Rating: 5 out of 5 stars
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Ebook33 pages20 minutes
Sport Business
Rating: 0 out of 5 stars
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About this ebook
This e-book is to analyze the sports features such as product
and business. The sports assume new positions and face new
challenges in the context of the sports entertainment industry.
Issues such as the current sports market economy and the
values of sports product become a priority in management and
sports marketing process. Thus, making it essential to
modernization and professionalization of the sport, the point of
view of business.
Sport at different times has proven to be very distinct from
any other entertainment activity and has moved billions of
dollars annually worldwide. The steady growth of sports
marketing in recent years has grown given the marketing
actions for the game coming from the fact that this promote a
product and service implicitly to the consumer, making it part
of the environment and not stealing the show from the main
focus which is the sporting event itself. It is a characteristic of
product placement that is only possible because the sport
involves a range of procedures that allow the use of different
strategies and tactics, which are considered the site of the
competition. The uniforms of the athletes, the positioning of the
equipment, the location for the public and other supporting
characters who participate in that sporting event. For
companies, the sport promotes rejuvenation, dynamism, and
friendliness, managing to offer a quick and direct
communication with your target audience, as it facilitates market
segmentation and regionalization of the media.
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Book preview
Sport Business - IntroBooks Team
SPORT BUSINESS
IntroBooks #177
readintrobooks.com
Copyright © 2016 Can Akdeniz
All rights reserved.
Description
This e-book is to analyze the sports features such as product and business. The sports assume new positions and face new challenges in the context of the sports entertainment industry. Issues such as the current sports market economy and the values of sports product become a priority in management and sports marketing process. Thus, making it essential to modernization and professionalization of the sport, the point of view of business.
Sport at different times has proven to be very distinct from any other entertainment activity and has moved billions of dollars annually worldwide. The steady growth of sports marketing in recent years has grown given the marketing actions for the game coming from the fact that this promote a product and service implicitly to the consumer, making it part of the environment and not stealing the show from the main focus which is the sporting event itself. It is a characteristic of product placement that is only possible because the sport involves a range of procedures that allow the use of different strategies and tactics, which are considered the site of the competition. The uniforms of the athletes, the positioning of the equipment, the location for the public and other supporting characters who participate in that sporting event. For companies, the sport promotes rejuvenation, dynamism, and friendliness, managing to offer a quick and direct communication with your target audience, as it facilitates market segmentation and regionalization of the media.
Introduction
Nowadays the sport has gained a new format. It is part of a rapidly developing industry: the sports entertainment industry. As part of this industry and its main product is that the sport has taken on a new look in
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