Tourism
entrepreneurship
Jakanathan.K.N
Karthik Mehta.R
Muthukumar.V
Siva Kumar
Tourism Entrepreneurship
Those who know
how,
shall always have a
job!
Those who know
Tourism Entrepreneurship
Agenda!
Tourism scenario
Opportunities in tourism
Entrepreneurship option
Tourism Entrepreneurship
Concept
Innovative
Entrepreneur Entrepreneurship
creation
Process of
Person Object
action
Tourism Entrepreneurship
Tourism galore!
Largest industry in the world!
Tourism has advanced as commitment to
general development.
It touches not only the economic fabric of
the society but also has significant impact
on social norms and moral values.
Tourism Entrepreneurship
Tourism scenario!
Regulatory framework
Influenc
es on
demand
Demand Supply
Domestic and Tourist
Travel
international destinations
tourists and facilities
Tourism Tourism
intermediaries impacts
Tourism Entrepreneurship
Tourism Entrepreneurship
Tourism today!
Tourism today is a regular, organized and
reoriented promising industry having a flow
of human contracts. The entire gamut of
travel and trade activities seems to have
combined adventure with the element of
tourism thereby offering exciting
opportunities for entrepreneurs.
Tourism Entrepreneurship
Opportunity!
To add value, all these components must be
addressed
A comprehensive development in terms of
having all these service providers is a
prerequisite to development of tourism.
Conversely as tourism grows at a destination
there will be demand for these services.
This in turn is an opportunity for entrepreneurs.
Tourism Entrepreneurship
Ideas!
Tourism-related businesses
Travel and tour Transport/ transfer
operators services for tourists
Hotels Horse/ camel/
Motels elephant riding
Backpacker’s Tourist campsites/
hostels picnic sites
Guest houses, B&B Houseboats
Travel/tour Camping equipment
agencies. Sub hire
agencies Boat station
Guiding services Traditional bars
Traditional cuisine- Cultural centers
restaurants, cafes,
food stalls/ outlets,
Dance and theatre
etc. groups
Tourism Entrepreneurship
Ideas
Unconventional tourism-related
businesses
Photographic safaris Hot air ballooning
Walking trails Parachuting
Bird watching tours Desert 4X4 trails,
Ranch, farm, cattle and 4-wheelers
post lodgings Desert/ bush
Film industry survival courses
outfitters Fishing camps
Traditional (commercial)
storytelling and Traditional music
games
(Hunting safaris)
Tourism Entrepreneurship
Ideas
Unconventional tourism-related
businesses
Curio and craft Snake/reptile parks,
factories aviaries, butterfly
Curio and craft outlets farms
Visit to traditional Botanical gardens
healers- medicine
Game parks/ reserves/
farms
Gathering products
and tracking wildlife
Museums
Tourism Entrepreneurship
Ideas
Subsidiary or secondary
activities
Filling stations/ Bottling and supply of
convenience spring or natural water
stopovers
Supply of traditional
food items
Supply of fire woods Supply of decorative and
to camps/ ornamental plants
lodge/hotels, etc. Horticulture
Landscaping
Waste collection Training and HRD
from camps/ lodges, Tourism and wildlife
hotels, etc. consultancy
Thatching services
Supply of natural
minerals
Tourism Entrepreneurship
Idea is a funny
thing!
It doesn’t work
unless you do!!
Tourism Entrepreneurship
What is entrepreneurship?
“Entrepreneurship is offering
creative yet viable solutions to
society’s needs…”
Tourism Entrepreneurship
A model of entrepreneurship
Tourism Entrepreneurship
What are entrepreneurs like?
Information seeking Takes action on own
to get information to
help reach objectives
or clarify problems
Systematic planning Develops and uses
logical step-by-step
plans to reach goals
Problem solving Identifies new and
potentially unique
ideas to reach a goal
Tourism Entrepreneurship
What do entrepreneurs do?
Entrepreneurs introduce a new product or
service into the marketplace;
Entrepreneurs discover new resources or
new uses for old resources;
Entrepreneurs develop new technologies;
Entrepreneurs open new markets; and
Entrepreneurs organise existing
enterprises.
Tourism Entrepreneurship
What does is take?
Skills
Critical and creative thinking;
Goal setting;
Decision making;
Human relations and communication;
Management skills; and
Problem solving.
Tourism Entrepreneurship
Entrepreneurial competencies
Initiative Entrepreneurs take
actions that go
beyond job
requirements or the
demand of situation
Sees and acts on Looks for and takes
opportunities action on
opportunities
Persistence Takes repeated
actions to overcome
obstacles that get in
Tourism Entrepreneurship
Entrepreneurial competencies
Self confidence Has strong belief in
self and own abilities
Assertiveness Confronts problems
and issues with
others directly
Persuasion Successfully
persuades others
Use of influence Uses of variety of
strategies strategies to affect
others
Tourism Entrepreneurship
Entrepreneurial competencies
Concern for high Acts to do things that
quality work meet or beat existing
standards of
excellence
Commitment to work Places the highest
contract priority on getting
the job completed
Efficiency orientation Finds ways to do
things faster or with
fewer resources or at
a lower cost
Tourism Entrepreneurship
Vantage tourism!
Provides employment opportunities, both
skilled and unskilled, because it is a labour
intensive industry
Generates foreign exchange
Increases incomes
Creates increased gross national product
• Can stimulate infrastructural development
(roads, etc.)
Tourism Entrepreneurship
Vantage tourism!
Can be linked with local products and
resources
Helps to diversify the economy
Increases governmental revenues
Broadens educational and cultural
horizons and improves feelings of self-
worth
Tourism Entrepreneurship
Vantage tourism!
Improves the quality of life related to a
higher level of income and improved
standards of living
Reinforces preservation of heritage and
tradition
Justifies and enables environmental
protection and improvement
Tourism Entrepreneurship
Vantage tourism!
Visitor interest in local culture provides
employment for artists, musicians, and
other performing artists, enhancing the
cultural heritage
Provides tourist and recreational facilities
that may be used by a local population
Tourism Entrepreneurship
Vantage tourism!
Breaks down language barriers, socio
cultural barriers, class barriers, racial
barriers, political barriers, and religious
barriers
Creates a favourable worldwide image for
a destination
Promotes a global community-
international understanding and peace
Tourism Entrepreneurship
Look before you leap!
Community sentiment on tourism (will
other members of the community approve
developments in their area?);
Organizational and financial capabilities;
Public safety and security (crime levels,
violence, etc.); and
Public health, sanitation and hygiene
(visitors to Asia (and sometimes India)
are always afraid of contracting diseases,
like malaria, cholera, etc.).
Tourism Entrepreneurship
Look before you leap!
Existing and potential tourist markets;
Cost and convenience of travel to the area;
Accessibility to tourist destinations, i.e. by
road, water, rail, air, etc.;
Competing destinations (these could be
local or regional like, Rajasthan, UP, etc.);
Competing businesses in the same field;
Political stability;
Tourism Entrepreneurship
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