After dominating college hoops and establishing her name in the WNBA in just her rookie season, Caitlin Clark is entering the worlds of NASCAR and collectibles.
Powered by the draw of Clark’s widespread fame, Panini America and Stewart-Haas Racing partnered up for a sponsorship and paint scheme featuring Clark on Josh Berry’s car for this weekend’s Brickyard 400 in Indianapolis.
Advertisement
Panini, the official trading card partner of NASCAR, will be the primary sponsor for Berry’s No. 4 Mustang, marking the first time Panini has been a primary car sponsor at the Cup Series level since 2021.
The real-life Clark will be busy during the race taking part in WNBA All-Star Weekend festivities while the paint scheme version of her will be on the hood of Berry’s car. Berry is the NASCAR Cup Series rookie-of-the-year points leader.
Excited to launch our multi-race sponsorship with @joshberry & @StewartHaasRcng #NASCAR https://t.co/F3zRoOfn4P
— Panini America (@PaniniAmerica) July 16, 2024
“Every racecar driver wants to compete at Indy. It’s hallowed ground that all of us treat with a tremendous amount of respect,” Berry said in a news release. “To be there with Panini and promote its new Caitlin Clark Collection just adds to the prestige of racing in the Brickyard 400. Indy is a great sports town and it’s an honor to have Caitlin Clark as a part of our effort.”
Panini recently released its Caitlin Clark Collection of trading cards, one of which includes the “Raining 3s” design that will feature on Berry’s hood. Per the release, Panini will also become an associate sponsor for the remainder of the season with logo inclusion on the No. 4 Ford Mustang and on Berry’s firesuit
Clark isn’t the first celebrity to have their face plastered on a NASCAR car. Last month, Bubba Wallace raced with a Luke Combs paint scheme as part of a partnership with Columbia Sportswear.
In 2010, Kim Kardashian’s face was promoted on the hood of Mike Bliss’ car.