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TerraCycle: Innovating Waste Solutions

Founded in 2002, TerraCycle is an international recycling company led by Tom Szaky that collects difficult-to-recycle waste from manufacturers, consumers, and retailers to repurpose into new products. Starting from collecting worm poop, TerraCycle has grown exponentially over the years and is now considered the world's leading organization in recycling non-recyclable waste. While facing initial difficulties, TerraCycle has expanded to over 20 countries and achieved a yearly growth rate of 103% by partnering others to find new uses for materials typically considered trash.

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74 views1 page

TerraCycle: Innovating Waste Solutions

Founded in 2002, TerraCycle is an international recycling company led by Tom Szaky that collects difficult-to-recycle waste from manufacturers, consumers, and retailers to repurpose into new products. Starting from collecting worm poop, TerraCycle has grown exponentially over the years and is now considered the world's leading organization in recycling non-recyclable waste. While facing initial difficulties, TerraCycle has expanded to over 20 countries and achieved a yearly growth rate of 103% by partnering others to find new uses for materials typically considered trash.

Uploaded by

sabwyw
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Topic : Terracycle Saving the World from Waste

Abstract
Founded in 2002 with its roots in worm poop, Terracyle is a privately held, for-profit
company with its headquarters situated in Trenton, NJ in the USA and led by a visionary
CEO, Tom Szaky. The companys main mission is to eliminate the idea of waste by
partnering with ,manufacturers, consumers and retailers by reusing non-recyclables.
Despite a hard start, TerraCycle is currently averaging a yearly compounded growth rate
of 103% and has been rapidly expanding internationally with presence and activities in
more than 20 countries.
Today, TerraCycle is a highly-awarded, international upcycling and recycling company
that collects difficult-to-recycle packaging and products and repurposes the material
into affordable, innovative products. TerraCycle is widely considered the worlds leader
in the collection and reuse of non-recyclable, post-consumer waste.
Keywords
Recycling, Upcycling, Social Enterprises, International Expansion, Marketing Strategy,
Product Development, Competitive Landscape, Product Development, Leveraging on
Core Competencies, Business Models
5 Questions
1) What is TerraCycles current business model?
2) How sustainable is TerraCycles expansion strategy?
3) What is the industry like and what growth and expansion opportunities are there
for TerraCycle? Who are its competitors and how does Terracycle protect itself?
4) How can TerraCycle leverage on their core competencies to realize these
opportunities?
5) Should TerraCycle continue on its international expansion? Will it be able to scale
production to meet increased demand?

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