For this personal packaging project, I designed label concepts for two fun chocolate bar flavors, Honey Crunch and Orange. My goal was to create something quirky and eye-catching. After selecting the flavors, I developed two playful characters, each embodying the essence of their respective flavors while maintaining a cohesive brand identity. To complement the illustrations, I designed custom hand-drawn typography and experimented with vibrant colors to really make them pop.
Thanks for looking!