Image: What is data management? Sensible data handlingGorodenkoffshutterstock

What is data management? Sensible data handling

Data management is a key priority for business leaders. Today, few companies can operate without digital data processing. Invoices are created on computers, VAT returns are filed online, and legal requirements such as the UK GDPR and the Data Protection Act 2018 are growing.…

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Image: What is a tracking pixel? How modern tracking works so easilyRoman SeliutinShutterstock

What is a tracking pixel? How modern tracking works so easily

Tracking pixels are powerful tools for capturing user behaviour in a simple yet effective way, making them valuable for online marketing. These tiny, invisible graphics are easy to integrate and run quietly in the background with minimal resource usage. However, to ensure GDPR…

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Image: What is sentiment analysis and how does it work?faithieShutterstock

What is sentiment analysis and how does it work?

What is sentiment analysis? Sentiment analysis is a machine-based technique for detecting emotions and opinions in text. It examines written content to gauge people’s attitudes toward a particular product or brand. These insights can be used to tailor marketing campaigns better.…

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Image: How do UTM parameters help with google UTM tracking and campaigns?metamorworksshutterstock

How do UTM parameters help with google UTM tracking and campaigns?

Google Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…

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Image: What is the AIDA model? Explanation, functionality, and examplesElena KharichkinaShutterstock

What is the AIDA model? Explanation, functionality, and examples

The AIDA model is fundamental knowledge in advertising effectiveness research. The schematic representation of the purchase decision process in four successive phases is seen by some as a brilliant reduction to the essentials. Others consider it an outdated simplification that…

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Image: What are the most important KPIs in online marketing?BeauStockerShutterstock

What are the most important KPIs in online marketing?

In the online business, you can’t avoid various performance metrics to realistically evaluate your company’s success or failure. Not only in e-commerce but also in publishing, analysis tools are used to develop optimisation strategies based on diverse KPIs and to get the most out…

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Image: How to use AI for data analysissdecoretShutterstock

How to use AI for data analysis

There’s a growing number of tools enabling AI-driven data analysis. Artificial intelligence helps process and analyse even large, complex datasets efficiently. In this article, we’ll explain how artificial intelligence for data analysis works, the areas where it’s most impactful,…

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Image: How does machine learning work and what can it do?PeshkovaShutterstock

How does machine learning work and what can it do?

Artificial intelligence has fascinated us for centuries: But how do machines actually become so smart, and what is machine learning exactly? In this article, we explain how machine learning works in detail, where it is already used across industries, and how self-learning systems…

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Image: What is data mining? Analysis methods for big datakentohShutterstock

What is data mining? Analysis methods for big data

The volume of global data increases by about 40 percent each year, and companies are eager to tap into this steady rise of digital data in order to grow their business online. However, big data alone doesn’t provide insights. This is where data mining comes into play. These…

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Image: What is server-side tracking?sdecoretShutterstock

What is server-side tracking?

Server-side tracking is a data collection method in digital marketing where user data is processed on the server of the website operator instead of in the end user’s browser. This allows various types of user interactions on a website such as clicks, page views, form entries and…

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