The document provides an overview of the mobile application market in India. It notes that the market size is expected to nearly double by 20XX to reach INR X1 billion. Higher adoption of internet and smartphones is enhancing consumer exposure to apps. It identifies key drivers like rising mobile device adoption and economic growth, and challenges such as lack of awareness and regional language support. The competitive landscape includes major players like Infosys, Wipro, and smaller firms.
The document provides an overview of the mobile application market in India. It notes that the market size is expected to nearly double by 20XX to reach INR X1 billion. Higher adoption of internet and smartphones is enhancing consumer exposure to apps. It identifies key drivers like rising mobile device adoption and economic growth, and challenges such as lack of awareness and regional language support. The competitive landscape includes major players like Infosys, Wipro, and smaller firms.
The document provides an overview of the mobile application market in India. It notes that the market size is expected to nearly double by 20XX to reach INR X1 billion. Higher adoption of internet and smartphones is enhancing consumer exposure to apps. It identifies key drivers like rising mobile device adoption and economic growth, and challenges such as lack of awareness and regional language support. The competitive landscape includes major players like Infosys, Wipro, and smaller firms.
The document provides an overview of the mobile application market in India. It notes that the market size is expected to nearly double by 20XX to reach INR X1 billion. Higher adoption of internet and smartphones is enhancing consumer exposure to apps. It identifies key drivers like rising mobile device adoption and economic growth, and challenges such as lack of awareness and regional language support. The competitive landscape includes major players like Infosys, Wipro, and smaller firms.
Mobile app market size in terms of revenue in India is expected to nearly double in 20-- to reach INR x1 bn Higher adoption of internet along with smartphone and tablet adoption is enhancing consumers exposure to mobile apps significantly Country1 and country2 are in the leading position in both fixed and wireless broadband adoption globally Drivers:
Challenges:
Soaring Adoption of Mobile Devices and
Reduction in their Prices Increase in Disposable Income and Economic Advancement Colossal Wireless Subscriber Base Increasing Demand for Rich Web Contents and Social Networking Availability of Technology & Manpower Supply
Lack of Awareness Lack of Regional Language Support Affordability of Next Generation Mobile Networks Low Smartphone & Tablet Penetration in Rural Areas
Key Players
Competitive Landscape
Infosys Ltd.
Wipro Ltd.
Contus Support Interactive Pvt. Ltd.
OpenXcell Technolabs Pvt. Ltd.
Capgemini India Pvt. Ltd.
Sourcebits Technologies Pvt. Ltd.
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Macro Economic Indicators
Introduction Market Overview Drivers and Challenges Competitive Landscape Key Trends
Market Opportunities Strategic Recommendations Appendix MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Economic Indicators (-/-)
GDP at Factor Cost: Quarterly INR tn 15
13
d1 c1 b1
12
a1
14
c4 b4 a4
c3 b3 a3
d2 c2 b2 a2
11 Q1
Q2 2010-11
Q3 2011-12
2012-13
Q4
2013-14
Inflation Rate: Monthly
% 2.0
1.5
1.0
t r
0.5 0.0 Jun 2013 - Jul 2013
Jul 2013 - Aug 2013
Aug 2013 - Sep 2013
Sep 2013 - Oct 2013
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Oct 2013 - Nov 2013
4
Introduction Mobile Application Overview Mobile applications or apps are the lighter version of computer applications meant for mobile devices such as cellular phones, Tablet PC and portable media players Mobile apps cater to the various utility, productivity and entertainment needs of the mobile users Mobile applications has become an important aspect for consumers as a selection criteria for buying mobile devices With the variety of mobile applications available for free and nominal price, mobile app market stands a significant chance of adoption across varied consumer segments Mobile apps are not only catering to general consumers but also business and institutional users are adopting mobile applications
Mobile Devices Mobile Phone Mobile or cellular phones account for both featurephones and smartphones capable of multimedia contents
Tablet PC Tablet PCs are portable touch screen devices which is often used as an alternative to Netbooks and laptops
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Portable Media Player
Mobile devices which are primarily meant for mobile entertainment such as audio, video & web
Element1 and element2 along with element3 is positively
