ISHA AGGARWAL

15 Barley Court Plainsboro, NJ 08536

University of Maryland College Park, MD

Anticipated May 2015

EMPLOYMENT
Social Media, Website Development Specialist
January 2015-Present
Fortessa Tableware Solutions, Sterling VA
Manage Brightedge SEO database collecting keywords performance analytics to drive maximize traffic to Fortessa website
Create marketing graphics to promote 7,000 products for purchase on website
Upgrade Magento plugins to enhance visibility and maneuvering features of Fortessa website
Leadership Studies Intern
August -December 2014
University of Maryland Leadership & Community Service-Learning
Designed and built webpages to increase leadership studies reach & clarify program requirements and opportunities
Wrote newsletters with infographics for key department events to transparency of department to participating students
Public Relations Teaching Assistant
August -December 2014
University of Maryland Communication Department
Taught Adobe Suites programs and text editing seminar style classes to 10-25 students to increase student design proficiency
Assisted faculty with design assignments, technology, grading and lesson plans to better course implementation
Communications Intern
June -August 2014
Novo Nordisk- Biopharmaceutical and Clinical, Medical & Regulatory departments, Princeton NJ
Published 6 internal articles related to tradeshows, internship program, product marketing, which resulted in increased customer engagement
Analyze readership metrics for 2014 articles to evaluate effectiveness of written materials garnering greater employee perspective understanding
Design patient-centric and historical proposal for home office wide imagery to increase community-oriented workplace
Build and maintain internal webpages & backend web design to ensure most current website information
Marketing Intern
June - August 2013
Novo Nordisk- Norditropin & Hormone Therapy Marketing department, Princeton NJ
Managed Norditropin resources system, reducing storage volume by 36% by identifying non-value added resources
Established KPI baseline data and communication templates for marketing operations to maximize sales force resource utilization
Created on-demand brand marketing repository to better catalog competitive intelligence from Norditropin sales team
Awarded VP of Sales Recognition for Creativity Recommendation on Diabetes Sales Motivational Campaign
Senior Counselor
June 2009 - September 2012
Plainsboro Recreation Department Summer Camp, Plainsboro NJ
Supervised 10-20 campers, junior counselors, and volunteers to ensure adherence to camp safety protocols and regulations
Planned and implemented daily lesson plans, including swimming instructions for participants
LEADERSHIP INITIATIVES
President
May 2014- Present
UMD Student Entertainment Events
Create, Implement and execute 100+ successful on-campus events for betterment of student body
Manage and appropriated $400,000 annual budget for student programming
Hire and mentor 40 directors to execute events
Represent student organizations and provide feedback to Student Affairs committee for athletic facility renovation, a $155 million project
Successfully strategized to increase communication and collaboration across 800 campus groups and administration
Venue Director
August 2011 May 2014
UMD Student Entertainment Events
Coordinated venue needs and services for 70+ events per year with outside contractors and on-campus departments
Built relationships with external production companies to plan future programming
Alumni Relations Chair
August 2012 -December 2014
Phi Chi Theta - Co-Ed Business Professional Fraternity
Organized alumni rush events with 70 alumni at Round Table social gatherings
Partnered with Events Coordinator and Professional Chair to increase the network for our fraternity and expand our alumni base
Brand Ambassador
January 2011 January 2013
UMD Chapter American Marketing Association
Wrote blog posts and social media for membership and fundraising purposes
Produced promotional materials highlighting organizations accomplishments
HONORS AND RECOGNITIONS
Nominated for Student Leadership Byrd Citizenship Prizes and Wilson H. Elkins Award
2nd place in International Leadership Association Undergraduate Case Competition, San Diego CA
First recipient of the Joshua Burdette Student Entertainment Events Scholarship for commitment and leadership
Deans List and Semester Academic Honors

January 2015
October 2014
May 2014
August 2013- Present

SKILLS: Adobe Suite- Illustrator, InDesign, Photoshop Microsoft Office Suite Social Media Marketing WordPress AP Style iMovie
INTERESTS: Basketball Photography Violin Piano Cooking Country Music