Stake holders of Ufone. Ufone GSM is a Pakistani GSM cellular service provider, It's one of five GSM Mobile companies in Pakistan, and is a subsidiary of Pakistan Telecommunication Company started its operations in January 2001.
Stake holders of Ufone. Ufone GSM is a Pakistani GSM cellular service provider, It's one of five GSM Mobile companies in Pakistan, and is a subsidiary of Pakistan Telecommunication Company started its operations in January 2001.
Stake holders of Ufone. Ufone GSM is a Pakistani GSM cellular service provider, It's one of five GSM Mobile companies in Pakistan, and is a subsidiary of Pakistan Telecommunication Company started its operations in January 2001.
Stake holders of Ufone. Ufone GSM is a Pakistani GSM cellular service provider, It's one of five GSM Mobile companies in Pakistan, and is a subsidiary of Pakistan Telecommunication Company started its operations in January 2001.
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Stakeholders of ufone And Factors which
effect environment of ufone
Submitted to Mahpara Shah, Lecturer M.phil (Management), Masters of Human Resourse Management, Bachlor of Management Sciences (PU) Submitted By Arslan Nawaz (D.M.D) [L1F11MCOM2165] A.D. Ahsan [L1F11MCOM2144] Sumbal Aftab [L1F11MCOM2146] Usman Shahzad Umer Farooq Shohaib
1.0 Company Profile
Ufone GSM is a Pakistani GSM cellular service provider, It's one of five GSM Mobile companies in Pakistan, and is a subsidiary of Pakistan Telecommunication Company started its operations in January 2001. After the privatization of PTCL in 2006, Ufone is now owned by Etisalat which is United Arab Emirates based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa. As of February 2011, Etisalat is the 16th largest Mobile network operator in the world, with a total customer base of more than 135 million. In 2010, Ufone total Subscribers are 20,275,002 which make it third largest mobile company in Pakistan.
2.0 Ufone Stakeholder
20,533,787 Customers
Government
Mobile Tower Builders
PTA FBR
Ufone
Competitor Mobilink Telenor Warid Zong
Suppliers Android HTC BlackBerry Samsung Nokia Sony Ericsson
Media Print media Broadcast media Display Media Online Media
Employees
2.0.1 Detail of Stakeholders of Ufone
2.0.1.1 Customers Customers are very important stakeholders of ufone. According to PTA, In 2010 Ufone total Subscribers are 20,275,002 which are increased by 258785 in January 2011 to June 2011. Which make it third largest mobile company in Pakistan by 20,533,787 cellular subscribers. (Source PTA, Telecom Indicators) 2.0.1.2 Government Government is highly important stakeholder of ufone. Government is stakeholder of ufone but by these Governmental institutions. Pakistan Telecommunication Authority (PTA) 1 Federal Board of Revenue (FBR) 2 2.0.1.3 Suppliers Ufone have large numbers of suppliers but here we are mentioning major suppliers of ufone. Which provide handsets along with ufone sim card.
Android HTC 3 BlackBerry Samsung Nokia Sony Ericsson
This is responsible for the establishment, operation and maintenance of
telecommunications sector in Pakistan. 2According to FBR & PTA cellular mobile industry paid 71,951 Million (Rs) in matter of Taxes. 3 HTC Corporation formerly High Tech Computer Corporation is a Taiwanese manufacturer of smart phones. 3
2.0.1.4 Mobile Tower Builders
Communicators Globe (National)
Modaraba Al Mali (National) Specialist Group Inc (Punjab) Tower Share (National) Wincom (National) Minar Tel Asia (National) DHAI Teleman (Punjab)
(Source PTA, List of Tower Licensees)
2.0.1.5 Employees Ufone employees are committed with the company and do their best to make Ufone successful. There are 3000 employees in ufone all over the Pakistan. In Ufone the T/O ratio is equal to Moblink which is 16%. 2.0.1.6 Media Ufone is investing a huge amount on its advertisements. After making an advertisement Ufone pay huge amount to play its ads on TV channels almost 10 to 22 times a day which cost them into millions rupees. Ufone spent 20% of their profit on advertisement. For catching attention of customer Ufone have wonderful slogans; Everybody Loves to Ufone Prepay "Its All About U" "Tum Hee Tao Hoo!" Ufone used following media tools
Print media like newspapers, Magazines etc.
Broadcast media like Geo TV, Dunya News, and Express News etc. Display Media like bill boards etc. Online Media like websites.
2.0.1.7 Competitor Ufone has these four competitors. Mobilink Telenor Warid Zong Total Subscribers by Mobile Companies, 2010 Mobile Company Mobilink Telenor Ufone Warid Zong
Total Subscribers 31,794,292 24,692,818 20,275,002 17,517,476 8,497,799
Customers Customers are playing very important role in changing ufone internal environment. ufone have very large no of customers approxmintly 20,533,787 till June 2011. Customers want high signals quality and more coverage area. Which ufone try to do.2 Suppliers Suppliers are also playing important role in expanding ufone business. Competitors Competitors is changing market share of ufone as a result ufone spending more and more amount of it profit on advertisement day by day, approxmently 20% of its profit. Due to which its calling rate is increasing which can annoy the customer.
Ufone has network coverage in 10,000 locations and across all major highways of Pakistan, International Roaming to more than 288 live operators in more than 160 countries, largest GPRS & BlackBerry Roaming coverage available with more than 200 Live Operators across 122 countries. More recently, Ufone has become a focused and intensive leader in VAS, constantly introducing innovative services, which have been the first of their kind in the Pakistani cellular industry. 2
3.0.1.2 General factors
Economic In Pakistan the inflation is at its peak and due to which prices are continuously fluctuate and sometime its result in less profit of Company. And due to heavy payment in matter of advertisement callings rates are going high which can annoy customers. These days Pakistan are facing bad conditions in security affairs. Due to which investors are no investing as much as Ufone needed. Political and Legal Customers Privacy: (Company and its staff is not allowed to disclose the personal information of their customer to any person until it is asked by any law enforcement authority) Boundary Distribution: (Each marketing related employee has limited area to sell so he is prohibited to sell in others market area) Overall country Policies: (Government policy that affects company like general sales policy that affects company like general sales tax, that somehow reduce the sell) Government Actions: (Government restrictions that affects the user like in these days, forwarding restricted sms which are against the government) Technological According to new technologies ufone has affected to work on modifying the technologies. ufone has affected to work on modifying the products, eg: video calling3 Demographics According to June 2011, 65% population of Pakistan is using mobile. So there is an enough margin for ufone to increase its subscription.
ufone always try their level best to provide their customers latest and up-to-date technology. For this purpose Ufone has there special team who is working only for this purpose. Ufone was the first network who introduce MMS,Internet,PushToTalk(PTT) and few more services. Right now there new technology the introduced is Micro SD SIMs. These SIMs are specially designed for I-phone 4 and I-Pad 3
