Gabriela's Reviews > The Speed of Trust: The One Thing that Changes Everything

According to Stephen M.R. Covey, the new economy is looking for businesses and individuals who can practice the virtue of trust. The Speed of Trust shows the importance of trust and how the rate at which it is built can help businesses win over clients and employees too. The book proposes that establishing trust is essential to creating high performing companies.

Gone are the days when companies would be secretive, make bad decisions and get away with it. Today's economy is increasingly becoming open and information spreads fast. How do you show your employees and customers that you value them and that you are on the same team? By working to build a transparent business culture, in which information is readily available, bureaucracy is eliminated and innovation is allowed to thrive.

The ideas in the book resonate with me, not because they are moralistic but it is the way the economy is working today. A bad reputation will spread fast and will hurt your company and a good reputation will spread fast too and boost the company. I wish Covey showed how businesses could build back any lost trust. Nevertheless, this is recommended reading for all business professionals.