affecting mobile app market in India Market Overview India (1/2) Mobile app market size in terms of revenue in India is expected to nearly double in 20-- to reach INR x1 bn Service1 is expected to reach the market size of around INR x2 bn in 20- Increasing service2 adoption is positively inducing app adoption and will lead to wider consumption of the same in the coming years
Higher adoption of service3 along with product1 and product2 adoption is enhancing consumers exposure to mobile apps significantly Government of India intends to achieve broadband subscriber base of x3 mn by 20--, where element4 is expected to be the primary driver For the first time in India, mobile Internet usage exceeded PC Internet usage in month1 20- In Q- 20--, proudct3 shipments in India totaled around x4 mn with growth of around x5% from Q- 20- Product4 market in India was approximately x6 mn units in volume sales in 20-- - --
Mobile App Revenue Market Size and Growth
mn a6
+y% a1
20--
a2
20--
a3
20--
a4
20--
a5
20--
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
20-6
Drivers & Challenges Summary
Challenges Drivers
Lack of Awareness
Soaring Adoption of Mobile Devices
and Reduction in their Prices
Lack of Regional Language Support
Increase in Disposable Income and
Economic Advancement
Affordability of Next Generation
Mobile Networks
Colossal Wireless Subscriber Base
Low Smartphone & Tablet Penetration
in Rural Areas
Increasing Demand for Rich Web
Contents and Social Networking Availability of Technology & Manpower Supply
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Porters Five Forces Analysis
SAMPLE
Threat of New Entrants
Text text text text text text text text text text text text text text text text text text text text text text text text text Impact Medium Bargaining Power of Suppliers Text text text text text text text text text text text text text text text text text text text text text text text text text
Impact Medium
Impact Medium
Competitive Rivalry Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Threat of Substitutes Text text text text text text text text text text text text text text text text text text text text text text text text text
Impact High Bargaining Power of Buyers Text text text text text text text text text text text text text text text text text text text text text text text text text
Impact Low
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Competitive Benchmarking (-/-)
Key Ratios of Top 4 Companies Operational Basis (FY 2013) (1/3)
Operating Margin
% b1
SAMPLE Net Margin d1
c1 c2
a1 a2
d2
b2
0 company1
company2
company3
company4
Company1 recorded operating margin of -%, higher than that of company2, company3 and company4 which recorded operating margin of -%, - and -% respectively Thermax however recorded the highest net margin of -% higher than that of Ion Exchange, SPML and Va Tech Wabag which recorded net margins of -%, -% and -% respectively
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Public: Domestic Company Company 1
(1/4) Company Information
SAMPLE Offices and Centres India
Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange
Head Office
Products and Services
Category Sectors (EPC)
Products/Services
Key People Name
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Designation
10
Public: Domestic Company Company 1
(2/4)
SAMPLE
Financial Snapshot
Key Ratios
Total Income
Net Profit/Loss
Particulars
INR bn
INR bn s1
t1
s2 t2
s4 s3 t3 t4
0 2010
2011
2012
2013
Financial Summary
y-o-y change (2013-12)
2013
2012
2011
2010
Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets
Cost Ratios The company incurred a net loss of INR - bn in FY 2013, as compared to net profit of INR - bn in FY 2012 The company reported total income of INR - bn in FY 2013, registering a decrease of -% over FY 2012 The company earned an operating margin of -% in FY 2013, a decrease of percentage points over FY 2012 The company reported debt to equity ratio of - in FY 2013, an increase of % over FY 2012
Market Capitalization (INR mn)
Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Absolute)
Liquidity Ratios Current Ratio Cash Ratio
Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Key Financial Performance Indicators
Indicators
Operating costs (% of Sales)
Administration costs (% of Sales) Interest costs (% of Sales)
Value (17/01/2014)
Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Decline
11
Public: Domestic Company Company 1
(3/4)
SAMPLE
Key Business Segments
Key Geographic Segments
Construction and Engineering
India
e1
e2
e3
e4
f1
f2
f3
f4
2010
2011
2012
2013
g1 0%
0% 2013
Overseas
Business Highlights
Description
News Text text text text text text text text text text text text text text text text text text text text text text text
Overview
text text text text text text text text text text text text text text
Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Extensive Product Portfolio
Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
12
SAMPLE
Public: Domestic Company Company 1 (4/4)
