Platform: The Art and Science of Personal Branding
Written by Cynthia Johnson
Narrated by Cynthia Johnson
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About this audiobook
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Cynthia Johnson
I am a middle-aged African American woman who is native to Oklahoma currently living in Texas. I have two beautiful and successful daughters and a handsome grandson. I enjoy reading, fishing, gardening, and writing. I feel that writing is my purpose and would love to become an inspiring author. I have been in the Counseling field since 2005 and love to guide people to live purposefully, but writing is my passion. It is the thing that brings me joy and I hope reading my work brings joy to my readers.
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