📰 If you missed it: Here are the highlights from last week’s #Conversations2025 in Miami. What was your top takeaway? Chat with us in the comments. 💬⬇️ Revisit all the product updates we announced here: https://go.fb.me/qtbgn4
About us
Do more with conversations · WhatsApp Business products support businesses from large to small, see which product best fits your needs.
- Website
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https://www.whatsapp.com/business/
External link for WhatsApp for Business
- Industry
- Telecommunications
- Company size
- 10,001+ employees
Updates
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Helping businesses connect with customers in a more personal way. 🤝 We're testing Business AI on WhatsApp and Messenger in Mexico and the Philippines, with plans to bring it to more businesses soon. Keep watching to learn more about how we're making business messaging more efficient and effective.
AI is Changing the Game for Businesses! 🚀 #AdvertisingWeek is almost here and Meta’s dropping new gems on how AI can help grow your biz. Here are some takeaways from Meta VP of Business AI, Clara Shih. ⤵️ Join us on Monday at Advertising Week to hear how Kitsch and Ogee are leaning into Business AI. Read more here: https://go.fb.me/bbcf3f
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Streamline your holiday order fulfillment with WhatsApp for Business 📦 🪔🎁 https://go.fb.me/f495d6 As we gear up for the bustling seasonal sales, it's crucial to keep your customers informed and satisfied. Discover how automating order confirmation with WhatsApp utility messages can transform your business operations and enhance customer experience. 🔍 Why automate with WhatsApp? • Trusted Channel: Engage customers on a platform they already love and trust • Enhanced Performance: Achieve higher delivery, open, and click-through rates compared to traditional channels • Operational Efficiency: Free up your support teams with automated, predefined message templates 📥 Read more: https://go.fb.me/f495d6
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Meet Jota, a conversational AI platform operating as a financial assistant and digital bank within WhatsApp. Working with micro, small and medium-sized businesses in Brazil, Jota facilitates financial operations for their customers right where they’re conducting business. “Place your order by voice or text within WhatsApp, and we will fulfill your operational or financial wish,” says Davi H., CEO, Jota. Hear more from Davi on how they’re using PIX payments in Brazil. --- Conheça o Jota, uma plataforma de IA conversacional que atua como assistente financeiro e banco digital dentro do WhatsApp. Trabalhando com micro, pequenas e médias empresas no Brasil, o Jota facilita operações financeiras para os clientes diretamente onde eles estão fazendo negócios. “Peça o que precisa, seja por voz ou texto no WhatsApp, e nós cuidaremos de sua demanda, seja ela operacional ou financeira", diz Davi Holanda, CEO do Jota. Confira o que Davi tem a dizer sobre como a empresa está possibilitando o uso de pagamentos via PIX pelo WhatsApp no Brasil.
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O WhatsApp Business Summit está chegado e o Ricardo Amorim trouxe um recado para você! Faça parte do evento online e gratuito onde você vai descobrir as tendências e soluções inovadoras que vão fazer seu negócio crescer. 🕝 28 de agosto | Início às 14h30 🎥 Transmissão ao vivo Inscreva-se aqui: https://go.fb.me/i7xj6s
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Connecting with community 🤝 Growing your business on WhatsApp. Do you have a WhatsApp Channel for your business? Tell us more about it in the comments. ⬇️ Meta’s VP of Business Messaging Nikila Srinivasan shares two exciting new products coming to WhatsApp to help small businesses like yours. ✅ Paid Channel subscriptions ✅ Promoted Channels For more info on the new products coming to WhatsApp Business, click the link. ➡️ https://go.fb.me/xi6et8
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In today’s world, messaging, voice calls, and automations all play a role in how businesses connect with their customers. But what really matters is letting your customers decide how they want to communicate. 📲💬✨ Keep watching as Louise Phillips, VP Customer Centres at Virgin Atlantic, and Josh Goldlust, VP Product at Genesys, share insights on why choice is key to building stronger customer relationships.
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📣 How do you use WhatsApp Status to connect with your customers? Meta’s VP of Business Messaging Nikila Srinivasan shares all the exciting features coming to the WhatsApp updates tab, including new Status Ads to help get your business discovered. 🤩 Head here to learn more: https://go.fb.me/xi6et8
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Whirlpool, Brazil's largest appliance manufacturer, has expanded the role of WhatsApp Business in its communication strategy, directing the platform towards direct sales and strengthening customer relationships. With this approach, Whirlpool was able to offer personalized offers and real-time support, increasing conversion rates by 5% and reducing CPA by 18%. Additionally, WhatsApp has also gained prominence in post-sales, allowing the company to maintain a closer relationship with customers. In the new episode of Conversations With, watch the exclusive interview with Stella Queiroz, Sr Manager of Growth Marketing at Whirlpool, and discover how the company is leveraging WhatsApp at the forefront of innovation in WhatsApp Business solutions. // A Whirlpool, maior fabricante de eletrodomésticos do Brasil, ampliou o papel do Whatsapp Business em sua estratégia de comunicação, direcionando a plataforma para vendas diretas e fortalecendo o relacionamento com os clientes. Com essa abordagem, a Whirlpool conseguiu oferecer ofertas personalizadas e suporte em tempo real, aumentando a taxa de conversão em 5% e reduzindo o CPA em 18%. Além disso, o WhatsApp também ganhou destaque no pós-venda, permitindo que a empresa mantivesse um relacionamento mais próximo com os clientes. No novo episódio de Conversations With, assista à entrevista exclusiva de Stella Queiroz, Sr Manager de Growth Marketing da Whirlpool, e descubra como a empresa está utilizando o WhatsApp no topo da inovação em soluções com WhatsApp Business.