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
13
SAMPLE
Private: Domestic Company Company 2 (1/5)
Company Information
Offices and Centres India
Corporate Address
Tel No. Fax No. Website Ahmedabad
Year of Incorporation
Head Office Products and Services Category Products
Products/Services Key People Name
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Designation
14
SAMPLE
Private: Domestic Company Company 2 (2/5)
Shareholders of the Company as on 28.09.2012
Name
Ownership Structure
No. of Shares held
Corporate Bodies
Foreign holdings
X X
30% Total
70%
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
15
SAMPLE
Private: Domestic Company Company 2 (3/5)
Financial Snapshot
Key Ratios
Total Income
Particulars
Net Profit/Loss
INR mn
INR mn u4 u2 u1
v4
v1
v2
u3 v3
2010
2011
2012
2013
Financial Summary
2011
2010
Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets
Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)
Liquidity Ratios
The company reported total income of INR - mn in FY 2013,
registering an increase of -% over FY 2012
Leverage Ratios
The company reported debt to equity ratio of - in FY 2013, a
decrease of -% over FY 2012
2012
Profitability Ratios
The company earned a net profit of INR - mn in FY 2013, as
compared to net loss of INR - mn in FY 2012
The company earned an operating margin of -% in FY 2013, an
increase of - percentage points over FY 2012
y-o-y change 2013 (2013-12)
Current Ratio Cash Ratio Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Decline
16
SAMPLE
Private: Domestic Company Company 2 (4/5)
Business Highlights
Description
News Text text text text text text text text text text text text text text text text text text text text text text text
Overview
text text text text text text text text text text text text text text
Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Extensive Product Portfolio
Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
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Private: Domestic Company Company 2 SWOT Analysis
(5/5)
SAMPLE
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
18
Recent Trends Mobile Applications (-/-)
Trend1
text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Trend2
text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text Text text text text text text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Trend3
text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text Text text text text text text text text text text text text text text text text text text text text text
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
19
Growing number of internet-enabled mobile and consumer
devices are creating significant opportunity for broadband Market Opportunities (-/-) text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Broadband Internet Opportunity Addressable User Base
INR mn +X1%
20--e
20--e
20--e
20--e
20--e
20--e
text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text MOBILE APPLICATION MARKET IN INDIA 2014.PPT
20
Strategic Recommendations (-/-)
Companies need to focus on specific1 and specific2 early to leverage on specific3
Recommendation1
Recommendation2
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
21
Appendix Ratio
Calculations
Ratio
Calculations
Operating Margin
(Operating Income/Revenues)*100
Current Ratio
Current Assets / Current
Liabilities
Net Margin
(Net Profit / Revenues) *100
Cash Ratio
Profit Before Tax Margin
(Income Before Tax / Revenues
*100
{(Cash & Bank Balance +
Marketable Securities) / Current Liabilities)}
Debt to Equity
Total Liabilities / Shareholders
Equity
Debt to Capital Ratio
{Total Debt / (Shareholders
Equity + Total Debt)}
Interest Coverage Ratio
EBIT / Interest Expense
Fixed Asset Turnover
Sales / Fixed Assets
Asset Turnover
Sales / Total Assets
Return on Equity (ROE)
Return on Capital (ROCE) Return on Working Capital
(Net Income / Shareholders
Equity)*100 EBIT / (Total Assets Current Liabilities)*100 (EBIT / Working Capital) *100
Return on Assets
(EBIT / Total Assets)*100
Return on Fixed Assets
(EBIT / Fixed Assets) *100
Operating Costs (% of Sales)
(Operating Expenses / Sales)
*100
Current Asset Turnover
Sales / Current Assets
Administration Costs (% of Sales)
(Administrative Expenses / Sales)
*100
Working Capital Turnover
Sales / Working Capital
Interest Costs (% of Sales)
(Interest Expenses / Sales) *100
Capital Employed Turnover
Sales / (Shareholders Equity +
Total Debt)
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
22
Sources of Information
PRIMARY RESEARCH Interviews Leading Industry Experts
SECONDARY RESEARCH Print Media
Electronic Media
Leading Newspapers
Regulatory Websites
Magazines and Journals
Telecommunication & Technology Magazines
Annual Reports of Companies
Company Websites Premium Databases Open Sources
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
23
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