WordPress VIP

AI was expected to change how systems think, but instead it’s changing how content is created, shaped, and surfaced. WordPress VIP’s Brian Alvey recently joined Liam Lawson on The AI Why Podcast to share what that looks like across some of the largest publishing platforms in the world, and why keeping humans in the loop is becoming a design decision, not just a philosophy. Catch the full episode: https://lnkd.in/esrGYknG

The conversation around AI in publishing feels very different right now. What we’re hearing from publishers isn’t hypothetical anymore. AI is already part of day-to-day workflows, and the focus has shifted to what actually scales and how to protect the value of the content behind it. We brought together leaders from our Customer Advisory Board to compare notes on what they’re seeing in real time. What stood out wasn’t just the tech, but how quickly things have moved from testing to actually putting it into practice, with some big questions still unresolved around ownership, attribution, and value. Sharing a few of the themes that came up in those conversations. Have something to add? Drop it in the comments below.

Headless CMS adoption is declining as teams move past the hype and evaluate what works in practice. So what’s real, and what isn’t? We break down 10 common myths about headless architecture — and what they mean for real-world decisions in this blog post: https://lnkd.in/eCF7m2vG

CMS decisions aren’t just about what works today. They’re about what you’re tied to tomorrow. For many teams, the real risk isn’t performance. It’s dependency on a single vendor’s roadmap, ownership structure, or shifting priorities. Long-term stability comes from architecture, governance, and control. That’s the lens platform decisions deserve. Curious how your current platform stacks up long term? Take our Longevity Assessment: https://lnkd.in/eDhmP_-A

For Katie Couric Media, one insight changed everything. Newsletters were driving strong traffic, and there was an opportunity to deepen on-site engagement. Using Parse.ly to turn engagement data into action, the team introduced smarter article recommendations that help readers discover related stories across the site. The result was 100,000+ additional page views per month from internal traffic. The takeaway? As clicks matter less, attention matters more. When insights turn into action, engagement follows.

At the INMA Media Subscriptions Summit, WordPress VIP and XWP brought together leaders from Daily Kos and Postmedia Network Inc. to explore how subscription strategies are evolving. The discussion raised thoughtful questions about legacy KPIs, loyalty signals, AI-driven discovery, and what “growth” really looks like across different media models. Sharing a few of the themes that came up ↓

Modernizing public services shouldn’t increase risk. State and local CIOs are navigating shrinking budgets, aging infrastructure, and rising pressure to modernize securely. We’re proud to sponsor the California Public Sector CIO Academy (April 14–15 | Sacramento) — an invitation-only event bringing together senior technology executives and emerging leaders actively shaping digital government. If you’re attending, stop by our table to talk about creating secure, modern digital experiences for constituents. 🔗 Event details and speaker lineup here: https://lnkd.in/gb78ZyTD

For creative teams like Ubisoft, working on unreleased titles and confidential projects, security isn’t optional. That’s what made WordPress VIP the right fit — a platform their security team could quickly trust, enabling studios to come onboard without hesitation. When security is this strong, it doesn’t slow teams down — it unlocks them. Hear directly from Ubisoft’s IT Manager, Tassia Miller, on why it mattered.

For mission-driven organizations, your website isn’t just a website. It’s where supporters donate.
Where members engage.
Where campaigns gain momentum. But many teams are still working with platforms that slow publishing and make it harder to measure impact. That’s why more organizations are rethinking the foundation behind their digital presence. Learn how organizations are modernizing: https://lnkd.in/en3iDugj

Digital journalism is evolving fast — from how stories are gathered to how they’re delivered and sustained. That’s why we’re excited to be back at ONA 2026, where digital leaders across the news ecosystem come together to shape what’s next for media. WordPress VIP has been proud to support the Online News Association conference for nearly a decade. It’s one of the few places where newsroom leaders, technologists, and platform teams can have honest conversations about the real challenges facing journalism today. This year’s discussions will explore: • Evolving trends in newsgathering and delivery • Community resilience • Protecting democracy in the digital age If you’re attending ONA, we’d love to connect and talk about what media organizations need from their platforms next.