Dropbox Branding Guidelines

Dropbox’s trademarks and brand are intellectual property owned by Dropbox and are an important and valuable asset.  We thank you for helping us protect it by using it properly.  These guidelines, which may be updated periodically, are intended to help understand how to correctly use the Dropbox name and our logos.  If you have any questions about these guidelines, please contact brand@dropbox.com.

By using Dropbox brand materials (e.g., Dropbox names, logos, screenshots, etc.), you agree to the Dropbox Terms of Service, these Dropbox branding guidelines, and all Dropbox rules and policies, as may be updated from time to time. You also acknowledge that Dropbox is the sole owner of Dropbox trademarks, promise not to interfere with Dropbox's rights in them, and acknowledge that goodwill derived from their use accrues only to Dropbox. Dropbox may review use of the brand materials at any time and reserves the right to terminate or modify any use.

Trademarks and Brand Usage

Please don't use our brand materials in ways that may be confusing, misleading, or suggest a sponsorship, endorsement, or affiliation with Dropbox. For example, your name and logo should be more prominent than the Dropbox name or logo.

Please don’t make any edits or changes to our brand materials. For our word marks, always use the proper spelling and avoid typos, including making our mark plural or possessive, or adding other words, punctuation, symbols, or numbers.  Always use our word marks as proper (i.e., capitalized) adjectives, not a noun or a verb.

The Dropbox logo is a universal signature we use across all our communications. For the Dropbox logo, as well as any of our other logos, we want them to be instantly recognizable, so consistency is important—please don’t edit, change, distort, recolor, rotate, deconstruct, stretch, reconfigure, or otherwise modify them in any way.

Advertising, Promotional, and Sales Materials

Please check in with us before using our brand materials on websites, products, packaging, manuals, or for other commercial or product use. It's ok to say in text "works with Dropbox" or "compatible with Dropbox" (as long as it's true!).

Education and Instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn't be confusing or misleading, or suggest our sponsorship or affiliation. We generally don't allow use of our logos or screenshots on book covers, for example.

Also remember to include this statement (or something like it) in your printed materials: "(Title) is not affiliated with or otherwise sponsored by Dropbox, Inc."

Products, Websites, Names, and Logos

Please don’t use our name as part of your company or service name, website name, trade name, or product name.  Don’t use our logo or incorporate our logo into yours.  Don’t use a domain name containing “Dropbox” or any confusingly similar words.

Functional Uses (UIs/Buttons)

Developers using our API can use brand materials in accordance with our Developer Branding Guidelines.

Linking to Dropbox

If you use Dropbox and want to use our logo to link to our site, you can use our logo if it meets the rest of these guidelines.  For example, “we use Dropbox! [linked logo or link near logo]” or “here’s a photo set (hosted on Dropbox).”

Merchandise

While we make lots of t-shirts with our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our brand materials on it.