What are the benefits of an email marketing platform?

Incorporating email marketing into your end-to-end event marketing strategy can be vital to forming meaningful connections with your targeted prospects. Beyond the long-term value of building your brand presence before, during, and after your event, you will reap the benefits of smarter, precision digital event marketing campaigns that will generate new leads, opportunities, and ticket sales.

What are the most important things to consider when choosing the right email marketing platform?

When deciding which event marketing strategies and tools are right for your unique events business, think about who your customer is and what kind of event they’re likely to attend — and why. Before you start planning your event marketing campaigns , it’s helpful to create a list of key performance indicators (KPIs) for your unique event. These KPIs will provide a useful measurement tool to analyze your event’s performance metrics. Commonly used KPIs include the following: registrations, lead generation, attendance, attendee experience/feedback, brand impressions, and new customers. Evenbrite’s Essential Guide to Event Marketing is a great resource to use when analyzing what tools can help you overcome challenges and reach your event marketing goals — complete with real-world examples of success.

How do I create a new email campaign to promote my event in Eventbrite?

Creating an email campaign is fast and easy with Eventbrite. Just follow these simple steps and start sending engaging emails to your audience today! Go to Manage my Events Log in to your Eventbrite account and select Manage my events from your account menu. 2. Go to your Marketing workspace From the left navigation menu, select the Marketing icon. 3. Click “Email campaigns” 4. Click “New campaign” 5. Customize your campaign email After entering all email campaign information, we suggest reviewing your the details of your email. A great way to do so is by clicking “Send Test Email” to view exactly what your email recipients will see. Then, select Continue when you’re satisfied with your email. 6. Add campaign recipients Choose at least one subscriber list to send your email campaign. Select an existing list or click Create new subscriber list. Then choose between the following: +Upload a CSV file +Manually add subscribers +Import attendees from your past events +If the same user is listed in multiple subscriber lists, they’ll only be sent the email once. Get started for free with our events template or subscribe to Eventbrite for more options and send up to 10,000 emails a day, starting at just $15/month. 7. Schedule or send your email campaign Choose a date and time to schedule the email or send it immediately.

How do I use Eventbrite?

Just sign up to create your account — and then start creating your events. Trusted by millions of attendees and creators around the world, Eventbrite makes it easy to create, manage, and promote your events on the world’s largest events marketplace. From email marketing to social media integration, you’ll discover advanced tools designed to help you sell more tickets and grow your business — all in one place. Discover more on how to use Eventbrite .

Pricing

THE BEST EMAIL MARKETING
PLATFORM FOR EVENTS

Fast track your email marketing with automatically refreshed subscriber lists and easily customizable templates built to grow your business.

Get started for free Contact Sales

Events marketing made fast, easy, and powerful with Eventbrite Boost.

Save on email marketing with Eventbrite Pro

Send up to 250 marketing emails daily for free or upgrade to Pro and save up to $2880 a year on marketing costs*. Choose from plans that offer 2,000 to 10,000 marketing email sends per day.

Eventbrite Pro

Increase your daily marketing emails to

15 USD

per month

Subscribe now

50 USD

per month

Subscribe now

100 USD

per month

Subscribe now

Intelligent audience targeting

Send emails with confidence, knowing they will be opened by more people that want to engage.

Understand the impact your email campaigns have on ticket sales with clear reporting.

Leverage past email performance data to learn what resonates with your audience — and what doesn’t — to optimize future campaigns.

An event marketing platform that integrates with your other top marketing platforms.

Event marketing tools make it easy to create a consistent look and feel.

More than just a basic email template

Effortlessly promote your events and send newsletters to your full subscriber list or a select segment.

Add your event details, photos, and a link to your online registration with one click.

Get time back with automated email sends you can schedule in advance.

+59%

higher open rates, compared to the industry average*.

*Based on our average open rates compared to data published by Campaign Monitor

Automated workflows, advanced capabilities

Attendees that purchase tickets to your events are automatically added to your subscriber list for easy re-engagement.

Save an unlimited number of contacts and only pay for the number of emails you send.

Easily upload contacts from platforms you already use.

“It’s amazing. I've used many other email distribution platforms, and would pay up to $1,500 a month, with only a small fraction of deliverability and open rates that I get with Eventbrite”

Matt O., Founder & CEO, ORLOVE

Hear from our creators

Eventbrite is really easy to use for ticketing: we can create all of our discount codes and VIP complimentary tickets within the platform.

Megan WilsonDirector of Digital Strategy, Harpoon Brewery

4.5

Managing different concerts in Spain has been so successful with Eventbrite — and it's easy to sell band T-shirts and merchandise in just a few clicks.

Asier LozanoMarketing Director, dod Magazine

Promotion is vital to ticket sales — and Eventbrite's marketing tools are amazing for reaching the right audience.

Whit B.Senior Marketing and Communications Professional

Pro Marketing Results
Without The Pro Hassle

Eventbrite Event Marketing –Facebook Ads

No Contact
Limits

Send up to 10,000 emails a day and save an unlimited  number of contacts.

Eventbrite Boost Event Marketing –Instagram Growth Ads

Auto-
Fill Templates

Send event reminders with emails that auto-fill with your information.

Eventbrite Boost Event Marketing –Google Ads

Social Media Promotion
in the same Place

Promote on the world’s top social media sites that work together in the same place.

Resources and best practices for event marketers

Email Marketing for Events: The Complete Guide

Email is a leading driver of ticket sales, if you use it correctly. Our comprehensive guide will help you do just that, by creating engaging emails that excite and compel your audience to take action and ensure your open rates trend upwards.

How Sierra Nevada targets event emails to drive sales

By sending well-timed messages to just the right people, Sierra Nevada inspires elevated fan fervor and drives sales. You can replicate their successes with Eventbrite to grow your business.

See how Eventbrite is powering successful email marketing campaigns

Discover how Eventbrite's email marketing campaign tools are helping thousands of fellow event creators send the right message to the right people.

Easily integrate your email marketing with Mailchimp

Eventbrite email marketing allows you to easily integrate with Mailchimp. You can easily import your buyer lists to Mailchimp for more design and reporting options. To get started, go to the Mailchimp app product page and click on "Get app"

Frequently asked questions

NEW

It's FREE to publish events. Learn more on our Pricing Page.

THE BEST EMAIL MARKETING PLATFORM FOR EVENTS

Save on email marketing with Eventbrite Pro

Intelligent audience targeting

More than just a basic email template

Automated workflows, advanced capabilities

Resources and best practices for event marketers

Frequently asked questions

What are the benefits of an email marketing platform?

What are the most important things to consider when choosing the right email marketing platform?

How do I create a new email campaign to promote my event in Eventbrite?

How do I use Eventbrite?

THE BEST EMAIL MARKETING
PLATFORM FOR EVENTS