The series features a group of young female employees, referred as Dash dolls, working in the upscale Dash boutique in Hollywood which is owned by the Kardashian family.The series features a group of young female employees, referred as Dash dolls, working in the upscale Dash boutique in Hollywood which is owned by the Kardashian family.The series features a group of young female employees, referred as Dash dolls, working in the upscale Dash boutique in Hollywood which is owned by the Kardashian family.