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Jonah Berger
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of Contagious, Invisible Influence, and The...view moreJonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on natural language processing, change, social influence, word of mouth, and why products, services, and ideas catch on. Berger has published more than seventy papers in top-tier academic journals; and popular accounts of his work often appear in publications like the New York Times, the Wall Street Journal, and Harvard Business Review. He frequently consults for companies like Google, Apple, Nike, and the Gates Foundation, helping them leverage language, drive change, and get their stuff to catch on. He’s been named one of Fast Company’s most creative people in business and millions of copies of his books are in print in dozens of languages around the world.view less
Books by Jonah Berger
Contagious: Why Things Catch On Magic Words Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Palabras mágicas: Qué decir para convencer Rating: 3 out of 5 stars3/5El catalizador: Cómo conseguir que alguien cambie de opinión Rating: 4 out of 5 stars4/5
Audiobooks by Jonah Berger
Magic Words Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5El catalizador: Cómo cambiar el pensamiento de los demás (How to Change Anyone's Mind) Rating: 5 out of 5 stars5/5Palabras mágicas: Qué decir para convencer Rating: 0 out of 5 stars0 ratings