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    A to Z of PPC ads
    A to Z of PPC ads
    A to Z of PPC ads
    Ebook108 pages51 minutes

    A to Z of PPC ads

    By Aparaj Rudra Paul

    2.5/5

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    Read preview

    About this ebook

    This e-book contains all the solutions that you are searching for years in google or youtube. this e-book is for whom who wanted to do succesful affiliate marketing with ppc ads and are not able to do so because of lack of back support. i am Mr. Aparaj Rudra Paul , and i am an udemy instructor.. i would like to give u the back support so that you may become success..

    let us have a look of the content of this e-book

    PART 1

    In part 1 of this guide you will find all the e-book introduction, author’s introduction, acknowledgement, disclaimer and copyright along with dedication, requirements and lastly with a special notice.

    PART 2

    In part 2 you will find the introduction to ppc and all about ppc and its understandings.

    PART 3

    In part 3 of this guide you will find all the ppc ad testimonials and its description.

    PART 4

    In part 4 you will learn all about market research, keyword research, how to build the perfect keyword list, about keyword research tools, and about negative keywords and its importance.

    PART 5

    In part 5 you will find the costly mistakes of ppc campaign and how to avoid it and along with the milestones for optimizing PPC campaigns

    PART 6

    In part 6 you will find elements of effective landing page, how to create a killer landing page, along with the process of testing the landing pages.

    PART 7

    Part 7 of this guide brings you with the method of writing a killer ppc ad along with the elements of creating ppc ad

    PART 8

    In part 8 you will find the broadly description of targeting, targeting specifically, targeting broadly, location targeting, geographic targeting, detailed targeting, demographics of users, and lastly language targeting .

    PART 9

    In part 9 you will have the bidding options, introduction to bidding system, factors affecting the bidding system, bid management tools, and bidding confirmation

    LanguageEnglish
    PublisherAparaj Rudra Paul
    Release dateFeb 15, 2017
    ISBN9781386794530
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      Book preview

      A to Z of PPC ads - Aparaj Rudra Paul

      1 . INTRODUCTION

      1.1  AUTHOR INTRODUCTION

      1.2  ABOUT THIS GUIDE

      1.3  DISCLAIMER & COPYRIGHT

      1.4  ACKNOWLEDGEMENT

      1.5  DEDICATION

      1.6  SPECIAL NOTICE

      2 . UNDERSTANDING PPC ADS

      2.1  ABOUT PPC ADS

      2.2  ADVERTISING ON SEARCH ENGINE

      2.3  HISTORY OF PPC ADS

      2.4  ENTITIES INVOLVED IN PPC ADS

      2.5  PPC ADS, A GENERAL WORK-FLOW

      2.6  GENERAL FORMULA OF CALCULATING PPC

      2.7  ADVANTAGES OF PPC ADVERTISEMENTS

      3 . INSIGHT OF PPC TERMINOLOGY

        AD GROUP

        AD NETWORK

        AD POSITION

        AD RANK

        CALL TO ACTION

        CAMPAIGN

        CLICK THROUGH RATE

        CONVERSION

        COST PER CLICK

        COST PER ACTION

        CONVERSION RTE

        COST PER MILE

        DESTINATION URL

        DISPLAY URL

        GEO- TAGGING

        IMPRESSION

        KEYWORD

        LANDING PAGE

        NEGATIVE KEYWORD

        PPC BID

        PROSPECT

        QUALITY SCORE

      4. MARKET RESEARCH FOR THE BEST PPC AD

      4.1  UNDERSTANDING  MARKET RESEARCH

      4.2  INSIGHT INTO KEYWORD CATEGORIES

      4.3  BUILDING A KEYWORD LIST

      4.4  KEYWORD RESEARCH TOOLS

      4.5  NEGATIVE KEYWORDS

      5. MISTAKES TO AVOID

      5.1  WHY MISTAKES BECAME PROMINANT

      5.2  COSTLY PPC MISTAKES

      5.3  MILESTONES FOR OPTIMIZING PPC CAMPAIGNS

      6. LANDING PAGE

      6.1 CREATING A KILLER LANDING PAGE

      6.2  TYPES OF LANDING PAGE

      6.3  ELEMENTS OF EFFECTIVE LANDING PAGE

      6.4  CREATING A WELL FORMATTED LANDING PAGE

      6.5  TESTING YOUR LANDING PAGE

      7. WRITTING A KILLER PPC AD

      7.1  ELEMENTS OF CREATING PPC

      7.2  RULES FOR CREATING PPC AD

      8. BIDDING

      8.1  INTRODUCTION TO PPC BIDDING

      8.2  FACTORS AFFECTING BIDDING

      8.3  WHAT O BID FOR ?

      8.4  BID MANAGEMENT TOOLS

      8.5  CONFIRMAION BEFORE BIDDING

      9.  ADVANCE LEVEL PPC CREATION

      1.1  AUTHOR INTRODUCTION

      Myself Mr. Aparaj Rudra Paul, the author of this guide. I am an assistant professor by profession. And side by side I am a part time affiliate marketer for the past 4 years. This guide is completely based on my research and attitude to affiliate marketing for the past 4 years. Overall i have been a successful affiliate marketer since January 2013. This guide will teach you all the necessary steps that may act as an external stimuli to put your success on hands. So be sincere while reading the whole guide. I am not a writer by profession, although i had put forth all the necessary requirements to become success with PPC ads and that you can make a handsome income online.

      1.2  ABOUT THIS GUIDE

      PART 1

      In part 1 of this guide

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