Adapted from The Success Principles by Jack Canfield with Janet Switzer (2005).
Juck CunIield's Soccess Principles 
 1.  Take 100% Responsibility for Your Life.  One of the greatest myths that is 
pervasive in our culture today is that you are entitled to a great life  that somehow, 
somewhere, someone is responsible for filling our lives with continual happiness, 
exciting career options, nurturing family time and blissful personal relationships simply 
because we exist.  Bu the real truth is that there is only one person responsible for the 
quality of life you live.  That person is YOU!   
2.  Be Clear Why Youre Here.  I believe each of us is born with a life purpose.  
Identifying, acknowledging and honoring this purpose is perhaps the most important 
action successful people take.  They take the time to understand what theyre here to do  
and then they pursue that with passion and enthusiasm.   
3.  Decide What You Want.  One of the main reasons why people dont get what they 
want is they havent decided what they want.  They havent defined their desires in clear 
and compelling detailWhat does success look like to you?   
4.  Believe Its Possible.  Scientists used to believe that humans responded to information 
flowing into the brain from the outside world.  But today, theyre learning instead that we 
respond to what the brain, based on previous experience, expects to happen nextIn fact, 
the mind is such a powerful instrument, it can deliver to you literally everything you 
want.  But you have to believe that what you want is possible.     
5.  Believe in Yourself.  If you are going to be successful in creating the life of your 
dreams, you have to believe that you are capable of making things happenWhether you 
call it self-esteem, self-confidence or self-assurance, it is a deep-seated belief that you 
have what it takes  the abilities, inner resources, talents and skills to create your desired 
results.   
6.  Become an Inverse Paranoid.  Imagine how much easier it would be to succeed in 
life if you were constantly expecting the world to support you and bring you opportunity.  
Successful people do just that.   
7.  Unleash the Power of Goal Setting.  Experts on the science of success know the 
brain is a goal-setting organism.  Whatever goal you give to your subconscious mind, it 
will work day and night to achieveTo engage your subconscious mind, a goal has to be 
measurable.  When there are no criteria for measurement, it is simply something you 
want, a wish, a preference, a good idea.