Feasibility of reward scenarios in the province of Limburg : an assessment based on literature

The Regional Road Traffic Safety Authority of Limburg asked SWOV to assess five scenarios for rewarding traffic behaviour on their feasibility. This involved a qualitative content-wise and statistical assessment of the likelihood of success of the following five scenarios: ? Generic rewarding: everyone in the province of Limburg receives a reward or has a chance of receiving a reward if he/she has not been fined. ? Location related rewarding: at one or more locations it is determined whether a passing road user shows desirable behaviour and if so, is rewarded. ? District-related rewarding with lottery: road users who are determined to display good traffic behaviour within a project district receive a lottery ticket lot which offers a chance of winning a price. ? District-related rewarding with collective reward: if good traffic behaviour is determined in a project district, the entire district is rewarded with a collective price. ? District-related rewarding with social media: inhab...