Want to learn how Fable built a community-powered brand? Hear from our VP of Brand Marketing & Communications, Gemma Craven, on a recent feature spotlighting our approach.
Fable has quietly become one of the internet’s most successful community-powered ecosystems with over 100,000 book clubs and a user base that's roughly 50% Gen Z, according to Sara Wilson in the latest Community Catalysts newsletter. Kim Marsh Allee talked to Sara about how Fable didn't try to replicate BookTok's virality, but built the infrastructure beneath it. Rather than chasing viral moments or trying to move existing book clubs to their platform, Fable empowered the BookTok creators already driving culture to start their own clubs. Each creator brought their micro-community, which generated more content, more visibility, and a self-sustaining flywheel. Proud to have one of the next generation of community-powered brands in our Scribd, Inc. lineup - one we can all learn from, that's showing what's possible when fandom evolves into a true market force. Check out the full interview in Sara's newsletter - one I thoroughly recommend adding to your reading list if it isn't already there. https://lnkd.in/gwpBJP35