwear that year. In the 1980s, Nike implemented a demand management system to better manage inventory, but faced failures when replacing it with a new supply chain system in the 1990s that was unable to accurately forecast demand. Issues arose from customizing the system without following implementation best practices.
Phil Knight co-founded Nike in 1964 as Blue Ribbon Sports along with his former track coach Bill Bowerman. Bowerman experimented with shoe designs to improve athletic performance, creating the innovative "Moon Shoe" in 1972 using his wife's waffle iron. This helped launch Nike's first line of footwear that year. In the 1980s, Nike implemented a demand management system to better manage inventory, but faced failures when replacing it with a new supply chain system in the 1990s that was unable to accurately forecast demand. Issues arose from customizing the system without following implementation best practices.
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Phil Knight co-founded Nike in 1964 as Blue Ribbon Sports along with his former track coach Bill Bowerman. Bowerman experimented with shoe designs to improve athletic performance, creating the innovative "Moon Shoe" in 1972 using his wife's waffle iron. This helped launch Nike's first line of footwear that year. In the 1980s, Nike implemented a demand management system to better manage inventory, but faced failures when replacing it with a new supply chain system in the 1990s that was unable to accurately forecast demand. Issues arose from customizing the system without following implementation best practices.
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EVOLUTION OF
NIKE BY Christopher R. S Inbasekaran .S Jones Jebaraj .D Dinesh Babu .D P h ilK n ig h t w a s b o rn Fe b ru a ry P h il K n ig h t 2 4 , 1 9 3 8 in Po rtla n d , O re g o n , th e so n o f a la w ye r a n d fu tu re n e w sp a p e r p u b lish e r. K n ig h t a tte n d e d C le ve la n d H ig h S ch o o l in Po rtla n d a n d th e n th e U n ive rsity o f O re g o n in E u g e n e , where he was a m e m b e r o f P h iG a m m a D e lta (" FIJI " ) fraternityand earned a jo u rn a lism d e g re e in 1 9 5 9 . H e w a s a m id d le -d ista n ce ru n n e r a t th e sch o o lu n d e r tra ck co a ch B illB o w e rm a n a n d ra n a p e rso n a lb e st 4 : 1 0 m ile , w in n in g va rsity le tte rs fo r Bill Bowerman Born February 19, 1911 Portland, Oregon, U.S. Died December 24, 1999 (aged 88) Fossil, Oregon Occupation Track and field coach, founder of Nike, Inc.
In 1964, Bowerman entered into a handshake agreement
with Phil Knight, who had been a miler under him in the 1950s, to start an athletic footwear distribution company called Blue Ribbon Sports, later known as Nike, Inc.. Knight managed the business end of the partnership, while Bowerman experimented with improvements in athletic footwear design. 1. Nike’s inventory Management •In the mid-1980, demand management system
was built ,to manage inventory more
effectively.
•The supply chain software implemented by
I2 Technologies Inc (i2) in 1999
§Supply chain project was clubbed
with CRM.
§The price of i2 software was $40
million. Benefits expected by Nike for implementing the supply chain system •To increase the scope of operations •To help take orders from the customers and inventory management •To reduce order-to delivery time by about 50 percent •To always ensure that supply always meets the demand as per the prevailing marketing conditions. 2. FAILURES OF SUPPLY CHAIN
vIt affected the inventory
systems vProfits would fall short by 24% REASONS FOR FAILURE •Built its demand management system in mid 80’s •System was not equipped to deal with complications •System was constantly modified •Nike moved to a new system IMPLEMENTATION OF NEW SYSTEM • It was designed to streamline communications & lower operation costs • Supply chain project was combined with CRM • It is expected to reduce order to delivery date • Main system implemented by i2 • SAP AG and Siebel Systems for CRM WHILE IMPLEMENTING Ø Nike refused to use templates & methodologies Ø System was customized Ø Slowed down the application & complicated to use Ø Resulted in users waiting long Ø Increased employee turnover affected the system Ø No third party integrators Ø Implementing both SCM & CRM LEADING TO……… • Over estimate demands to some shoes and Under estimate demand to some shoes • System sent flawed datas to Manufacturers • Nike couldnt meet the retail demands • Finally prices of Nike shares fell sharply CONSEQUENCES OF BREAKDOWN üNot able to cater demands üReputation üLost Market Share üForced to sell in discounted prices üHigher shipping costs üRelations between nike and retailers was affected 3. ELEMENTS TO REMEMBER
•Assessing the need for a new system
•Following the 3 stages of implementation •Post Implementation Sampling process •Periodical review of the Implemented system ERRORS COMMITTED BY NIKE AND i2
•Customization •Improper Implementation •No Sampling Process NIKE’S MOON WALK TO SUCCESS Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight . In 1966 Blue Ribbon Sports opened it's first retail outlet selling sportswear , including the Japanese made Onitsuka Tiger running shoes . In 1971 graphic design artist Carolyn Davidson created the famous Nike 'Swoosh' logo and sold it to the company for $35 . 00 USD . In 1972 Bill Bowerman used his wife's waffle iron to mold the sole of a shoe that has better traction , creating a shoe called the 'Moon Shoe' and distributed it to four track & field athletes at the 1972 Olympic Trials . That same year the first line of Nike footwear hit the stores . In 1978 Blue Ribbon Sports is renamed Nike Inc . The 1972 Nike 'Moon Shoe'
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