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Jessica L. Leon: Marketing and Promotion Intern

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JESSICA L.

LEON
e: leon0@purdue.edu v: 219.545.7223 EXPERIENCE Purdue Athletic Promotions August 2011-Present Marketing and Promotion Intern Organizing and managing Boiler Crossings weekly pregame rallies consisting of directing students, faculty and alumni to meet-and-greets with Purdue Student Athletes and directing their participation in pregame activities Flyer and Sampling distribution during athletic events including football, basketball and baseball games Communicate sporting event dates and times and giving out prizes and posters Engaging in cross-promotional opportunities with other Big Ten Athletic departments Responsible for communication with Purdue Coaches, and Student Athletes for promotional functions Attend various social game functions as a representative of the Purdue Athletic Department National Multiple Sclerosis Society, Greater Illinois Chapter May 2012-August 2012 Development and Public Relations Intern Created and Managed Social Media projects such as Facebook DIY Fundraising page for Community Events. Increased followers over 500%. Interdepartmental collaboration with Finance and Programming on fundraising and marketing initiatives Researched and cultivated fundraising for events such as Cohn Weil, Women on the Move and MS Slugfest Participated and managed a key operational team role in Bike MS, the two-day, 200-mile bicycling fundraising event with over 2,000 riders. Public Relations Student Society of America August 2011-Present Vice President of Communication Interact with social media daily through Facebook and twitter Attended agency tours of international organizations and learned about niche practice areas 2012 Regional Conference Committee Head of Professional Committee of 10 members Com Day 2012 Regional Conference Hospitality Committee Purdue University Dance Marathon August 2012- Present Committee Member Fundraiser individually $300, as a committee $8,500 and a organization $300,000 Participated in Dance Marathon The Exponent Newspaper January 2012-May 2012 @Jesslin2010 www.jllin.wordpress.com

Staff Writer Handle the tasks of writing 1-2 news stories to be featured on a weekly basis Proficient in writing and managing deadlines EDUCATION Purdue University West Lafayette, IN BA, Communication- Public Relations & Advertising Minor in Law and Society May 2014

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